sgEngage

NOVEMBER 30, 2022

No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. Here are four nonprofit storytelling strategies that will help you attract new supporters and keep them for years to come: Maintain the right tone of voice. Reference thought leaders and influencers.

Storytelling 85

Storytelling Support Influence Voice 85

Media Cause

OCTOBER 7, 2021

Amidst the constant stream of news updates, social media advocacy campaigns offer people a relevant way to make a difference on the issues they care about. The best time to drive action is when an issue is in the news or trending on Twitter. Tag the campaign target—and influencers, journalists, and partner orgs.

Social Media 102

Social Media Advocacy Campaign Create 102

Media Cause

JANUARY 26, 2024

The monthly social trends report from Media Cause spotlights the biggest trends on social media each month, and spotlights how nonprofits and social good organizations can use social media effectively to reach and engage with their audience. And the audience is joining. Happy New Year, and welcome to 2024! Let’s get into it.

Trend 59

Trend Social Social Media Influence 59

The Storytelling Non-profit

JUNE 1, 2022

This may mean abandoning “traditional” newsletter content (like an update letter from your Executive Director) in favor of content that engages and inspires your audience to action. This is a way to feature someone whose opinions might be of interest to your audience. Consider curating a useful resource for them each month.

Newsletter 86

Newsletter Profit Content Ideas 86

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But to truly understand how nonprofits can best engage Gen Z on social media, we thought it was important to bring my generation’s voice into the conversation.

Advice 98

Advice Social Media Media Meme 98

Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast? Stay hydrated.

Podcast 52

Podcast Create Guide Audio 52

Media Cause

MAY 30, 2023

What about staying informed on politics and how to make your voice heard? The hashtags #socialjustice and #socialjusticetiktok have over 300M views, with videos from thousands of creators speaking on critical issues, including gun reform, labor rights, abortion access, and more. Also, TikTok.

Impact 72

Impact Strategy Advocacy Remix 72

Media Cause

JUNE 22, 2021

According to the IRS, “no organization may qualify for section 501(c)(3) status if a substantial part of its activities is attempting to influence legislation (commonly known as lobbying). Just consider a recent Pathfinder campaign in which we asked their audience to take an advocacy action for International Women’s Day. Action Center.

Advocacy 101

Advocacy Digital Fundraising Global 101

Connection Cafe

NOVEMBER 4, 2019

Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. Social Listening – Tune into Your Audience. By listening to what your prospective students are saying on social media, you can better understand which issues resonate and why.

Student 22

Student Influence Social Social Media 22

Candid

FEBRUARY 23, 2023

It also solidifies their first impression of your organization and influences whether they’re interested in further exploring and supporting your cause. Think about how you can communicate these ideals to your prospective and current supporters in a values list, statement, or in conjunction with your issue areas. Issue areas.

Effective 119

Effective Create Strategy Nonprofit 119

Saleforce Nonprofit

OCTOBER 20, 2021

Using his piano to underline participants’ voices as they shared their stories, he demonstrated how different chords call forth specific feelings and provide a shortcut directly to our emotional center. Social justice issues such as systemic racism have taken the spotlight in recent years. Let people tell their own stories.

Storytelling 73

Storytelling Tips Music Exercise 73

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

Thought leaders drive conversations – online and off, influence others, and shape perceptions in their field. They are the respected voices who others turn to understand sector social change issues. Chameleons know the audience they want to reach on different social channels and where it overlaps with their organization goals.

Social Media 134

Social Media Leadership Media Social 134

Get Fully Funded

MARCH 14, 2022

The experience people have on your non-profit website will influence what they think about you and if they think they can trust you. When you think about your site map, think about your audience. and it is communicated through your logo, typography, colors, photo style, and tone or voice. Tone: Your website has a voice.

Profit 124

Profit Websites Build Work 124

Forum One

AUGUST 24, 2022

Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. These messages explain your big idea and how it fits into the current conversation about a particular issue. The Importance of Narratives.

Change 46

Change Strategy Attitude Policy 46

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Do they have a unified visual voice and brand? Who are the audiences you are looking to target?

Websites 58

Websites Strategy Change Management Digital 58

Neon CRM

NOVEMBER 30, 2023

Saviorism is an issue because it—often unintentionally—produces negative outcomes, such as reinforcing stereotypes and keeping unequal power dynamics alive. Explain the issue you recognized and why it matters. Whenever possible, let their voice be heard. Whenever possible, let their voice be heard. From goal to result.

Storytelling 52

Storytelling Guide Nonprofit Story 52

Kindful

APRIL 8, 2021

This is because story is one of the most effective forms of communication available; it’s a concrete way to demonstrate your mission and create real connection with the audience. How can you communicate the feelings experienced and help your audience feel them too? Reach out to social media influencers? What to pitch.

Beginner 70

Beginner Attention Public Time 70

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2008

I got this great question from someone and I know that many of you may have struggled with this issue and have some wisdom to offer: Hi Beth, My question is: does the voice/tone of a blog need to match up with the voice/tone of the nonprofit? Perhaps that is why I am protective of my blogging voice. What resources?

Voice 50

Voice Advice Personal Nonprofit 50

Connection Cafe

DECEMBER 21, 2017

On the other edge, the response, be it supportive or negative, that you get to your outreach provides deeper insights into how people think about your issue(s) and/or candidate(s). With it, we can prompt people to talk about our issue(s) and candidate(s). To find the best influencers, I like using RightRelevance.com.

Social 26

Social Influence Social Media Audience 26

Bloomerang

JULY 6, 2023

When it comes to strategic planning, there are a few common hesitations that nonprofits voice throughout the process. You may decide to ask one team member to post to social media every day to engage your online audience. An issues-based nonprofit strategic planning model is a living plan.

Examples 117

Examples Guide Model Nonprofit 117

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

In this example of using grassroots organizing to influence grass tops debates, how do we measure it? The rows are your audience. There are two types of audiences. The messages or story is created, shared via intermediaries or influencers: This can be legislators, journalists, or other influencers.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2015

Leading on social media requires nonprofit CEOs and their staff, even Trustees, to master basic digital communications skills that allow them to engage directly with stakeholders as themselves, in their own voices. To be effective, it should be closely aligned with the organization’s goals, objectives, and audiences.

Channel 50

Channel Social Media Job Media 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2010

Regardless of the tool we’re using, the team at MomsRising is committed to deepening and broadening the conversation around public policy issues that impact families in our country. To increase positive messaging about health reform from diverse voices. To build capacity for social media in policy partners. What’s too much info?

Policy 98

Policy Goal Lesson Share 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

I kicked off the session by reciting my favorite poem, Joyce Kilmer’s Trees and shared the rules of audience interaction and format in Iambic pentameter. Humberto Kam talked about how they engage with influencers and let them spread and remix their content. Trick= find the shark week for your issue. ” Yes!

Case Study 99

Case Study Social Media Studies Conference 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. For me, the issue is not so much quantifying the intangible, but making that quantification a standard. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. In Edelman???s

Social Media 50

Social Media Influence Meme Media 50

Bloomerang

JUNE 21, 2021

Are the people donors want to connect with within your sphere of influence as the fundraiser? You may not currently have much of a voice in these touches. Are they relevant to today’s issues and what your donors care about? . Stay on top of current events so you’ll know the issues keeping your supporters up at night.

Experiment 88

Experiment Donor Strategy Philanthropy 88

Museum 2.0

MARCH 3, 2011

Background: Why They Did What They Did The Henry Art Gallery exhibition we worked with, Vortexhibition Polyphonica , was intended to explore three big ideas: Different voices “intervene” or add new points of view to the exhibition at periodic intervals. All the photos in this post are on Flickr here.

Participatory 51

Participatory Arts Audience Museum 51

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 1, 2019

No other platform offers the same huge global reach for promoting awareness of important, yet suppressed, issues. You should also make sure you are tapping into the possibilities of the multiple channels, with their different content types and audiences. WaterAid’s campaign aimed to make a serious issue more fun.

Social Media 40

Social Media Campaign Media Social 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2014

Our goal was to find some ways to directly reach more new audiences. A really unique partnership with Metro Transit, which is Minnesota’s transportation resource offering a network of buses, light rail and commuter trains, allowed us to plug into their engaged audience of commuters. They are enthusiastic and positive voices for us.

Minnesota 131

Minnesota Donation Giving Adwords 131

Tech Soup

FEBRUARY 12, 2016

It's not enough to just share stories about your impact — how do you mobilize and engage people who are passionate about issues you're working on? NetSquared DC organized a panel discussion on Engagement Strategy: Empowering Champions* and Influencers* on November 3, 2015, to delve into this question.

Support 36

Support Netsquared Influence DC 36

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Pay attention to the voice of your customers and believe what they are telling you. What emotional biases may be influencing perceptions? What platforms are they using?

Life 221

Life Digital Data Skills 221

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2015

In today’s connected world, audience, employees, partners, and donors are talking on digital and social platforms and leaders have the opportunity to listen to the ideas and the concerns they are sharing about your social change issue or programs. Leaders can listen and respond, not to just one person, but hundreds at a time.

Digital 50

Digital Strategy Chapter Advice 50

Achieve

AUGUST 13, 2015

They view both their network and their voice as two additional types of assets they can offer a cause. Aided by technology, an individual who donates his or her voice may still give skills, time, and money, and then go beyond these actions to advocacy. Now leverage that audience. Actions that lead to donations.

Problem 40

Problem Fundraising Generation Causes 40

Museum 2.0

AUGUST 1, 2012

Here's what happened: In 2010, amidst severe financial woes and declining audiences, the Museum of Contemporary Art in LA (MOCA), hired Jeffrey Deitch, a NYC gallery owner, to be their new director. Deitch--and to an even greater degree, Eli Broad--have expressed clearly that they want to expand the audience at MOCA.

Artist 52

Artist Museum Arts Director 52

Amy Sample Ward

MARCH 14, 2010

I think the most important part of designing a competition that leverages crowdsourcing is to strike a balance between too many voices, and too few. the community leaders or influencers have already emerged and can contribute to the crowdsourcing project’s success. Public voting process. Embrace storytelling. Crowd vs Community.

Community 207

Community Case Study Haiti Social Media 207

Museum 2.0

SEPTEMBER 7, 2007

The Austin Game Developers Conference is finishing up, and from it comes Gamasutra's intriguing account of the session on Engaging and Empowering Community Influencers. Now, designers realize the power of such forums to influence the game's success, and are employing "community managers" to work with and in those forums.

Game 20

Game Influence Support Community 20

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

” There are also governance implications with new expectations for transparency and new norms of accountability given the growing influence of rating intermediaries like Great Nonprofits and Charity Navigator. If you want to dig into more of this thinking, I suggest you get a copy of Lucy’s toolkits for nonprofit leaders.

Skills 96

Skills Reflection Management Aggregator 96