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Why Social Media Influencer Advertising is Important?

Media Cause

Carefully curated images and perfect grids are taking a back seat to the world of raw and unedited footage of TikTok challenges, dances, reaction videos, voice overs, and other viral trends dictated by the masses. Influencers and content creators are people—not brands.

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Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee

Bloomerang

A chorus of voices have been beating the drum about the importance of donor retention through their research, in blogs, and in webinars—with stagnant results. . We know from Dr. Sargent’s work that customer service is an important influencer of donor loyalty.

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Why Micro-influencers Should Be Part of Your Social Media Strategy

Media Cause

Carefully curated images and perfect grids are taking a back seat to the world of raw and unedited footage of TikTok challenges, dances, reaction videos, voice overs, and other viral trends dictated by the masses. Influencers and content creators are people—not brands.

Causes 52
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How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause

Connection Cafe

So what is a nonprofit supposed to do when trying to activate supporters around a critically important issue to their cause? WWF educated people about the issue in advance of COP21. This video reached over 3 million people and set an important baseline for the issue. WWF harnessed social media to elevate the issue. Identify your social media influencers: WWF used Attentive.ly The Oracle at Delphi told Oedipus “Know thyself!”

Oracle 35
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How to Use Social Influence to Inspire Action

NonProfit Hub

In his 1984 bestseller, Influence: The Psychology of Persuasion , he sums up his findings on the topic in six principles: reciprocation, social proof, commitment and consistency, liking, authority, and scarcity. Dr. Cialdini explains that it’s the influence someone’s peers have on them. Studies have shown that just looking successful or in charge ( even when it’s an act ) helps increase influence. Anybody from business owners to politicians can increase your influence.

Action 42
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Bringing Women a Global Voice: Jensine Larsen, World Pulse

Have Fun - Do Good

"I would wake up in the middle of the night and still hear their voices. I just had to take that chance." - Jensine Larsen Jensine Larsen is the Founder and CEO of World Pulse , a global media and communication network devoted to bringing women a global voice. They broadcast and unite women's voices from around the world into a powerful force for change. Jensine Larsen: World Pulse is a global media enterprise fully devoted to bringing women a global voice.

Voice 59
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New on SSIR: Give Permission to Peer Influence

Amy Sample Ward

—– A new report from the team at Forrester came out last week: Tapping The Entire Online Peer Influence Pyramid. It comes at the same time that I’ve been doing a lot of thinking about the importance of community builders/managers/leaders or organizational voices to give permission back to the community members. Now, what about peer influence? Giving permission to peer influence. My latest post is up on the Stanford Social Innovation Review blog.

Sample 109
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How to Influence the Conversation Around Your Next Campaign

Connection Cafe

There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. Join our webinar, Influencing the Conversation on March 2nd with Attentive.ly Harness the collective power of your active social media voices to pressure decision makers. It’s critical that organizations understand how, and if, their supporters are talking about their campaigns and issue areas. Leverage Your Social Media Influencers.

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Increasing User Value / Moving to Influence

Forum One

A lot of the organizations we work with and others we see in the policy-issue, advocacy, "intellectual-commerce" realm, are interested in their work being more influential. We've long believed that being able to exert influence comes down to becoming a trusted voice, to building strong relationships, and - having done those - to shaping how people view an issue and the possible solutions.

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Organizational Versus Personal Voice on a Nonprofit Blog: What's Your Advice?

Beth's Blog: How Nonprofits Can Use Social Media

I got this great question from someone and I know that many of you may have struggled with this issue and have some wisdom to offer: Hi Beth, My question is: does the voice/tone of a blog need to match up with the voice/tone of the nonprofit? Perhaps that is why I am protective of my blogging voice. The question can be boiled down to "Should your organization's blog have a personality or reflect the institutional voice?"

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Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU

Connection Cafe

No matter where we fall in the political spectrum, it’s important for us as fundraisers to keep an eye on the issues and the news so that we’re ready to act when the issues we are passionate about become national news. Do your donors and supporters understand the unique, specific value that your organization brings and the specific actions you take to respond to issues? They Amplified their Voice. Influencers Were Mobilized.

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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. For me, the issue is not so much quantifying the intangible, but making that quantification a standard. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. s voice louder than ever before.

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Game Friday: Supporting Community Influencers

Museum 2.0

The Austin Game Developers Conference is finishing up, and from it comes Gamasutra's intriguing account of the session on Engaging and Empowering Community Influencers. The players who talk to the most other players are often more influential than those with the highest scores, and game design firms are starting to consciously cultivate and support their influence. Who are these influencers? Their interest is in the game, not the influence.

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Millennial Voices: Advocates and Activists Over Donors and Volunteers

Connection Cafe

Millennials are dissatisfied with and uncertain about America’s future , says the most recent research released by Achieve in the Millennial Impact Report, The Power of Voice: A New Era of Cause Activation and Social Issue Adoption. This group of 3,000 reported taking more than 13,000 actions toward supporting causes and social issues in the past year. . They still have faith that government, agencies and nonprofits could address the causes/social issues they care about.

Voice 36
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9 Tips for Creating a Social Media Advocacy Campaign

Media Cause

Amidst the constant stream of news updates, social media advocacy campaigns offer people a relevant way to make a difference on the issues they care about. The best time to drive action is when an issue is in the news or trending on Twitter.

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Nonprofit Storytelling: How to Compel and Inspire Support

sgEngage

Here are four nonprofit storytelling strategies that will help you attract new supporters and keep them for years to come: Maintain the right tone of voice. Reference thought leaders and influencers. Maintain the right tone of voice. Reference thought leaders and influencers.

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How the Media Covered Voting Rights in 2020

M+R

As always with this series, the hope is that communications professionals will keep the lessons of how coverage of the issue of voting rights shifted in 2020 in mind when charting a course for the future, especially as 2022 midterms fast approach. Read time: 8 minutes.

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New on SSIR: Letting Technology Lead

Amy Sample Ward

Because individuals network together online and the biggest influencers are our closest friends in our network. Applications like Causes also enable individuals to give voices to your work that you don’t have to control or manage – campaigns that benefit you because your supporters believe and appreciate the work you are doing. ( Check out a great post from Ivan Boothe of Rootwork on this topic.).

Sample 139
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New on SSIR: Letting Technology Lead

Amy Sample Ward

Because individuals network together online and the biggest influencers are our closest friends in our network. Applications like Causes also enable individuals to give voices to your work that you don’t have to control or manage - campaigns that benefit you because your supporters believe and appreciate the work you are doing. ( Check out a great post from Ivan Boothe of Rootwork on this topic.).

Sample 139
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Essential Components of a Foundation’s Digital Strategy

Forum One

Foundations face unique communications challenges—from amplifying the voices and work of their grantees, to advancing their overall mission and goals. To what extent should we profile our foundation as a forward-facing resource on our key priority issues?

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10 Engaging Content Ideas for your next non-profit Newsletter

The Storytelling Non-profit

Comment on a news cycle story that relates to your non-profits work A great way to connect with your organization’s community is to comment on any ongoing issue or news that might be happening at a current time and that might be related to your organization’s cause.

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Loco for Local: Regional Examples of Open Government

Forum One

My Favorites: Amherst's Localocracy – provides a platform for users to learn about, and have a voice in, local issues. Tags: Influence Data & Visualizations Government I recently attended Transparency Camp , a two-day event organized by the Sunlight Foundation.

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Growth Hacking Your Mission With People Power

Connection Cafe

Anyone with a smartphone, passion for a cause and few hundred followers can raise awareness, mobilize support around an issue, and raise money from friends and family, and are already doing so. From the Arab Spring to Black Lives Matter, from the Ice Bucket Challenge to the Woman’s March, many of today’s most effective movements are less about single charismatic voices and more about the power of the chorus. How we advance causes, how we share our voices, how we connect.

People 23
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Recap: Social Media for Social Impact

Forum One

It evolved by tapping members of its existing community of 89 million eBay buyers and sellers who share an interest in environmental issues. " campaign or SecondLife users' ability to instant-message, group chat, voice chat, and/or video chat while immersed in a virtual environment. Tags: Influence Events Internet Strategy Online Community Social Media

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Lead or Follow: Arts Administrators Hash it Out

Museum 2.0

Several decried the oversimplification of the question, arguing that it's not an issue of "lead vs. follow" but a spectrum of forms of participant engagement. Roberto Bedoya : The "Yes And" Argument and its Civic Implications Bedoya, the Executive Director of the Tucson Pima Arts Council, makes a beautiful statement that arts administrators need to facilitate a multiplicity of leading voices, or as he puts it, "the courage of imagination and the plural."

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Can Public Art Increase Civic Participation?

Connection Cafe

This “millennial conference” gathers leaders, activists and social entrepreneurs to “act and find creative solutions for social issues.” Use Art to Tackle the “Big Issues”. Numerous local and national news outlets covered the project, including The Daily Pennsylvanian, WHYY, Newsworks, PHL 17, Billy Penn, Philly.com, Al Dia, Philly Voice, Next City, Philebrity, South Philly Review, Spirit News, Geekadelphia, Technical.ly

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7 Ways to Honor Dr. King’s Legacy on Martin Luther King, Jr. Day

Saleforce Nonprofit

Nonviolent resistance to unjust laws eventually influenced the passage of the Civil Rights Act of 1964. This historic piece of literature galvanized the nation and gave passionate voice to the emerging civil rights movement.

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The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

This conference features exceptional speakers and a plethora of workshops that address key issues and trends affecting nonprofit human-serving organizations. New voices energizing conversations. RootsCamp is an annual gathering of progressive organizers from across issues and around the country who learn, celebrate, and grow together.

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Narrative Change Strategy

Forum One

Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. Does it flow clearly and authentically from the stories and concepts about the issue?

Change 46
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Avoiding Unconscious Confirmation Bias In The Nonprofit Workplace

Bloomerang

Most of us would like to think we are immune to its effects, but if you’ve got a pulse then you’ve got some form of unconscious bias silently influencing everyday actions and outcomes. It’s difficult for those voices to make themselves heard unless an effort is made to listen.

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From One-Way Communication to Stakeholder Engagement

Saleforce Nonprofit

In my first year, we launched an informal Partner Advisory Council — a forum where partners across our community could share feedback directly with us and influence the way we developed products and engaged with customers.

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Collaboration for Funders: Know Your Community

Forum One

Forum One has built collaboration communities for a wide array of populations, including library groups and research scientists (dispersed international groups where language and cultural differences are huge issues) as well as commercial consortia (regional groups that are already well-connected). However, some foundations seed communities to include participation by a whole sector, and not just by their own grantees ( Community Clinic Voice is one outstanding example).

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The sgENGAGE Podcast Episode 157: Digging into the Corporate Social Mind

Connection Cafe

Today’s episode features Derrick Feldmann, a speaker, researcher, and author of a new book, The Corporate Social Mind , which introduces a new cultural and strategic approach to social issue engagement by companies. Cause and Social Influence.

Mind 31
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Turning Social Media Millennials into Engaged Activists

Byte Technology

Derrick Feldmann, lead researcher on the Millennial Impact Project and president of Achieve, a research and creative agency for cause-related organizations, has taken this problem to heart and become one of the leading voices for engaging young people to support today’s non-profit groups. They support issues instead of organizations.”. Feldmann notes that Millennials take peer influence seriously, so offer opportunities to help based on group, friend and colleague interaction.

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NetCentric Advocacy: Loosing Site of the Three Page Letter from Grandma: Like Congress ever listened to that!

Network-Centric Advocacy

It looks like a denial of service of paid gun email firms over the voices of Grandma. Its a waste of time and resources and does not influence the members stance on the issue in any way." Your voice doesnt matter? It looks like a denial of service of paid gun email firms over the voices of Grandma. Its a waste of time and resources and does not influence the members stance on the issue in any way." Your voice doesnt matter?

Mail 40
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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

The experience people have on your non-profit website will influence what they think about you and if they think they can trust you. and it is communicated through your logo, typography, colors, photo style, and tone or voice. Tone: Your website has a voice. Work on your voice.

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Forum One Staff Share OpenGov Ideas

Forum One

On January 21, 2009, the White House issued the Transparency and Open Government Memorandum. The individual sites, which are now live, provide an important opportunity for citizens to have their voice heard on open government. The Department of State should develop a Young Diplomats Program which would provide students with the opportunity to advance their understanding of the core topics and issues relevant to the foreign service. Tags: Influence Government

Share 43
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Pairing Advocacy and Fundraising: The Peas and Carrots of Digital Engagement

Media Cause

According to the IRS, “no organization may qualify for section 501(c)(3) status if a substantial part of its activities is attempting to influence legislation (commonly known as lobbying).

Causes 84
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5 Tips for Defining Brand Identity Through Intentional Storytelling

Saleforce Nonprofit

Using his piano to underline participants’ voices as they shared their stories, he demonstrated how different chords call forth specific feelings and provide a shortcut directly to our emotional center.

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7 Tips to Start a Guest Blogging Program

Care2

Guest blog posts and quotes are a great way to bring in diverse voices and to talk about niche issues. Identify the right experts and influencers to solicit guest blog posts or quotes from. Make sure you''re highlighting voices in your community, as well as philanthropists who are passionate about your issue. Think about politicians who want to show leadership on the issue. And consider authors who are already writing on the issue.

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