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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

The Cirque audience sits under a striped big top. It offers the audience a product that is not available elsewhere with a ticket price that sits in between the circus and a Broadway show. Members are seeking usefulness at the right price tag. The authors use Cirque du Soleil to illustrate this idea.

Strategy 221
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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Search Engine Optimization.

Action 267
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How Nonprofits Can Steward Corporate Donors on Social Media

Nonprofit Tech for Good

It can be tough to know how to move forward since your donors have different communication goals than your nonprofit. The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications.

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Geo-Tagged Map Shows Impact of Hurricane Joaquin in Real Time

VisionLink

5, 2015— VisionLink , a community inspired software and consulting company, has developed a free, shareable, real-time, geo-tagged map depicting actual damage reports produced by Hurricane Joaquin. VisionLink is partnering with local churches and community groups to poll between 2,000-3,000 people throughout North Carolina.

Hurricane 100
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Reach New Audiences with Facebook Geolocation

Achieve

billion users, how do you locate your target audience and direct their gaze your way? geolocation” the marketing buzzword of 2017, and we don’t disagree – so we looked closer at two ways geolocation can activate Facebook audiences around your nonprofit. refine your audience by location. refine your audience by location.

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Consider social media sharing as a form of generosity this GivingTuesday

Candid

By doing this, you’re encouraging your followers to amplify your organization and cause to reach a broader audience. The goal isn’t to present this as something to do instead of donating but as an add on. That way, followers know they are helping you reach new audiences (and therefore more supporters).

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Audience-Engagement Successes and Failures

Museum 2.0

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered.