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Why 2024 May Be a “Make or Break” Year for Nonprofits

Allegiance Group

These decreases continue the post-COVID trends, leaving many fundraisers to wonder when they’ll bottom out. The new FEP report compares overall philanthropic giving trends in 2022 and 2023. We’re sharing noteworthy takeaways and trends, as well as five strategies to focus on. Might 2024 be the year things turn around?

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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Every year, Animoto surveys over 1,000 consumers to understand how evolving trends on social media are impacting purchase decisions. Adding legible, large text that is viewable on a small, mobile screen lets you get your ideas across, even if your audience isn’t listening. Save the Best for First.

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Quick bites: 2021 End-of-Year Fundraising

M+R

So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. We’re hungry for data now. . Fewer gifts, higher averages!

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Fundraising Strategies for an Election Year

Allegiance Group

In fact, political fundraising is like disaster relief. Based on expected policy changes, “Rage giving” was certainly a trend following the 2016 election. How old your donors are, where they live and work, what other causes they support — all these data points are opportunities for you to connect with your audience on a deeper level.

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Digital Must-Haves for Fall Fundraising Success Part 5: Digital Advocacy Forms

EveryAction

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. What are some trends around nonprofit digital advocacy? Ease of experience.

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Demystifying Next Generation Donor Audiences to Drive Engagement and Donations

Connection Cafe

“The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams. Based on the research findings, we developed a series of easy-to-remember personas that can be leveraged to tailor messaging and cultivation strategies for distinct audiences. NEXT GEN PERSONAS.

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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. What it means for Candid (and your nonprofit) With this information, here is what Candid is planning to test to reach and engage Gen Z audiences online.

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