NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

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Whole Whale

MAY 5, 2022

In an ideal world organizations would have perfect information about the way their audience would like to be messaged or not on days like Mother’s and Father’s day. Write with empathy for people in your audience that may have lost a parent. Here are some ideas on how to communicate to both audiences: Use Positive Framing.

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Celebrate Childhood Cancer Audience 105

Bloomerang

APRIL 27, 2021

There are several forms of external nonprofit communication which include: Website Content. Your Who : Your Audience. Chances are good your audience members are not hanging out on all of your available platforms, so it is likely you will be reaching fresh eyes each time. Which brings us to the next factor, the audience.

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Communication Storytelling Indianapolis Nonprofit 127

Get Fully Funded

JANUARY 19, 2024

Use these top tips to upgrade your visual design and create a beautiful website that will engage and inspire visitors: Incorporate your visual branding Follow accessibility best practices Prioritize simplicity To make revamping your website a breeze, leverage a content management system (CMS) designed with nonprofits in mind.

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Design Websites Tips Nonprofit 59

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them.

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Whole Whale

MAY 3, 2022

The Inclusivity Tool was designed to help content creators follow the best practices around using inclusive language. These terms can be triggering for audiences that know this history. The Inclusivity Tool doesn’t look for curse words as they aren’t prevalent in the website copy of the audiences we work with.

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Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step.

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Social Media Metrics North Carolina Media 52

Whole Whale

APRIL 10, 2023

Podcasting is an incredible medium that was catapulted into mainstream audiences with the success of Spotify buying top podcasts and growth of podcast companies like Gimlet Media. This renaissance of the medium presents a fantastic opportunity for deeper content to be created and consumed by people interested in the nonprofit world.

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sgEngage

APRIL 6, 2022

Email content . Understand your audience. To communicate well, it’s important to understand the typical person in your target audience (their interests, demographic information, etc.). For example, look at your audience by their affinity with your campaign. What is your primary target audience for this campaign?

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email Communication Create Fundraising 72

Saleforce Nonprofit

APRIL 7, 2021

Panel participants for our international audience include: Hanna Thomas, Principal Consultant, Align. Panel participants for our American audience include: Joan Garry, Principle, Joan Garry Consulting. Jon Townsend, Chief Information Officer, National Trust. Jennifer Morgan, Executive Director, Greenpeace International. The best part?

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AccelEvents

SEPTEMBER 11, 2020

These sorts of asks are a little different from what virtual events typically ask of the event team and the audience. . The audience will notice that this is lacking and will feel jaded by the event, even walking away from the event with a negative perception of your event brand. . Decide on the campaign goal.

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Media Cause

APRIL 16, 2021

Stand Up to Cancer (SU2C). The audience really appreciated the content as evidenced by the growth in average gift. . They are also a great way to engage your board or other influencers who want to help fundraise on your behalf. Here are a few of our favorite Facebook fundraising campaigns we’ve had the pleasure to work on: .

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2018

In some cases, nonprofits confuse their cause with their purpose in that if they were asked why their organization exists, they would talk about the category in which they operate (homelessness, breast cancer research, or addressing climate change), rather than a specific and differentiating point of view on those issues.

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sgEngage

MAY 31, 2023

Sprucing up the landing page : Because overloading the audience is an invitation to click away, they made the site less complicated, more attractive, and easier to navigate with only enough content to keep up interest in the registration process. What politicians do they support?)

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Whole Whale

NOVEMBER 8, 2022

There are two fundamental things we love about ICA Fund Good Job’s annual report : The table of contents and the graphics. It’s easy to underestimate the importance of the table of contents — many reports treat them as an afterthought. However, you want the reader to know what they can find inside the report.

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Report Template Org Nonprofit 85

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The audience laughed. The moderator, Marcelo Jamberio, organized a set of questions that other Marcelo and I responded to with slides and audience interaction. Content is king. ” The campaign, which has global appeal, features testicles giving their own testi-monials about cancer and how they have been personally affected.

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NetWits

JANUARY 11, 2012

I’ve blogged about how a few nonprofits are using them , and how the Pancreatic Cancer Action Network was seeing real results , but it feels like there is a new energy around using them. The message is that your audience has the gear to scan QR codes. When scanned, QR codes often take users to a mobile web page.

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Twenti - Digital Marketing For Nonprofits

MAY 22, 2020

Cancer Research UK. The Cancer Research Youtube channel has 109,601 subscribers, and it is easy to see why. Cancer Research uses their channel to show supporters and donors exactly where their time and donations are going. Cancer Research also uses its channel to provide important information on cancer prevention.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. You also need to post inviting content on your social channels that builds excitement, anticipation, and engagement about the event.

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Classy

APRIL 20, 2021

During her tenure, she played a critical role charting NYPR’s path forward in the midst of an evolving media landscape, setting the course for the organization’s digital content and local news, talk, and cultural programming. McGruder is also the founder and president of Moms of Black Boys United and M.O.B.B.

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sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. Ensure it aligns with how your audience views the holiday. As you create marketing content, use storytelling strategies.

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CauseVox

JUNE 15, 2023

Using CauseVox’s platform, Endure To Cure exemplifies the power of peer-to-peer fundraising by mobilizing almost 1000 individuals to donate to the Pediatric Cancer Foundation. The organization you are fundraising for may have content or options for you to choose from. Choose one that speaks to you! Don’t Forget to Say Thank You!

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Personal Build Effective Fundraising 72

AccelEvents

SEPTEMBER 11, 2020

These sorts of asks are a little different from what virtual events typically ask of the event team and the audience. . The audience will notice that this is lacking and will feel jaded by the event, even walking away from the event with a negative perception of your event brand. . Decide on the campaign goal.

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Virtual Marketing Sponsor Goal 52

Neon CRM

DECEMBER 14, 2023

And if you’re a staff member in charge of producing content for your nonprofit, you know how time-consuming content creation can be. That’s why you have to plan ahead: A robust content plan will save you time—and brain space—and help you produce great nonprofit content while also tackling the rest of your mile-long to-do list.

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Calendar Content Strategy Cancer 52

Achieve

JULY 7, 2021

Pancreatic Cancer Action Network) uses the Countdown sticker AND the Poll sticker in the above screenshot to get followers engaged in their upcoming event. . #4: If you tap the Hashtag sticker, it will take you to the Tag where you will see content from other accounts with that same tag. 4: The Questions Sticker. 5: Quiz Sticker.

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Story Poll Florida Nonprofit 66

Nonprofit Tech for Good

OCTOBER 10, 2019

Interesting and informative content can truly set your fundraiser apart from the rest, and the right photos can help tell your story in a unique way. The title “Help Us Cure Breast Cancer!” Social media is a powerful tool that allows you to reach a large audience with minimal effort.

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Guide Organization Campaign Social Media 247

The Fundraising Authority

OCTOBER 28, 2021

And her social media feeds are full of polished, highly personalized content, which is good for everyone. If you’re a nonprofit founder, then Fundwriter can help you write great donor-facing content like special appeal letters and more. Use Fundwriter to write for your internal and external audiences. How does Fundwriter.ai

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NonProfit Hub

JULY 27, 2021

A better name and brand identity would enable the audience to ‘get it’ on sight and not need much further explanation. Eventually, Nonprofit Hub began curating the content of Cause Camp in 2015, in partnership with Lincoln AMA as the founding sponsor. Sadly, John Haydon passed away in 2020 from cancer. Buy tickets here !

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Causes Conference Nebraska Skype 74

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2012

I gave a mini-workshop on the principles of social media success – it was a public talk and the audience was a mix of nonprofit leaders, social technology entrepreneurs, and local geeks. I also spoke about content curation and some best practices for social media measurement.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

We knew that if our film was compelling, we could break through to the people in the audience — and maybe they would help get the word out about the film and the issues it explored. Knowing your audience remains essential, because each platform is a new arena for expression, and a new avenue to engage different targets and users.

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Change New Zealand Homeless Australia 104

Top Nonprofits

OCTOBER 18, 2021

At one point, the discussion around using Facebook revolved around how to build an audience on the platform and then direct that audience to another digital location such as your online donation page. Hook, Line, Sinker: Reeling in Your Audience with Cut-Through Content. Supporter groups. About Author. Nick Black.

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Social Media Media Fundraising Change 52

NonProfit Hub

SEPTEMBER 9, 2021

Use Facebook Ads to spread the word about your Challenge and build your audience within the corresponding group. For the vast majority of nonprofits, social networks are the ideal solution for broadcasting information to their audience—using the platforms for posts alone as one-way communication channels. About the Author.

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Social Broadcast Social Media South Carolina 78

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. It’s also been reported as the top tactic to deliver relevant and engaging content.*.

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email Campaign Test Benchmark 48

NTEN

DECEMBER 20, 2010

You can read the official press release , but we thought you might rather read what a few members have to say: Blog Content: We are all very excited to announce today that NTEN has received a $1.15 million grant from the Google Inc. Charitable Giving Fund of Tides Foundation. This is the first grant NTEN has received from Google.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

Danny Bu, American Cancer Society Took Some Notes and Let Me Photograph Them. We discussed nonprofit readiness for integrating a mobile strategy. Nonprofits need two things: engagement strategy and to think differently about content. A well designed web site that recognizes a mobile browser and shifts content accordingly.

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Integration Mobile Conference Strategy 97

CauseVox

NOVEMBER 23, 2021

By simply telling your audience how much you’re looking to raise and why, you can track progress on your site and generate excitement from your followers who want to see you reach your goal and might even donate more to get you there. Stupid Cancer encouraged their community to share their own stories on social media.

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Raise Online Pledge Gift 59

Get Fully Funded

SEPTEMBER 6, 2022

An editorial calendar is basically just a content map or a guide that helps you map out your nonprofit’s content (including social media) for the year. Whether your content is original (you’ve created it yourself) or shared from someone else, the goal is always to get your followers to interact and have a conversation with you.

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