Get Fully Funded

SEPTEMBER 17, 2023

That means you need to pay attention to what you are sharing with donors and when, and how often they hear from you. If you’re not paying attention to what donors are getting from their experience of giving to your nonprofit, you’ll lose them. Thank you for your support.” …plus the standard default language. A warm fuzzy.

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Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off.

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M+R

FEBRUARY 8, 2022

But just because there is no face does not mean there is no voice, and the voice still must be authentic. It will use language, visuals, and other creative elements that are appropriate to the speaker in tone and content. Honest, human language matters. Real, lived experience matters. Cultural fluency matters.

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Get Fully Funded

APRIL 23, 2023

To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. This is really important if you know the donor because it shows them you’re paying attention and noticed their donation.

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Gift Donor Language Video 119

Forum One

MARCH 12, 2024

Rather, we see effective teams being able to turn their attention to new ideas and approaches they didn’t have time for before. There is a scary elephant in the room: efficiencies can also mean a team can do more with fewer people, but resisting change isn’t the way to approach this.

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Nonprofits Source

MAY 6, 2024

Implement inclusive language and content. For instance, if you’re trying to reengage a passive candidate, you’ll want to use a different tone of voice than you would for a new candidate who has never heard of your nonprofit before. Pay attention to subject lines.

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Pamela Grow

OCTOBER 22, 2023

Showcase Impact Through Stories: Share compelling stories or language that illustrates the positive impact the donor has had on the organization’s mission. Initiate conversations via mail, phone, or email, and listen attentively. Demonstrating appreciation shows that you value their partnership with the organization.

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M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. If you saw an ad, and later read an email, you’d know it was the same, just from the language.

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Giving Museum New York City Boston 95

ASU Lodestar Center

APRIL 14, 2022

Successfully including all stakeholders in the life of a nonprofit requires attention to enacting and maintaining inclusive practices. I will predominantly utilize Identity-First Language (e.g., disabled people”) as opposed to Person-First Language (e.g., Listen to and believe disabled voices. Utilize inclusive language.

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M+R

JULY 10, 2023

Whose voices are you choosing to elevate? Eliminate, or clarify, any jargon or Official Language that may be opaque to readers. Use formatting — bold, bullets, text color, highlighting, graphics — to draw attention to the most important pieces and make the message scannable. Wonky language and jargon. In real life?

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Whole Whale

FEBRUARY 16, 2023

These prompts can take many forms, including chatbots, virtual assistants, web interfaces and voice assistants. This work can include writing newsletters, social media posts, research articles, editorials in the voice of the founder, and grant writing. This can lead to increased productivity and cost savings.

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Whole Whale

MARCH 22, 2023

Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. This can also be a good place to add your brand voice or donor personas to describe who you are talking to. This helps the AI understand your requirements better and provide a relevant response.

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Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? It’s easy to feel like you’re the voice of your organization, and it’s tempting to try to talk like you are that organization. What Is a Donor Engagement Strategy? You don’t have to write perfect 3.5

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Get Fully Funded

AUGUST 8, 2022

Nothing is more boring than boilerplate language: “Your donation will help us bridge the gap between mental illness and health care”. There is a huge need for adequate medical care and attention for for those struggling with mental illness. Use jargon or industry-specific language. Don’t they deserve your voice and your passion?

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Get Fully Funded

JUNE 25, 2023

It allows them to have a voice in your message. People these days literally have the attention span of a goldfish, so keep your story short to keep the donor engaged. A bad story uses lots of insider language, jargon and “we.” It gives dignity and context to the beneficiaries and connects their lives to the donors. Use visuals.

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Storytelling Examples Donation Story 124

Qgiv

JULY 10, 2023

Strength-Based Messaging: A Powerful Tool Thankfully, in recent years, new and long overdue attention has been focused on changing the way we build our donor relationships. These guidelines can apply to all sectors of the nonprofit landscape: Use “person-first” language. Consider lived experience and amplify community voice.

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Storytelling Donor Cancer Guidelines 75

Beth's Blog: How Nonprofits Can Use Social Media

JULY 21, 2014

Over the past year, I’ve been trying to incorporate thriving into my life – most recently with integrating “ walking ” into work and embracing the personal analytics movement to pay attention to health.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2008

I got this great question from someone and I know that many of you may have struggled with this issue and have some wisdom to offer: Hi Beth, My question is: does the voice/tone of a blog need to match up with the voice/tone of the nonprofit? Perhaps that is why I am protective of my blogging voice. Any thoughts or resources?

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Connection Cafe

JULY 13, 2017

Strong and effective body language. I recommend having your script down pat so you can focus your attention on your donor. Only 7% of communication is verbal – a whopping 55% is your body language and eye contact! Strong and Effective Body Language. Body language can betray you. Asking is part art and part science.

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NonProfit Hub

MARCH 23, 2021

Daily stand-ups give a voice to all team members and empower people to speak up. Continuous feedback loops allow for people to have an equal voice in their organization. Empathy is the language of nonprofit donation requests, annual reports and case studies. Impact investing is gaining attention among grantmakers.

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The NonProfit Times

MAY 23, 2024

To prevent email from being flagged as spam, McClelland suggests at a minimum avoiding overuse of spammy language such as “free,” “bargain,” and “first come, first served,” especially during the run-up to holidays or other busy times when inboxes are already teeming with retail ads and come-ons.

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Qgiv

JANUARY 12, 2023

Knowing the answers to these questions can help you create content and social media that attracts people’s attention and draws new donors to your website. You should also work to develop your brand’s voice and language across your social media profiles. What would those people be interested in? Develop your brand.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 9, 2018

In this entertaining video of the keynote, they explained these complicated technologies in simple, easy to understand language. Richard Socher and his team of researchers introduced new AI functionality features (called Einstein ) integrated with the Salesforce platform). You can watch the keynote on YouTube. Hat Tip to Tal Frankfurt). ?.

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Allegiance Group

MAY 1, 2024

By honing in on outcome language – what you alone can do because of the unique impact you make in this world – donors will naturally gravitate toward giving. Capture their attention! Tips for Success Give voice to your brand story in order to create connections. Our creative team also leans into the wisdom of “show, don’t tell.”

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Campaign Guide Fundraising Storytelling 52

Connection Cafe

SEPTEMBER 23, 2013

I recommend having your script down pat so you can focus your attention on your donor. Only 7% of communication is verbal – a whopping 55% is your body language and eye contact! Strong and effective body language can help establish an immediate rapport with your audience and signal confidence in your message.

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Skills Language Fundraising Script 54

BoardAssist

FEBRUARY 10, 2015

I recommend having your script down pat so you can focus your attention on your donor. Only 7% of communication is verbal – a whopping 55% is your body language and eye contact! Strong and effective body language can help establish an immediate rapport with your audience and signal confidence in your message.

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Skills Language Dallas Texas 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 28, 2013

They couldn’t solve the humanitarian crisis, but they could build a tool that could shine a light on human rights violations, bringing much-needed attention and support to developing emergencies. An ad-hoc group of tech bloggers based in Kenya decided to do something about it. The tool was Ushahidi. Usahidi means “bearing witness” in Swahili.

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Tech Soup

JANUARY 11, 2016

If you're sending too many text, email, and voice messages along with occasional snail mail, all that communication can sometimes have the opposite effect — it turns people off to your church. Choose to communicate carefully, all the while respecting the valuable time and attention of the people you are here to serve.

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Media Cause

APRIL 22, 2022

Content needs to be easily digestible and should be written in a way that reflects your brand’s unique tone of voice. . Using links in text is fine, but make sure that there is at least one button that draws attention to your identified call to action. Show + Tell. Make the purpose of your email obvious to readers.

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email Practice Marketing Test 52

Connection Cafe

JULY 8, 2019

Your users have miniscule attention spans. Limited Attention Spans. In 2000, a study by Microsoft showed that the average human attention span was 12 seconds. What happened between 2000 and 2015 that would account for a 33% reduction in attention span? We couldn’t have a language without them. Words matter.

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Web Effective Attention Structure 37

Museum 2.0

FEBRUARY 1, 2012

Roberto Bedoya : The "Yes And" Argument and its Civic Implications Bedoya, the Executive Director of the Tucson Pima Arts Council, makes a beautiful statement that arts administrators need to facilitate a multiplicity of leading voices, or as he puts it, "the courage of imagination and the plural."

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Arts Museum Artist Tucson 45

Care2

AUGUST 28, 2010

After scouring the web, two articles caught our attention this week. Mistake #2: Your voice isn’t particularly compelling. Find your writing voice. Make sure you use directive language when you ask them to take an action. Check them out and feel free to share your own picks of the week. Remember it's not about you.

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fusionSpan

DECEMBER 8, 2021

Online meetings have to fight for people’s attention even more than in person. Clearly you are missing out on a lot of body language and other non-verbal cues. Rapport and trust will be lost if a person in the group does not feel like their voice is being heard. Your phone and email chirping in the background.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We started with key results and worked backwards to technical assistance goals: Kids get health care coverage Policies are adopted More attention from policymakers. Member Voice Proxy: How will you make it memorable? How will you get their voice? They revised the language to fit their organizational style.

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Social Media Training Train Network 97

Connection Cafe

MAY 9, 2018

It’s hard to get people’s attention these days. Petitions encourage your audience to feel like part of a community by inviting them to add their voice to a chorus of advocates. Inboxes are chock-full of appeals from retailers, political candidates, and other nonprofit organizations, all competing for the same eyeballs.

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Nonprofit Tech for Good

JANUARY 3, 2012

However, as I learned from spending two weeks in Asia this past December , the news sources you watch and consume can dramatically effect your consciousness and ultimately your social media voice. Pay attention to Internet TV trend and consider launching your own TV station. By early December I was anxious, angry, and hopeless.

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Tech Soup

MARCH 29, 2015

The right of publicity prevents the unauthorized commercial use of an individual's name, likeness, or other recognizable aspects of the individual's persona, including the person's voice. You should, of course, run your organization's consent language by a lawyer because right of publicity rules differ from state to state.

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