The NonProfit Times

MAY 20, 2024

First communicate the intended structure, tone, and audience of the item you’re producing. Be Selective In The Use Of Large Language Models We all have heard it: Generative AI is predicting the most likely response to your prompt based on what it has already consumed. AI learns from your feedback. To borrow from Emily M.

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M+R

JULY 10, 2023

Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. Before anything else, make sure you understand who your audience is, and what the goal of your message is — whether that is revenue, petition signatures, clicks, education, or anything else.

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Get Fully Funded

APRIL 23, 2023

To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. This is really important if you know the donor because it shows them you’re paying attention and noticed their donation.

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Gift Donor Language Video 119

Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? It’s easy to feel like you’re the voice of your organization, and it’s tempting to try to talk like you are that organization. What Is a Donor Engagement Strategy? You don’t have to write perfect 3.5

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M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. If you saw an ad, and later read an email, you’d know it was the same, just from the language.

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Whole Whale

MARCH 22, 2023

Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. This can also be a good place to add your brand voice or donor personas to describe who you are talking to. Build a tool for your audience that helps with a task. Build out code (see the bottom).

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ASU Lodestar Center

APRIL 14, 2022

Successfully including all stakeholders in the life of a nonprofit requires attention to enacting and maintaining inclusive practices. I will predominantly utilize Identity-First Language (e.g., disabled people”) as opposed to Person-First Language (e.g., Listen to and believe disabled voices. Utilize inclusive language.

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Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Build your audience persona. Instead, build an audience persona to guide the creation of your social media posts and content. What do they like? Develop your brand.

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Social Media Strategy Media Donor 52

The NonProfit Times

MAY 23, 2024

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. So, too, do the tools available for gauging its effectiveness. Fundraisers have other metrics available. Actual revenue generated is another datapoint.

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Get Fully Funded

AUGUST 8, 2022

Nothing is more boring than boilerplate language: “Your donation will help us bridge the gap between mental illness and health care”. There is a huge need for adequate medical care and attention for for those struggling with mental illness. Use jargon or industry-specific language. Don’t they deserve your voice and your passion?

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Get Fully Funded

JUNE 25, 2023

It allows them to have a voice in your message. To tell your nonprofit story well, put the audience first. People these days literally have the attention span of a goldfish, so keep your story short to keep the donor engaged. A bad story uses lots of insider language, jargon and “we.” What’s Your Nonprofit’s Story ?

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Storytelling Examples Donation Story 124

Media Cause

APRIL 22, 2022

Whether you’re reaching out to build issue awareness, share important news, or raise money for your organization, incorporating these best practices into your email marketing campaigns can help your emails reach your target audiences and keep them engaged with your mission. . Is your targeted audience responding in the way that you’d hoped?

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Connection Cafe

JULY 13, 2017

Strong and effective body language. I recommend having your script down pat so you can focus your attention on your donor. Only 7% of communication is verbal – a whopping 55% is your body language and eye contact! Strong and Effective Body Language. Body language can betray you. Asking is part art and part science.

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Skills Language Fundraising Script 41

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2008

I got this great question from someone and I know that many of you may have struggled with this issue and have some wisdom to offer: Hi Beth, My question is: does the voice/tone of a blog need to match up with the voice/tone of the nonprofit? Perhaps that is why I am protective of my blogging voice. Any thoughts or resources?

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Allegiance Group

MAY 1, 2024

Whether revenue comes from a previous campaign, a particular audience, or a giving package, leverage clean data so you can know where you’re going and eliminate potential problems. By honing in on outcome language – what you alone can do because of the unique impact you make in this world – donors will naturally gravitate toward giving.

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Campaign Guide Fundraising Storytelling 52

Connection Cafe

SEPTEMBER 23, 2013

I recommend having your script down pat so you can focus your attention on your donor. Only 7% of communication is verbal – a whopping 55% is your body language and eye contact! Strong and effective body language can help establish an immediate rapport with your audience and signal confidence in your message.

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Skills Language Fundraising Script 54

BoardAssist

FEBRUARY 10, 2015

I recommend having your script down pat so you can focus your attention on your donor. Only 7% of communication is verbal – a whopping 55% is your body language and eye contact! Strong and effective body language can help establish an immediate rapport with your audience and signal confidence in your message.

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Skills Language Dallas Texas 40

Connection Cafe

JULY 8, 2019

Your users have miniscule attention spans. Limited Attention Spans. In 2000, a study by Microsoft showed that the average human attention span was 12 seconds. What happened between 2000 and 2015 that would account for a 33% reduction in attention span? Keep Your Audience (and Their Needs) Front and Center.

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Bloomerang

JULY 6, 2023

When it comes to strategic planning, there are a few common hesitations that nonprofits voice throughout the process. You may decide to ask one team member to post to social media every day to engage your online audience. This statement should use precise language but non-finite verbs.

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Connection Cafe

MAY 9, 2018

It’s hard to get people’s attention these days. Across our nonprofit clients, petitions have helped organizations engage their audiences – and more importantly, they’ve been serious fundraising tools in their own right by using upsells to solicit donations immediately after the recipient takes action, when they’re most ready to give.

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Museum 2.0

FEBRUARY 1, 2012

Last week, Douglas McLellan of artsJournal ran a multi-vocal forum on the relationship between arts organizations and audiences, asking: In this age of self expression and information overload, do our artists and arts organizations need to lead more or learn to follow their communities more? Here are three of my favorites.

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Care2

AUGUST 28, 2010

After scouring the web, two articles caught our attention this week. If your content is NOT useful to your target audiences, guess what? Tailor the content to your audiences. It's about your audiences and what resonates with them. Mistake #2: Your voice isn’t particularly compelling. Find your writing voice.

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Voice Picture Facebook Newsletter 52

Museum 2.0

AUGUST 19, 2015

The curatorial team or a multidisciplinary team who have the audience in mind when decisions are made about the best way to connect visitors to the collection?" They decide with their feet, attention, dollars, and participation. It gets easier to hear their voices in our heads when we make a decision. Not your voice.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Photo by Marcopolos I'm a few weeks away from SXSW where I'll be leading a session called " Nonprofit Social Media ROI Poetry Slam " which will incorporate a lot of audience interaction. How can the backchannel enhance our attentiveness and learning ? How do they affect the relationship between those on the stage and the audience?

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Nonprofit Tech for Good

JANUARY 30, 2021

To help address this challenge, I am thrilled to partner with public speaking coach Eileen Smith of Spokesmith , to give you these six incredible tips that can elevate you to rock star status in your circles, and keep your audience fully focused and enthusiastically spreading your key points through their networks. Walk in their shoes!

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Forum One

JULY 19, 2010

Forum One has built collaboration communities for a wide array of populations, including library groups and research scientists (dispersed international groups where language and cultural differences are huge issues) as well as commercial consortia (regional groups that are already well-connected).

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Collaboration Community Library Info 36

Classy

JULY 16, 2021

Pay attention to your Instagram captions, because they’ll determine whether or not people will see your posts—and what actions they’ll take once they do. Pay Attention to the Length. There is no single formula for caption length ; it all depends on your nonprofit’s voice and the visual that goes with the caption.

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Nonprofit Tech for Good

JANUARY 30, 2021

To help address this challenge, here are six incredible tips from public speaking coach, Eileen Smith of Spokesmith , that can elevate you to rock star status in your circles, and keep your audience fully focused and enthusiastically spreading your key points through their networks. Use a “design thinking” technique called audience empathy….

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Professional Tips Online Slides 189

Have Fun - Do Good

OCTOBER 16, 2007

When I flew in from outer space to the Santa Cruz Mountains, and then turned on the long, red swath representing the logging zone, there was a gasp from the audience. KML (Keyhole Markup Language), it is just a type of file format, like a PDF is a file format.

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Google San Francisco Case Study Files 40

Qgiv

MARCH 26, 2024

Once you find a blog with a voice or writing style you like, you’ll be able to absorb a plethora of knowledge online. Email marketing Email inboxes are constantly overflowing with advertisements trying to get people’s attention. Explore these blogs to keep up with the latest trends and best practices. Qgiv Fundraising Blog.

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Achieve

OCTOBER 11, 2019

Video marketing, in particular, can be a great way to educate your audience about the problems your organization is working to solve. You’ll need to help your audience understand what makes your organization different and what makes your cause worthy. START WITH YOUR AUDIENCE AND YOUR GOALS. local community event.

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Achieve

AUGUST 23, 2017

The best narratives are those with strong, illustrative language and emotion, so opt for the story with the most detail and where the beneficiary was most (positively) affected. Pay attention to the channels, messaging and creative that produced the best results with your constituents, and use those “wins” to focus your efforts this year.

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Bloomerang

AUGUST 6, 2021

So when we talk about people loving people, there are three things that I would like to draw your attention to. Are we giving our donors the same attention as we are giving the people we ask them to love? The whole pack is designed to speak to the reasons of why supporters give in their own language. You can only be who you are.

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Bloomerang

JULY 2, 2021

So we’re going to talk about how to communicate with authenticity, how to use your voice to convey your message, that’s one V. I want to talk about how you can inspire your audience using imagery and creative communication. So we’re at voice, vision, and values. Voice was being one of those. Expression.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2010

Regardless of how successful this call was, I always hung up feeling things were incomplete.” - Danielle Thomas, Exhale Talkline Counselor & Pro-Voice Ambassador. Members share detailed personal stories, ask for and get advice from others, and use supportive, nonjudgmental language when they communicate with each other.

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Social Media Lesson Public Change 96

M+R

DECEMBER 23, 2021

Community stories trickled up to national attention. Stories that honed in on a state’s efforts to block our freedom to vote had people paying attention, driving up engagement on social channels. It’s no surprise audiences gravitate towards stories that feature a well-known figure. In our minds, that’s a good thing.

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M+R

JUNE 15, 2021

Attention isn’t free; it is paid, and it must be earned. So, our creative needs to capture attention, and it needs to do so immediately. Or blame the neverending barrage of emails, ads, posts, texts, and other stimuli that bombard our audiences every moment. For instance, a Facebook newsfeed. For instance, a Facebook newsfeed.

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