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Perfect Your Nonprofit Calls to Action in 3 Steps

Neon CRM

A call to action (CTA) button is the button on a website or other channel that prompts you to “Donate Now”, “Subscribe to Our Blog”, or “Learn More!” Use strong language to make your website visitors feel like waiting isn’t an option—they need to act now. When in doubt, opt for whichever phrase you think is the most attention-grabbing.

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Why Your Giving Day is Your Secret Weapon

M+R

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. If you saw an ad, and later read an email, you’d know it was the same, just from the language.

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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Rather, we see effective teams being able to turn their attention to new ideas and approaches they didn’t have time for before. There is a scary elephant in the room: efficiencies can also mean a team can do more with fewer people, but resisting change isn’t the way to approach this.

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Building Blocks of Effective Creative: Authenticity

M+R

But just because there is no face does not mean there is no voice, and the voice still must be authentic. It will use language, visuals, and other creative elements that are appropriate to the speaker in tone and content. Honest, human language matters. Right Channel. Real, lived experience matters. Right Audience.

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How to Leverage Email as a Recruitment Tool: 4 Strategies

Nonprofits Source

With approximately 344 billion emails sent per day, it’s no wonder why so many recruiters use this channel to source, engage, and secure job applicants. Implement inclusive language and content. Pay attention to subject lines. Ultimately, subject lines serve a similar purpose as CTAs—to attract the reader’s attention.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. Ditch the industry jargon and formal language when writing or speaking with your supporters.

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Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success

Allegiance Group

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Capture their attention! We’re here to help!