Allegiance Group

MAY 1, 2024

By honing in on outcome language – what you alone can do because of the unique impact you make in this world – donors will naturally gravitate toward giving. Capture their attention! Tips for Success Give voice to your brand story in order to create connections. Our creative team also leans into the wisdom of “show, don’t tell.”

Campaign 52

Campaign Guide Fundraising Storytelling 52

Nonprofit Tech for Good

JANUARY 3, 2012

Many of your supporters are becoming overwhelmed with tweets, status updates, emails, texts, and print and broadcast media and because of that it’s getting more difficult for your “Thank You” message to stand out from all the noise. Since I have returned from Asia I have cut my consumption of broadcast news by 95%.

Social Media 234

Social Media Media Management Social 234

Nonprofit Tech for Good

JANUARY 30, 2021

Pay close attention to this because it is likely that you will lose your audience’s attention at the same moments. That’s because the cameras on our laptops and desktops are not nearly as sophisticated as the broadcast equipment we are used to seeing on TV, nor is the lighting in your home or office. Go deeper — use empathy.

Slides 304

Slides Professional Tips Rhode Island 304

Nonprofit Tech for Good

JANUARY 30, 2021

Pay close attention to this because it is likely that you will lose your audience’s attention at the same moments. That’s because the cameras on our laptops and desktops are not nearly as sophisticated as the broadcast equipment we are used to seeing on TV, nor is the lighting in your home or office. Go deeper — use empathy.

Professional 189

Professional Tips Online Slides 189

Achieve

OCTOBER 11, 2019

While we recommend tailoring your messaging/delivery to your specific goals, there are five core formats you may want to consider including: Broadcast Your Values – Meet the Team Videos. Pay close attention to the language and the tone of voice you choose to use in your script and make sure it aligns with your copy elsewhere.

Video 52

Video Marketing Vlog Guide 52

fusionSpan

OCTOBER 4, 2013

Not to single out a particular industry, but while royalty revenue from your credit card program is nice, is it worth losing your members’ attention over the things that really matter to them and to you? Inside Voice. Are you targeting the particular needs of particular members, or are you still broadcasting everything to everyone?

Communication 52

Communication Associations Ratio Broadcast 52

M+R

DECEMBER 23, 2021

Community stories trickled up to national attention. Stories that honed in on a state’s efforts to block our freedom to vote had people paying attention, driving up engagement on social channels. Unexpected” big-name voices like LeBron James can help stoke that curiosity even more. In our minds, that’s a good thing.

Media 88

Media Voice Teen Celebrate 88