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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 318
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Sponsorship Dollars.

Metrics 98
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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. These individuals can amplify your message to their followers and bring more attention to your nonprofit. In influencer campaigns, measure reach and impressions.

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Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

Because donors are people, and people’s lives change. We move, take new jobs, change phone plans, change email accounts, marry, divorce, raise families, change religions, develop new interests, attend new events, and get involved in new activities. The post Attention nonprofits: We don’t know our donor data!

Attention 157
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Social CRM, part 2: Metrics vs. CRM

Zen and the Art of Nonprofit Technology

There are good arguments for why social media will radically change standard CRM practices. I don’t mean to downplay metricsmetrics are hugely important – but I think mixing up metrics and CRM might make it harder to really do either well. That was the question I cam to this issue with.

Metrics 154
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Notes from Mari Smith Facebook Changes Webinar: Privacy Settings and A New Metric – People Talking About

Beth's Blog: How Nonprofits Can Use Social Media

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. It isn’t all private or all public – it’s a continuum. Facebook’s new changes (and Google +) gives us a couple of shades of gray. .” Brand Page Changes.

Metrics 129
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How to Recruit for Your Membership-Based Organization Online

Nonprofits Source

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Before pushing changes to your membership website live, ask current members to take a look and provide suggestions.