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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 321
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Sponsorship Dollars.

Metrics 98
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Getting the board on board with nonprofit technology changes

EveryAction

Depending on the size, reach, and impact anticipated from a technology change, engaging the board of directors is often critical to your success. They can help drive a culture of adoption , which allows leadership to focus on change management activities to ensure you succeed with significant tech shifts.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! Cost Per Conversion) : This metric shows you how much a conversion costs.

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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

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The Death of the Open Metric (and other freak outs)

sgEngage

Tracking opens as the sole metric for engagement is no longer accurate. One thing that has always remained true is that the email industry changes, sometimes rapidly and without warning. To be successful, we have to change with it. What Apple’s privacy changes mean for email open rates. I know you can do it!

Metrics 112
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Empowering Change Through Data

Tech Soup

Nonprofits deal with many data points, from donor profiles to volunteer records and program metrics. In order for organizations to make the most of the data they have, it's important for them to invest in the tools and expertise to understand it.

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