Greater Giving

FEBRUARY 10, 2022

Thanks to Greater Giving’s Online Bidding platform, both in-person and remote guests could bid on silent auction items at the same time, and they all got to enjoy the exciting live auction together. The atmosphere at the in-person event was infectious, and everyone present and watching from home had a great time. FIND OUT MORE!

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Audience Stream Virtual Seattle 98

Bloomerang

NOVEMBER 16, 2021

Often, that means we’re pressed for time. That also means that we’re likely to devote less time to things that feel like they’re not directly contributing to your nonprofit’s bottom line. . Keep reading for three content creation tips to use when you’re short on time, as well as a few examples I’ve brainstormed just for you. .

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Content Tips Time Calendar 100

NonProfit PRO

SEPTEMBER 21, 2021

There’s so much competition for attention at year-end. This resource contains five key tactics designed to help you raise more at year-end by knowing what metrics matter; craft compelling campaigns by learning what messages will resonate most with your target audiences; save your team precious time at year-end through automation.

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Fundraising Metrics Attention Guide 182

Achieve

AUGUST 12, 2021

Given this, articulating your mission can help fuel your peer-to-peer campaigns, which means it’s time for you. Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them. Millennial Impact Report. As of 2019, 90.4%

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Audience Tips Fundraising Social Media 82

Nonprofit Tech for Good

MAY 8, 2023

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers. The sky’s the limit!

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Lesson Marketing Amazon Adopt 293

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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YouTube Industry Leadership Podcast 221

Get Fully Funded

AUGUST 8, 2022

It takes resilience so that every time you hear “no,” you don’t let it stop you, especially when times are hard, the economy is tanking, or some other crisis is looming. Not only is asking for donations uncomfortable at times, but with SO many great causes out there to donate to, WHY would someone choose your cause? Y’all.

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Nonprofit Tech for Good

FEBRUARY 11, 2022

A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily. Think about proper timing for the popup. Here are the different types of popups: Entry pop: the pop-up appears when a user first lands on a page, after a time delay.

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Websites Work Test Nonprofit 317

Greater Giving

MARCH 25, 2024

You’ve only got a few brief seconds to engage attendees as they browse item displays, making item descriptions one of the best ways to catch their attention. For example, let’s say that your auction event attracts an audience of individuals drawn to trips and travel. But how do you write a great description?

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Fundraising Template Storytelling Headline 98

Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. According to a report by Classy , social media posts with compelling stories generate up to 10 times more engagement than posts without stories.

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Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. One —Acknowledge Your Environment + Lead with Your Mission Yes, the presidential election is important and will be commanding the attention of the media and masses alike.

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Communication Support Calendar Advocacy 59

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. It’s also a day when donors decide to give to an organization for the first time.

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Strategy Fundraising Social Media Nonprofit 274

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2015

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention.

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Attention San Francisco Statistics Pennsylvania 50

Pamela Grow

FEBRUARY 27, 2024

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Time-bound. Segment your audience. Achievable.

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Digital Marketing Create Social Media 59

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. This is important for two main reasons: This is not a one-time purchase, but a monthly investment you will likely be making in perpetuity. How do they reach their audiences?

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Application Marketing Nonprofit Evaluation 272

Tech Soup

FEBRUARY 8, 2022

Podcasts can maintain an audience's attention over time and build intimacy between host and listener, both of which help nonprofits nurture relationships with prospective supporters. Podcasting is gaining strength as a channel for nonprofits to reach existing and new audiences.

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Museum 2.0

OCTOBER 8, 2019

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. As first-time parents, they are the focus of most attention, almost to a fault. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people.

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Audience Museum Classes Library 38

sgEngage

APRIL 17, 2024

And every advocate for social good has much to gain by paying attention to the Information half of IT. Why pay attention to data? Think about the last time you heard someone mention a safety deposit box and compare that to the last conversation you heard about creating, managing, or forgetting login credentials. That’s okay!

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Chart Map Data Attention 80

Greater Giving

FEBRUARY 20, 2024

Date, Time, Location : Be clear and specific, mentioning time zone if applicable. Consider your audience and budget for the best delivery method. Attention Grabbing Headline This is your chance to grab the attention of your reader and get them to pay attention to this special gala invitation.

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Captivate Sponsor Headline Contact 52

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. But times are changing. How many times have you heard someone say, ‘If you really want to reach me, text me’?”. Maybe there’s an intimacy to text messaging that email lacks.

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Communication Donation Tech Tools 300

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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Practice Organization Nonprofit Content 36

EveryAction

JANUARY 25, 2023

Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. Enroll in Google for Nonprofits Once you have your validation token, it’s time to sign up for Google for Nonprofits. to maximize visibility across different demographics.

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Volunteer Free Donor Grant 209

ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

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Storytelling Audience Channel Story 45

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). This is where a communications campaign can come in handy.

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Communication Campaign Channel Measure 98

M+R

JULY 10, 2023

Reading time: 12 minutes Soon after I learned the rules of chess, I started playing a lot of games against myself. I simply wanted to get better at playing, and it seemed to me like handling both white and black at the same time was a good way to go about it. you will probably have a difficult time. Or, not only that.

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Guidelines Audience Language Content 90

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Invest in Instagram.

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Advice Social Media Media Meme 98

Greater Giving

FEBRUARY 12, 2024

It’s a crucial time for guests to be welcomed,mingle, and network. Philanthropic Games: Organize revenue enhancing activities during their time allowing guests to participate in a chance to win prizes through raffle, purchasing heads or tails opportunities, or a wine pull. Create engaging activities for your guests to participate in.

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Charity Music Captivate Causes 105

Candid

SEPTEMBER 7, 2023

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. But they also bring attention to our entire social platform’s content. First, it saves time and energy. There are a couple reasons why we do this.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2015

As the need for donations continues, the public attention starts to wane, so does donor interest. Let’s continue to pay attention and support this effort. All share intel and data, instead of competing and cannibalizing.

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Nepal Attention Disaster Fundraising 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2013

Keeping nonprofit audiences engaged during training can improve your outcomes. People pay attention more, they learn something, they retain it better, and there is a better chance of them applying what they learned. Energizers are activities designed to awaken a sleeping audience or activate a jaded one.

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Training Train Audience Activities 103

M+R

JANUARY 24, 2022

Read time: 3 minutes. Good creative is essential because it’s how we seize attention in incredibly busy spaces. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. Other times, relevance is not about the ways an audience is directly impacted.

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Effective Rhode Island Build Demographics 93

Candid

JANUARY 30, 2023

If you think it may be time to update your nonprofit’s branding, it’s helpful to know what to expect from the process. Before you commit to a complete overhaul of your nonprofit’s branding , make sure you understand what a rebrand entails: Your audience’s perception of your nonprofit will change.

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Nonprofit Audience Library Research 119

Whole Whale

FEBRUARY 9, 2024

The keyword planner makes it easy to find places which your audience is likely to visit and suggests new ways to connect with them using all of the targeting options available on the Google Display Network. This can tell you a popularity of a specific searched term, based on time of year. The more the better? The better, the better.

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Strategy Tips Google Search 98

Forum One

JANUARY 17, 2024

Focus on trust We live in fractious times. In an environment of heated rhetoric, civic and social organizations need to proactively think about strengthening relationships with audiences and collaborating from a place of trust. Generations young and old are looking for tangible connections and real-world impact.

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Digital Attitude Government Model 92

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. In this blog, we’ll talk about the importance of getting to know your audience and how you can use purpose-driven communications to build lasting relationships. Let’s dive in.

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Communication email Marketing Museum 72

Qgiv

JUNE 6, 2023

To optimize your advertising budget, create a marketing strategy to establish the best time for your organization to use ads. Knowing the best times to post ads throughout the year will increase your chance to gain new donors. How do you target the right audience for Facebook Ads for nonprofits?

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Facebook Guide Demographics Nonprofit 86