article thumbnail

Two Audiences, One Big Party: How the Woodland Park Zoo’s Hybrid Gala Made $2M

Greater Giving

The Zoo partnered with a Seattle production company to ensure the livestream and the video content was of the highest quality possible; it needed to look and sound authentic to truly bring the Jungle Party magic to virtual attendees. What is a reasonable amount of time for your audience to stay attentive while watching a livestream from home?

article thumbnail

Weave a Safety Net—Find the Right Strategic Partners

.orgSource

When the Public Health Department was looking at how to reopen safely, they had a sounding board, and we were able to collaborate to develop successful solutions. Initiatives that impact a broad audience or community Outcomes that deliver strategic goals and objectives for all participants. Help your association elevate its reputation.

Milwaukee 221
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Another consideration is that around 80% of videos in social feeds are watched with the sound off. Facebook recommends that you “design for sound-off, delight for sound-on.” Adding legible, large text that is viewable on a small, mobile screen lets you get your ideas across, even if your audience isn’t listening.

article thumbnail

How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. One —Acknowledge Your Environment + Lead with Your Mission Yes, the presidential election is important and will be commanding the attention of the media and masses alike.

article thumbnail

#NailYourPitch: Make an Amazing First Impression

Greater Giving

While these assumptions usually aren’t accurate, they allow someone whose time is extremely valuable—such the president of a company or a wealthy philanthropist—to make quick decisions about what deserves their limited time and attention. Making a killer first impression is key to getting that limited attention.

Sound 122
article thumbnail

Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention.

article thumbnail

Need a copy editor? Look in the mirror

M+R

Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. Before anything else, make sure you understand who your audience is, and what the goal of your message is — whether that is revenue, petition signatures, clicks, education, or anything else.