M+R

JUNE 24, 2021

The obvious use cases come to mind: without the benefit of more granular targeting, creative needs to stand out—either by building on a familiar trope, like Planned Parenthood’s co-opting of iPhone notifications, or by being so striking it stops you in your tracks, like this example from NRDC.

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Nonprofit Tech for Good

AUGUST 9, 2021

Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Lastly, and unique to LinkedIn, is the ability to publish articles. Keep that in mind! Every action you take in LinkedIn Groups reflects your personal brand and the brand of your nonprofit.

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NonProfit Hub

MARCH 12, 2019

Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. You can offer premium downloads, articles or resources; or, if your organization provides a product or service, offer discounts on them. Here are some phrases to get you started: “Be the first to hear about…”.

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Newsletter Digital Captivate Headline 67

Museum 2.0

OCTOBER 9, 2013

I thought a library was one of the few sites where the urge to conserve and the desire to improve—twin poles of our political mind—were easily and naturally united. This is mostly just a really great headline. Give yourself a long afternoon and read it. OR IF YOU HAVE A SHORTER ATTENTION SPAN. Happy reading!'

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Library Museum Denver Arts 38

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

This is an adaptation of the article “ Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org ” written for the KISSmetrics blog by Chloe Gray. With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water. Keep in mind that not all stories need to be long-form.

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Charity Lesson Marketing Digital 128

NonProfit Hub

MAY 22, 2017

We’ve all seen those horribly clickbait-y headlines , which always seem to include “You’ll Never Believe What Happens Next!!” or “What She Said To Him Will Blow Your Mind!” Instead of writing baiting headlines, try reorganizing your content to increase readability. Don’t sacrifice good content for going viral.

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Get Fully Funded

OCTOBER 7, 2021

To help your nonprofit organize future advocacy campaigns, this article will explore four strategies advocacy leaders should consider: Market your advocacy campaign on multiple platforms. Here are a few sources you can look to stay informed about modern nonprofit advocacy: Blogs and articles. Focus on volunteer retention.

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Advocacy Strategy Nonprofit Volunteer 59

Nonprofit Tech for Good

JANUARY 7, 2024

In this article, we delve into the Google Ad Grants program, discussing what it is, who is eligible, the application process, creating your first campaign, and going through a Google Ad Grants policy checklist to make sure your account is compliant and would not be blocked. Add all 15 headlines and 4 descriptions to your ads.

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Google Grant Guide Policy 289

NonProfit Hub

MAY 18, 2021

So, that begs the question, how do you create effective ads that will maximize the $10K Ad Grant and bring thousands of cause-minded people to your website? For example, if someone searches for coding classes for kids , you should have coding classes for kids in the headline and description of your ad.

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Grant Google Research Search 54

The Fundraising Authority

MAY 8, 2021

Get verified by TechSoup as a legally registered nonprofit (or similar) Create an account with TechSoup and upload documents like 501(c)(3) determination letters or articles of incorporation paperwork from state regulators to show you have valid charity status. Request a Google for Nonprofit Account 3. Include your keywords in your ads.

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Grant Google Search Application 152

Beth's Blog: How Nonprofits Can Use Social Media

MAY 22, 2018

This includes creating opportunities for staff to unwind, practicing mindfulness, developing sabbatical programs, and planning for succession as more staff burn out. She is coauthor of the bestselling Forces for Good: The Six Practices of High-Impact Nonprofits , and numerous other reports and articles.

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Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” When compared to a non-remarketed ad I ran for my article, “ 5 Biggest Nonprofit Marketing Mistakes (And How To Avoid Them) ,” my conversions (clicks) increased by 10X.

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Ideas Donation Online Strategy 111

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Share a page, blog post, or article via social media share buttons. Download a member directory. Reach out through a contact form.

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Build Online Donor Newsletter 36

NTEN

NOVEMBER 2, 2009

note: This article is part of NTEN's Member Appreciation Month spectacular. Think of Twitter as the headline machine. This might blow people’s minds, but….you Dawn Crawford, Colorado Children's Immunization Coalition. [Ed. The most popular pieces will be featured in our newsletter. You can read all the details here. ].

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Work Colorado Twitter Headline 72

NTEN

SEPTEMBER 23, 2010

I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. If you're doing your job right, their articles will be better, even if you cut their favorite Duran Duran references. I certainly don't.

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Web NTEN Alternative Headline 70

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2005

Place your message in context to others by directly linking to an existing article, post, story, web site, resource, or whatever. Find like minds, and comment directly on their sites. Find dissenting minds, and comment directly on their sites. Make your mission clear. Ping the powers that be.

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Vermont Technorati Headline Summary 50

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes.

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Channel Sierra Leone Story Digital 247

Connection Cafe

NOVEMBER 17, 2017

In this article, I’ll define each of these measurements, review what impacts them, and share some easy math tips that are guaranteed to make you smarter than most of the people around you who might be sticking their noses into your email performance data. When analyzing your email data, be sure to keep the ask in mind. . That’s right.

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Nonprofit Tech for Good

JANUARY 10, 2022

Below is a description of what you should do when setting up your Google Ads account, but you may want to use a professional that may know additional tricks and tips that even this 4,000 word articles does not have room to cover. Writing additional pages and blog posts is often a good idea as is keeping SEM and SEO in mind as you do so.

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Get Fully Funded

AUGUST 1, 2022

It’s tempting to share several stories, but keep in mind that people have the attention of a goldfish (about 7 seconds) and they just won’t read a lot. It’s good to thank these people publicly and it also plants the seeds of ideas in the minds of others who could help in a similar way. Save the date. Good images.

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Nonprofit Tech for Good

MAY 18, 2020

In this article, we will focus on eligibility in the United States. . RSAs allow you to supply many different headlines and descriptions, which the Google algorithm will mix and match in an effort to create the highest possible click-through rate for you. The Google Grant is available for nonprofits in over 50 counties.

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NonProfit Hub

JANUARY 18, 2019

Without them, copy or headlines can become boring and predictable. Using the word “imagine” instantly paints a picture in potential supporters’ minds. Supporters will have peace of mind knowing exactly where their money is going, giving them confidence and trust in your nonprofit. Liraz Margalit, Ph.D., Difference”.

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Conversation Headline Nonprofit Children 67

NonProfit Hub

AUGUST 12, 2021

Most website visitors who come to your donation page will not do so with their wallet in hand and their mind firmly made up. Every assumption leaves a gap in the visitor’s mind. Within the headlines, paragraph text, labels, and buttons on your donation page, are you: Explaining what you do and why this donation matters?

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Donation Question Effective Test 92

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

As a content creator, one thing to keep in mind, that if you can create long-form by aggregating micro content or take the Lizzy Borden approach and chop up an existing long form content piece – either way if you create in this modular way you have both forms to publish. Flickr Image by theamarand. What is micro content anyway?

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Content Arts Headline Map 105

Whole Whale

MARCH 28, 2023

In this article, we will explain why everyone is talking about AI, what has changed over the past few years, and evaluate opportunities for nonprofits to adopt AI to improve their mission-aligned outcomes safely. Assess these tradeoffs with your organization’s mission in mind.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2013

That headline isn’t a lawyer joke. In our prep call, Daren clearly explained what to keep in mind when using social channels to engage with elected officials – and boils down to the distinction between elevating or educating about a policy issue and partisan support – the latter is not allowed by IRS guidelines.

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Social Media Media Social Policy 115

M+R

JUNE 7, 2023

What would an ideal article or broadcast segment about this project look like? What is our ideal headline? Hearing from someone who has been directly impacted by immigration law, the criminal legal system, or housing policy can help change hearts and minds more than a list of talking points ever will.

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Guide Media Language Storytelling 73

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I was happy to discover Laura Quinn's recently published and very good article on TechSoup, " A Few Web Analytics Tools." Since this screencast will only show how one tools works, Google Analytics , her article provides the larger context and summarizes the pros/cons of the complete range of tools. The WebMeterics Guru Blog.

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Connection Cafe

DECEMBER 22, 2013

Colleen Fahey’s article, How Audio Enhances Your Brand Content: Find Your Signature Sound , provides guidance for how your nonprofit can strengthen its voice. Steve Maclaughlin’s 10th episode of npVoices rallies some of the nonprofit sector’s brightest minds. Have you ever thought about it? You should.

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Story Nonprofit Social Media Content 54

NonProfit Hub

AUGUST 12, 2021

Most website visitors who come to your donation page will not do so with their wallet in hand and their mind firmly made up. Every assumption leaves a gap in the visitor’s mind. Within the headlines, paragraph text, labels, and buttons on your donation page, are you: Explaining what you do and why this donation matters?

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Donation Question Effective Test 41

Beth's Blog: How Nonprofits Can Use Social Media

JULY 1, 2005

I have some static resources there, several dynamic resources (like syndicated feeds of certain categories of my Furl archive and the main column of posts or articles. I set them up with a nice looking site, ancillary services like a traffic monitor, email-subscribe service, RSS feeds and explanation, syndicated headlines from elsewhere, etc.

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Wiki Technorati RSS Nonprofit 50

Nonprofits Source

OCTOBER 11, 2017

In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Our ideas float freely in our minds and the challenge comes when we have to organize those thoughts into ideas that others can comprehend. I know at times it may feel like a lot to juggle.

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Process Content Digital Marketing 98

Connection Cafe

APRIL 13, 2018

Here are a few tips to keep in mind while creating your next direct mail piece: Segment and create for the audience you’re trying to engage. Include headlines and plenty of white space to make it easy to read. In short, direct mail is still an effective way to reach certain audience segments. Ask for specific amounts.

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Education Fundraising Mail Offline 23

Nonprofits Source

MARCH 21, 2018

Often times this requires shifting through many useless articles in the hopes you’ll find one that will make an impact on your organization. You don’t just have to send newsletters, or witty headlines to get your message across. Leadership has one idea in mind when they invest in marketing: make money.

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Social Media Resource Marketing Media 109

Neon CRM

JULY 14, 2023

For many, the first name that would come to mind would be the Red Cross. Headline: Create a clear, compelling headline that covers the most important aspect of your message. Send them as quickly as possible, though be mindful of time when it comes to major news cycles where journalists may be busier.

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Public Build Strategy Press 52

NTEN

MAY 27, 2010

And yes: that's another article entirely.). BUILD WITH SEO IN MIND. Architecting your site with your most important keywords in mind as well as filling the site with content relevant to those keywords will be the critical driving factor in dramatically improving performance. Navigation (E.g. Alt tags for images.

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Bloomerang

SEPTEMBER 6, 2021

So always keep that in mind. And here’s some headlines of some news I found. Other examples we’re doing COVID-19, so this is one example of another article that when people weren’t able to meet face to face, they were using WhatsApp to organize and to then do specific actions, you know, like offline.

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Community Video Broadcast Phone 63