Nonprofit Tech for Good

APRIL 10, 2022

Don’t be a photo tag spammer either! It’s a good practice to occasionally tag important partners and sponsors in image tweets, but doing so often will only annoy them. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Wild Apricot

DECEMBER 9, 2009

But what metrics should you track? Tags: Non-profit technology nptech Social networking Twitter analytics social media. The importance of measuring the effects of your organization’s social media outreach is not in question. And what can you do with those numbers? Let’s look at Twitter, for example.( read more ).

Analytics 71

Analytics Twitter Social Media Social Network 71

Wild Apricot

MARCH 15, 2010

Analyze This: A Nonprofit's Guide to Event Fundraising Analytics is a truly useful free ebook for nonprofit event fundraisers, written by Jono Smith (formerly of Network for Good) for Convio and Event360 , that shows, step by step, how you can use the data collected from your fundraising events to create more successful.( read more ).

Analytics 61

Analytics Case Study Fundraising eBook 61

Wild Apricot

DECEMBER 23, 2009

Not only does it give you a host of useful metrics in one tidy package, it actively helps you understand what the numbers mean and what you can do with them.( Tags: Non-profit technology nptech Social networking Twitter analytics social media. read more ).

Metrics 61

Metrics Twitter Social Network Analytics 61

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. Tags: facebook metrics. I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

Rate 84

Rate Analytics Site Google 84

Candid

DECEMBER 12, 2022

However, it is also worth noting that in addition to their advantages, producing a nonprofit explainer video often comes with a price tag and can be a time-consuming process. Collecting metrics to determine success: Most video platforms allow you to track and analyze audience behaviors, including views, watch time, and percent completion.

Video 105

Video Support Tips Audio 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy RSS 81

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? What do you want to learn from analytics?

FAQ 58

FAQ Organization Analytics Google 58

NTEN

MAY 19, 2010

Amy Sample, Director of Web Analytics at PBS Interactive, says: "What I love about the Analysis Exchange is the learning is reciprocal. Not only is the student learning about analytics and giving back to the organization, but the organization is learning from the student as well.

Analytics 60

Analytics Web Consultant Free 60

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. But if you have the raw numbers, it's easy to combine them to calculate an overall metric.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Candid

MARCH 1, 2023

The power of data for creating social change Data and analytics have long been used to improve the quality of products and services, optimize efficiency in production and distribution, and fundamentally shape business models. However, this power extends far beyond the walls of corporations. And a lot comes down to the systems.

Demographics 98

Demographics Build Social Green 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. We'll examine what can and can't be quantified as well as various metrics and analytics tools. An understanding of the right metrics to use and how/when to incorporate qualitative information 3. Tags: 09ntc listening. Takeaways: 1.

Metrics 50

Metrics Map Social Media Strategy 50

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. Reports like this are great for organizations to determine if their increases in different web metrics are comparable or better/worse than others'. Tags: Influence Performance Measurement Tips & Trends.

Metrics 53

Metrics Measure Web Convio 53

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Whole Whale

SEPTEMBER 3, 2021

Some things to keep an eye out for: Day of the week with best and worst open rates Time of day with best and worst open rates Trends in subject line copy (action-oriented words, emojis, merge tags) Preview test copy. UTM tags don’t rely on either. If you’ve never tried emojis in your subject line, now is your moment. Use your UTMs.

email 104

email Marketing Test Mail 104

Candid

APRIL 13, 2021

If you’re employing this strategy, you’ll want to pay close attention to the analytics data that Google Ads provides. In addition, employing other analytics tools such as Google Analytics or Google Tag Manager gives you a full suite of information with which to hone your campaigns over time.

Grant 98

Grant Google Problem Analytics 98

Media Cause

MAY 31, 2023

But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The metrics provided by third-party paid media platforms were always shaky at best and are becoming increasingly untrustworthy as digital privacy changes take hold.

Marketing 52

Marketing Plugin Track Policy 52

Qgiv

JULY 21, 2022

Your header should also include a short tag line. If you don’t have a tag line already established, think about how you would explain your nonprofit’s core mission in a short, catchy phrase. Use LinkedIn Analytics. Add your website to your page and fill out your company information, such as your address and company size.

Linkedin 52

Linkedin Social Media Practice Media 52

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Google Analytics has proven particularly helpful for content-based sites and commerce sites. Which metrics will help you achieve it? Average time on site.

Analytics 54

Analytics Google Websites Metrics 54

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

ROI 135

ROI Case Study Metrics Student 135

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Full-scale, extensive rebranding projects can carry expensive price tags. Consider creating a detailed timeline for rebranding.

Nonprofit 119

Nonprofit Audience Library Research 119

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. Tags: ROI. This week's theme is social media ROI.

ROI 78

ROI Social Media Metrics Conference 78

Media Cause

FEBRUARY 12, 2024

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. Analyzing metrics on platforms like Instagram and TikTok can help fine-tune your strategies.

Search 59

Search Alternative Social Social Media 59

Amy Sample Ward

DECEMBER 2, 2009

" Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik – "Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.

Web 114

Web Bookmarking Metrics Analytics 114

Qgiv

AUGUST 21, 2023

One way to engage with your donors on social media for GivingTuesday is to create a hashtag challenge for people to participate and tag you in. Because of the increase in donations, GivingTuesday is a great opportunity for your organization to boost your acquisition metrics.

Template 98

Template Retention Stream Social Media 98

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

Drupal 150

Drupal Comment Report Open Source 150

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain. There are some new third party analytic tools.

Social Media 113

Social Media Measure Action Media 113

NTEN

MAY 17, 2011

Here's a step-by-step guide on how we calculated that with the help of Google Analytics. We've already written a step-by-step guide on how to use Google's URL builder , but it's pretty easy: The key is to remain consistent so you can find the data in Google Analytics. The Hyperlink. Let's use Facebook as the example.

ROI 91

ROI Linkedin Online Analytics 91

Forum One

JULY 13, 2021

One of the most common implications of Apple’s change is a reduction in Google Analytics’ ability to report on new and returning visitors. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies. Decreased ROI on ad spending.

Impact 46

Impact Organization Track Analytics 46

Robert Weiner

AUGUST 17, 2009

Target Analytics' Index of National Fundraising Performance for the first quarter of 2009 had nothing but bad news. All key metrics declined for the index as a whole for the first quarter of 2009 as compared to the first quarter of 2008. Tags: Fundraising Nonprofit Management TechSoup. He says: read more.

Retention 100

Retention Metrics News Analytics 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own. tags: blogging nptech ). World Resources Institute - two of the most savvy and smart nonprofit social media practitioners who are also metrics geeks.  tags: microblog analytics ).

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The other two included my tagging and widgets screencasts). The research has been going slowly -- partly because web analytics is a very complex and geeky topic.

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Screencast Analytics Measure Web 50

Nonprofits Source

JANUARY 26, 2023

Plus, applying for the program means you’ll receive access to free analytics tools like Google Analytics and Google Tag manager to track ad performance. Install Google Analytics The Google Ad Grant requirements state that you need to have a way to report on results, such as through valid conversion tracking.

Application 52

Application Grant Google Guide 52

NetWits

NOVEMBER 11, 2010

Lacking Analytics. Second , use the tool correctly so you can both capture the metrics you need and use the data to make educated decisions about what to do next. Third , get into the habit of reviewing the metrics. The take away is simple here – always have a call to action. Am I thinking about email and emarketing correctly?

email 212

email Profit Registration Review 212

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

Godin used (as Tom Watson said it), " the Ashton Kutcher Metric of Social Change - not yet proven, only a theory!" I am assuming Tom was talking about the number of followers on Twitter as a measure of impact. Take for example, " Using Metrics to Harvest Insights About Your Social Media Strategy.". Tags: twitter.

Twitter 95

Twitter Metrics Kiva Charity 95