M+R

DECEMBER 9, 2022

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a.

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Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

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Whole Whale

JULY 15, 2020

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

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Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

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Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Customer lifecycle-framed reporting.

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The MatrixFiles

MARCH 25, 2024

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Are you tracking abandons in Google Analytics? But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships.

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Association Analytics

JUNE 21, 2023

With a modern ecosystem, your association can start by separating out analytical data from transactional data. You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. Want to diver deeper into these data challenges?

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Byte Technology

JANUARY 5, 2017

By using the absolute go-to tool for digesting feedback: Google Analytics. Therefore, to join the ranks of successful website owners you need to get up and running with Google Analytics. First you’ll need to create a Google Analytics account by visiting the signup page. Now it’s time to install Google Analytics on your site.

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Association Analytics

JULY 27, 2021

Start by tagging and classifying content across your association’s digital assets. This will only work if taxonomy and tags are uniform. Target and personalize : With tags and taxonomy in place, you can start to target and personalize messaging to your members, who should engage more with your higher quality, more relevant content.

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Nonprofit Tech for Good

JUNE 29, 2022

Best practices for tweeting, retweeting, mentioning, replying, and tagging on Twitter. An exploration of Twitter tools, such as Ads, Analytics, Blue, and Communities. << What type of content performs best on Twitter and how often nonprofits should tweet.

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Linkedin Twitter Practice FAQ 204

.orgSource

JULY 25, 2023

Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), Supercharge SWOT Analytics “There are so many marketing tasks where AI can take up the drudgery and open space for more creative pursuits. and meta descriptions (Html summaries of page contents.)

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Nonprofit Tech for Good

AUGUST 9, 2021

Tagging corporate sponsors and partners. Since the LinkedIn community is a social network built for business and nonprofit professionals, it is absolutely a best practice to tag and thank your corporate sponsors and partners. For example, this post by the Houston Food Bank tags and shows appreciation for their sponsor , CVS Health.

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Nonprofit Tech for Good

APRIL 10, 2022

Don’t be a photo tag spammer either! It’s a good practice to occasionally tag important partners and sponsors in image tweets, but doing so often will only annoy them. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity.

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Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. 3 Once the tag is added, you can double check your settings within GA4 by going to the Admin section and pressing on Data Streams.

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The MatrixFiles

DECEMBER 15, 2022

Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. Speaking of Analytics…. Upgrade to Google Analytics 4 If you haven’t upgraded to Google Analytics 4 (GA4) , you need to upgrade as soon as possible!

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Wild Apricot

MAY 22, 2009

Widgets Social networking Facebook Twitter analytics social media YouTube LinkedIn. Tags: Non-profit technology nptech Web 2.0 But what if you could track stats for all your major networks - free - from your desktop or home page, without giving out your passwords? SociafyQ is designed to do just that.( read more ).

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Wild Apricot

MARCH 15, 2010

Analyze This: A Nonprofit's Guide to Event Fundraising Analytics is a truly useful free ebook for nonprofit event fundraisers, written by Jono Smith (formerly of Network for Good) for Convio and Event360 , that shows, step by step, how you can use the data collected from your fundraising events to create more successful.( read more ).

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Wild Apricot

DECEMBER 9, 2009

Tags: Non-profit technology nptech Social networking Twitter analytics social media. The importance of measuring the effects of your organization’s social media outreach is not in question. But what metrics should you track? And what can you do with those numbers? Let’s look at Twitter, for example.( read more ).

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Whole Whale

JUNE 21, 2023

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. Connects the data in Google Analytics network reports with third-party databases of company information. This is fine for identifying macro trends and user flows.

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Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

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Wild Apricot

JANUARY 4, 2010

No time, no budget, and no skilled resources available for your nonprofit to dive into web analytics and make sense of what the numbers mean for your goals and objectives? collaboration websites training analytics. Tags: Non-profit technology General non-profit interest nptech Web 2.0 read more ).

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Wild Apricot

DECEMBER 17, 2009

GraphEdge is a tiny company with a new social analytics tool that's primarily designed for organizational use, rather than individuals, and nonprofits may want to grab a free trial while it’s still available. Tags: Non-profit technology nptech Social networking Twitter analytics social media. Here's why.( read more ).

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Zen and the Art of Nonprofit Technology

SEPTEMBER 18, 2006

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Google Analytics vs Site Meter September 18, 2006 Yes, I promise, the post on tagging and folksonomies is coming. vs Web 2.0 – I wanted to talk about Google Analytics. Is that the case?

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NTEN

SEPTEMBER 14, 2010

Okay, you probably already know that's not true, but we recently wrapped up our first webinar in the Web Analytics Extravanganza with Eric Peterson, Founder and Senior Partner at Web Analytics Demystified and Co-Founder. Definitely do check out this great resource to get Analytics assistance). It only seems like magic.

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Nonprofit Tech for Good

MAY 13, 2022

They simply refer to tags that can be added to any URL. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. You can also find UTM data in Google Analytics. The UTM starter kit: how to get going the right way.

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Whole Whale

FEBRUARY 9, 2024

Below you can see how this shows up in our annual traffic in Google Analytics: 3. Use A Proper CMS With Tags CMS stands for content management system. Also, it makes it easy to add tags, which help organize your content so Google can index it better. Take the Course 5. Good examples are WordPress and Drupal.

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.orgSource

MARCH 20, 2023

The team is using the new analytics software to plan more effective outreach initiatives. Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Your CMS, LMS, and AMS are chatting happily together. Is there more to accomplish?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

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NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. Tags: Data how-to Newsletter NPTech NTEN Web Sites Communications.

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Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? What do you want to learn from analytics?

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FAQ Organization Analytics Google 58

NTEN

MAY 19, 2010

Amy Sample, Director of Web Analytics at PBS Interactive, says: "What I love about the Analysis Exchange is the learning is reciprocal. Not only is the student learning about analytics and giving back to the organization, but the organization is learning from the student as well.

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NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. Find the Data in Google Analytics . On this screen, I've filtered for any campaign tagged "drupal" -- from a message about a series we ran on the Drupal CMS: . Brett Meyer, NTEN. note: Actually, they have.]. Let's resort again.

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NTEN

MARCH 16, 2010

Session: Data Data Everywhere: Drowning in a sea of Analytics. Analytics integration and interpretation. Many nonprofits consider analytics an afterthought, and when they do have data, they get bogged down in visits, pageviews, and other minutiae. We're asking them all to share their answers to five very important questions.

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Analytics Data Question Atlanta 70

TechImpact

JUNE 16, 2014

Sure, Facebook offers a robust set of built in analytic tools that visualize a bevy of stats, but with all these stats available to you, it can be difficult to identify what’s important and what isn’t. But did you know Facebook offers you post level data, and page level data? Can you, or anyone in your nonprofit identify what that means?

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Connection Cafe

SEPTEMBER 2, 2015

While these are all important, there is another benefit of the cloud that excites me even more—analytics. Cloud analytics offer unrivaled opportunities to pinpoint the most effective ways to accelerate the mission of your specific organization and enable the highest quality solutions. Smart Software. And these are only the beginning!

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