Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

University 59

University Analytics Google Grant 59

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

Association Analytics

MAY 20, 2024

With some creativity, collaboration, and an out-of-the-box mindset, your association can thrive in an ever-changing environment while providing value to members and industry partners alike. This involves identifying different audience segments and understanding any overlaps.

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Associations Poll Industry Stream 169

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Demographics. Previous engagement.

Game 52

Game Marketing Change Tips 52

Association Analytics

JULY 20, 2021

Data scientists, data engineers, business analysts and implementation managers are just some of the roles an outsourced analytics provider employs. The costs of acquiring this expertise (either full-time or consultants) quickly adds up when associations try to tackle an analytics software solution in-house. We’d love to chat with you!

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Software Build Analytics Associations 321

The Modern Nonprofit

AUGUST 15, 2023

Estimated Reading Time: 3 minutes Celebrating National Nonprofit Day: Honoring Leaders of Change August 17th isn’t just another day on the calendar; it’s National Nonprofit Day, a day to honor and recognize the monumental contributions of nonprofit organizations across the nation. Real-time Analytics and Reporting: Knowledge is power.

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Celebrate National Change Nonprofit 52

.orgSource

APRIL 1, 2024

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone. Promote data sharing across the organization, and reward people for effectively using new analytic tools.

Trend 221

Trend Influence Taxonomy Associations 221

Nonprofit Tech for Good

APRIL 2, 2023

6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics? Predictive analytics is one of the most powerful machine learning systems and artificial intelligence tools available to the nonprofit sector.

Tools 360

Tools Fundraising Analytics Analysis 360

Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

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Demographics Profile Audience Social Media 100

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Predictive Analytics to focus your marketing. Our data analytics platform, Acumen, is helping tons of associations with their event registration data.

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Associations Data Registration Analytics 318

.orgSource

APRIL 29, 2024

The AI landscape is changing so rapidly that what is significant today might be irrelevant in six months. The Bottom-Line Given that challenge, we focused on basic concepts rather than the more swiftly changing tactics. The world is on the threshold of significant change. Moment” means exactly that.

Learning 221

Learning Brain Associations Training 221

Association Analytics

MARCH 1, 2023

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

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Associations Product Virtual Survey 320

.orgSource

SEPTEMBER 19, 2023

Back in 2017, we could see that business was changing. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. Kimberly Pendo AI is rapidly changing the world, and the non-profit sector is no exception. Kevin is.orgCommunity’s Co-Founder.

Sponsor 221

Sponsor Associations North America Law 221

.orgSource

DECEMBER 26, 2023

Changing member demographics adds to the complexity.” Smart analytics can show us both what members want in the moment and predict what they will need in the future. Smart analytics can show us what members want in the moment and what they will need in the future. I don’t underestimate the value of staff.

Associations 221

Associations Skills Culture Environment 221

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

Storytelling 80

Storytelling Digital Integration Blended 80

.orgSource

JANUARY 2, 2024

Automation, analytics, and all the other digital timesavers should be making their lives easier, right? Learn to Reinvent By definition, transformation means a dramatic change. And the key to managing people through change is emotional intelligence.” You thought your team would be excited, or at least pleased.

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Team Technology Help Digital 221

Candid

JANUARY 24, 2024

As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. The top-level analytics The first thing I do is look at the big picture. There’s a stable audience, but historically they didn’t engage much.

Social Media 52

Social Media Data Strategy Media 52

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? The only constant is change,” saith Heraclitus. Change, for nonprofits, can be both internal and external—from a shift in mission to a change in political or economic winds. Organizations are always changing.

Online 240

Online Hunger Metrics Drupal 240

Association Analytics

JULY 27, 2021

The need for data visualization in the association industry was a key driver for the creation of our Acumen data analytics platform. By evaluating the performance of your content, you should be able make changes and decisions with confidence. Keep your audience in mind as you create content. Yes, an analytics company said that!

Taxonomy 169

Taxonomy Content Data Strategy 169

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

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Audience Design Help Structure 46

M+R

APRIL 24, 2024

The social media landscape is changing quickly. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. Email accounted for 16% of all online fundraising — but while audiences grew, individual email metrics declined across the board. Play along while we explore the key findings today at 1:00 ET.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Association Analytics

SEPTEMBER 8, 2022

And members’ behaviors changed. New Audiences. S ee how NCARB was able to leverage their analytical insights by launching a new publication for their industry. The post Use Data for New Revenue Opportunities appeared first on Association Analytics. The pandemic proved to be a financial challenge for associations.

Data 169

Data Associations Product Stream 169

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like? This is your road map.

Social Media 98

Social Media Data Strategy Media 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience. By doing so, they will understand the few data points and the tools needed to collect that data to figure out if they have been successful! Then check out Simply Measured.

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Analytics Tools Social New York City 106

Association Analytics

JANUARY 8, 2024

As 2024 kicks off and the world of data and AI continues to rapidly evolve, associations need to adapt to meet the ever-changing needs of members and stakeholders. While these changes may feel overwhelming, there are easy things you can do with your current staff and set of resources that will help position your association to thrive in 2024.

Impact 169

Impact Strategy Associations Data 169

Candid

JANUARY 30, 2023

Before you commit to a complete overhaul of your nonprofit’s branding , make sure you understand what a rebrand entails: Your audience’s perception of your nonprofit will change. Your audience’s perception of your nonprofit will change. The scope of your nonprofit’s rebrand will depend on your goals.

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Nonprofit Audience Library Research 119

Nonprofit Tech for Good

AUGUST 9, 2021

That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. 3) Monitor your LinkedIn Analytics. and the best way to learn is to spend an hour or so a month studying your analytics.

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Linkedin Practice Social Media Sponsor 361

Nonprofit Tech for Good

APRIL 10, 2022

Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. CircuitEditor regularly hosts Twitter Chats on the subjects of social change and philanthropy in Africa. 8) Get to know your Twitter Analytics Dashboard. Like mentions and replies.

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Twitter Practice Social Media Nonprofit 349

sgEngage

AUGUST 23, 2023

Follow these steps to map user journeys: Create audience personas. Dive into your constituent data to understand your audience’s demographics. Assess website analytics. This lets you know which pages visitors are interested in and which page elements are engaging the most audience members.

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Websites Organization Tips Map 79

EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. Besides their impactful graphics, they provide clear and concise information about the year’s progress alongside compelling copy and analytics. They’re a powerful tool for communicating your impact, but what makes an annual report effective?

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Report Organization PDF Tanzania 180

M+R

JUNE 22, 2023

Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience. Once you’ve uploaded Scout Quest audiences into your ad platform, the next step is also very straightforward: Use those audiences to create your own lookalikes based on your super users and test them against other targeting options.

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Los Angeles Audience Google Channel 101

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. This includes: Email databases Website analytics CRM systems Online giving platforms. Segment your audience on social media.

Personal 101

Personal Test Demographics Analytics 101

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. Be open to making changes to your branding as needed.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

sgEngage

MARCH 19, 2024

By creating a culture that leaves room for innovation, you will be able to improve how your nonprofit operates and makes decisions, benefitting both your internal and external audiences. If you are looking to launch a lean and agile innovation culture, you must change your mindset to overcome inertia.

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Culture Create eBook Attitude 82

Whole Whale

FEBRUARY 9, 2024

Before we get to tips, it is important to note that the biggest change to search is here with Search Generated Experience (SGE). The keyword planner makes it easy to find places which your audience is likely to visit and suggests new ways to connect with them using all of the targeting options available on the Google Display Network.

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Strategy Tips Google Search 98