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Preparing for Facebook Audience Targeting Changes

Media Cause

More changes are coming to Facebook. . While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. Get In Market Now. Rely on Broader Targeting.

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How Audience Research Is Keeping Up with a Changing World

Forum One

As our users’ lives have dramatically changed, our approach to understanding them must also change. Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? It Is A Win/Win!

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. While societal change or financial instability may make folks more cautious about where they’re investing their money, it isn’t making them less human.

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The AI Fix-It Fantasy: What Won’t Change in Your Nonprofit

John Kenyon

– Communication Quirks: Sure, AI can schedule your social media posts and even draft some snazzy emails, but it won’t magically make your message resonate with your audience. So, keep nurturing those relationships and inspiring change, one person at a time. – Governance Glitches: Board meetings with robots?

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

” It’s a normal, manageable change—but still one we need to be ready for. As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. What exactly is changing? The post What iOS 17 Tracking Changes mean for Digital Fundraising first appeared on M+R.

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Fundamentals of Audience Growth in the Nonprofit Sector

NonProfit Hub

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?