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Ready or Not, Google Analytics 4 Is About to Change Your Nonprofit’s World

NonProfit PRO

On July 1, Google will be retiring its Universal Analytics to make way for Google Analytics 4. If you are tech savvy, this is good news. If not, this could be a time-consuming headache that burns through time and money. Here are some ways to manage the shift.

Analytics 274
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Boost Your Career by Leveling Up Your Analytics Skills

Association Analytics

In today’s data-driven world, having knowledge of analytics and data is a must. The more data and analytics skills you have, the more valuable you are to any organization and the more successful you’ll be in advancing your career. Not one of them said with data or analytics.

Analytics 321
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.

Analytics 169
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

By harnessing the power of learning analytics, decision-makers can gain valuable insights into learner behavior, course effectiveness, and overall program success. Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience.

Analytics 169
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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data. Google Analytics 4 (GA4) presents some exciting new opportunities. It’s official. What is a GA4 event?

Track 253
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Don't Let Association Data Myths Hold Back Your Analytics

Association Analytics

The three most common myths that hold associations back from getting started on their analytics journey are data cleanliness, data governance and data strategy. A less-evolved data governance model will not necessarily prevent you from using analytics in a constructive way. Ready to start your data analytics journey?

Analytics 260
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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! If you’re not sure how to change this setting, you can follow the simple instructions here. We’ll wait.