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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Finding the right mix of these elements is often done via a practice known as A/B testing. Approximately 600,000 of the roughly 1.6

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4 Easy ways to recruit for your virtual lobby day

EveryAction

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Looking for more ways your technology can boost your advocacy program?

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Which Customer Relationship Management (CRM) Software is Best for Your Nonprofit?

Nonprofit Tech for Good

You can also quantify individual and team performance, manage donor portfolios, and view touchpoints with ease. . In addition to event management, Neon offers campaign tracking and social fundraising as well. They tout a moves management module that creates ease and efficiency for any major gifts officer. 5) Neon :: neoncrm.com.

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Behold! The fundraising power of a little cultivation!

M+R

Does our theory that robust email advocacy largely takes care of cultivation no longer hold as much water as we once thought? Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. Okay, back to the results… ???

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

His work is focused on nonprofits, advocacy, and public affairs. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 1) Set up a conversion event and create a campaign.

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Thursday Thoughts | Best Practices for Sustainer Program Communications

EveryAction

The growing interest from donors and nonprofits alike in sustainer programs is an opportunity to test and do something different. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Use your technology to your advantage, even if it is a simple A/B test.

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Hiring A Google Grants Manager: A Guide & 9 Agencies

Nonprofits Source

Best of all, there are professional Google Grants managers out there to help you navigate the program and make the most compelling ads possible. In turn, professional account management can empower you to make the most of your marketing budget. How do I manage Google Grants? Do Google Ad Grants work?

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