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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Google Analytics 4 (GA4 | code: gtag.js) is the Malcolm to Google’s Macbeth played by Universal Google Analytics (UA | code: gtag.js/analytics.js). Why are engaged sessions in GA different than the UA bounce rate was?

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Reimagining Graduate Student Recruitment: 4 Tips to Get Started

sgEngage

Accordingly, many college and university graduate programs have grown significantly over the last few decades. In fact, from 2011 to 2021, the rate of growth of earned master’s and doctoral degrees outpaced bachelor’s and professional programs. Get together: Communicate across your college or university.

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How funders can bolster direct voter engagement  

Candid

In the 2021 New York City municipal elections, low-propensity voters who were engaged by nonprofits providing support and services in their communities and therefore seen as trusted messengers turned out at double the rate of those who were not. GoVoteNYC is a funder collaborative housed at the New York Community Trust.

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4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. She has worked with Candid, Cornell University, the United Nations, and Vital Voices Global Partnerships, among others. Recent data indicates that there are in excess of 1.5

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Nonprofits can become more resilient by spending more on fundraising and admin ? new research

Pamela Grow

Brittany Murray/MediaNews Group/Long Beach Press-Telegram via Getty Images Telesilla Kotsi , The Ohio State University and Alfonso J. Pedraza Martinez , University of Notre Dame Most food banks, homeless shelters and other social services nonprofits constantly face hard decisions about how to use their limited funds.

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! UA used “cookie-based” tracking that allowed the platform to record web activity on the site during a user’s session on the site.