Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

According to Lee Odom , influencer marketing is one of those trends. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. Not all influencers are the same.

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Influence Social Media Marketing Strategy 115

Donorbox

OCTOBER 13, 2021

Political Action Committees (PACs) can be formed by individuals, companies, nonprofits, or other labor or trade groups. These committees allow smaller groups to influence politics in ways unavailable otherwise. The post The ABCs of PAC Fundraising: A Guide for Political Action Committees appeared first on Nonprofit Blog.

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Action Guide Fundraising Influence 52

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

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Action Report Practice Fundraising 74

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. About a quarter of nonprofits had active peer to peer mobile messaging programs in 2023, driving event attendance, recruiting volunteers, and generating donations and advocacy actions.

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Benchmark Studies Ireland Metrics 69

EveryAction

JULY 12, 2023

Do we have the volunteer power we need in those districts to influence our targets? Here are five activities you can put into action between now and the end of the year to ensure your list is ready to go as soon as the 2024 sessions convene. Who will be the key targets in those states?

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EveryAction

MAY 11, 2017

Organizations have enormous untapped potential in the form of their supporters’ social networks and influence. Online Actions now allows you to track referrers who share your forms, both if they click the share asks, and also if those shares generate any new submissions.

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Track Influence Share Support 100

Whole Whale

APRIL 5, 2024

TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. They can analyze the ad copy, visuals, calls-to-action, and other elements to identify best practices and adapt them to their own context. May not allow visibility into US ads.

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Library Influence Demographics Nonprofit 104

NonProfit Hub

JUNE 20, 2019

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. Research suggests that up to 87 percent of shoppers nowadays were inspired by an influencer to make a purchase—and experts believe the influencer industry could be a $10 billion business by 2020.

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Influence Marketing Nonprofit Script 66

NonProfit Hub

AUGUST 26, 2016

In his 1984 bestseller, Influence: The Psychology of Persuasion , he sums up his findings on the topic in six principles: reciprocation, social proof, commitment and consistency, liking, authority, and scarcity. Dr. Cialdini explains that it’s the influence someone’s peers have on them. How can any of this help you? Let me explain.

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NonProfit PRO

AUGUST 30, 2021

During this informative webinar attendees will learn the impacts of COVID-19 on the nonprofit sector, the trends influencing nonprofits’ growth plans, the actions and investments nonprofit organizations are taking to expand services, and critical factors determining insurance requirements and provider preference.

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Trend Industry Challenge Influence 130

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. By meeting supporters in the moment, you have a better chance at driving them to action.

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Advocacy Generation Strategy Awareness 199

Byte Technology

APRIL 16, 2021

Website conversion occurs when a person completes a predetermined and desired action on your website. Some of these actions include sharing a blog post to social media platforms, or buying a product. Your conversion rate is the percentage of people who have completed your desired action. Examples of Website Conversion.

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Rate Conversation Websites Metrics 246

Eric Jacobsen Blog

FEBRUARY 2, 2024

“No matter your title, or how advanced you already consider yourself to be as an inclusive leader, I believe this book will help you evolve and motivate you to take action,” says Jennifer Brown about her book, How To be An Inclusive Leader: Your Role In Creating Cultures Of Belonging Where Everyone Can Thrive.

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Pledge Instruction Instructional Leadership 90

EveryAction

JANUARY 11, 2023

The results will help you gain a better understanding of how much grassroots muscle you have in each district and uncover action takers who might be ready to take that next step up your volunteer engagement ladder. Report #1: took one to three actions in the past six months. Report #2: took four or more actions in the past six months.

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Advocacy Volunteer Analysis Action 198

Amy Sample Ward

OCTOBER 15, 2009

Today is Blog Action Day and this year’s theme is Climate Change. What’s Blog Action Day? Blog Action Day is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking discussion around an issue of global importance. Learn more.

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Action Change Create Environment 100

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. What factors influence first time attendees? Let’s take a look at how event data can be put into action. This is a valuable group.

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Amy Sample Ward

MARCH 9, 2010

. —– A new report from the team at Forrester came out last week: Tapping The Entire Online Peer Influence Pyramid. The evaluation and recognition of peer influence, something that is not only prevalent but inherent in social media, is something that help empower and sustain your communities AND increase your staff capacity.

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Influence Giving Broadcast Empowerment 114

Blue Avocado

JUNE 5, 2023

From the newly built homes in our neighborhoods to the quality of our tap water, the influence of politics is ever-present. This is the call to action embraced by the author, to stand up and leverage our platform for change. The post Join the Movement: Activating Nonprofits for Lasting Change appeared first on Blue Avocado.

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Activities Active Activism Change 81

Nonprofit Tech for Good

JULY 1, 2020

Social media is powerful because it leverages social influence – people trust information from those within their networks. Broadcasting supporters’ actions to their social network matters because of the human desire to belong and to present our best selves to people we care about.

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Media Cause

OCTOBER 7, 2021

Social media is one of the most powerful tools for activating people to take action. The best time to drive action is when an issue is in the news or trending on Twitter. Tag the campaign target—and influencers, journalists, and partner orgs. A critical piece of advocacy is reaching the target you are trying to influence.

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Social Media Advocacy Campaign Create 102

Nonprofits Source

APRIL 3, 2024

Collaborate with Influencers in Your Niche With the rise of social media, popular creators (or “ influencers ”) have, in some cases, become bona fide celebrities — and with their stardom comes a valuable marketing opportunity for your organization. Collaborate creatively.

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Organization Online Influence Metrics 52

Association Analytics

APRIL 8, 2021

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. They are the secret sauce that help you understand likely outcomes before they happen and empower you to influence those outcomes in real time. These metrics are called leading indicators.

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Goal Data Articulate Analysis 192

Nonprofit Tech for Good

FEBRUARY 17, 2022

Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Team up with local tv, radio, and print media partners, popular blogs, and social media influencers that reach and represent your target audiences.

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Tips Fundraising Management Cancer 345

NonProfit Hub

JUNE 23, 2017

Welcome to the world of social media influencers. A social media influencer is essentially someone with a large following on social media platforms who has the ability to influence their followers. With these, the influencer is able to post on social media and rely on their followers to take action. .

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Social Media Influence Media Help 40

EveryAction

MAY 30, 2023

Email isn’t just a great tool for sending out your RSVP form and managing other administrative processes for your event, it’s also an effective method of educating and engaging your base so when the day comes, they’re enthusiastic and prepared to take action. Email is also a great way to engage anyone who can’t make it to your lobby day.

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Virtual Advocacy Channel Mobile 163

sgEngage

NOVEMBER 30, 2022

Reference thought leaders and influencers. Rising action and climax: This is where you’ll explain how your nonprofit has worked to solve the problem at hand. Reference thought leaders and influencers. You can add educational value to the conversation and set your organization apart with the help of nonprofit influencers.

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Storytelling Support Influence Voice 85

Nonprofit Tech for Good

JUNE 3, 2019

GivingTuesday leverages social media and a broad network of nonprofits, schools, businesses, and individuals to ignite a movement and global call to action to give. Last year alone, online giving on GivingTuesday surpassed $400 Million in the United States.

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sgEngage

OCTOBER 28, 2021

Earlier this year, JUST Capital released its Corporate Racial Equity Tracker , a comprehensive resource detailing disclosures from America’s 100 largest employers on their commitments and actions around cultivating diversity, equity, and inclusion (DEI) within their workplaces and communities.

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Data America Policy Companies 90

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. This will help you build credibility and inspire potential supporters to take action. However, running a successful animal-related nonprofit goes beyond compassion alone.

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Marketing Tips Influence Nonprofit 52

Care2

DECEMBER 21, 2010

As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results. Advocacy - People taking action both online and offline. Nope, it’s not possible.

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Influence Impact Offline Advocacy 78

Achieve

MARCH 16, 2017

While people may be interested in or care about issues, the vast majority of people still sit on the sidelines when it comes to taking action on their behalf. And once they’ve taken some action, how do you influence them to support your cause financially? Recognize their actions. Start small.

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Causes Action People Issue 52

Connection Cafe

MARCH 10, 2017

government to take action against climate change. The United Nations holds a climate change conference every year, and countries come together to negotiate and agree on multiple plans of action to slow, react to, and combat climate change. Identify your social media influencers: WWF used Attentive.ly First, some background.

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Influence Activities Active Activism 43

Bloomerang

JUNE 22, 2023

Influence: Building relationships and partnerships A successful nonprofit board understands the power of influence. Board members should dedicate 18 hours to convince foundations, government officials, legislators, business leaders, and community influencers that their organization is a wise investment.

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Difference Influence Demonstration Nonprofit 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2010

Actionable listening on social media channels means transforming a “river of noise&# into insights that are actionable. Earlier this week, I was facilitated a peer learning conversation about ways to make listening actionable, particularly on Twitter. Note their influence scores. See who scores higher and ask why.

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Action San Francisco Learning Twitter 103

M+R

JULY 6, 2023

We know from our media advocacy campaigns that Twitter offered a public gathering place for journalists, thought leaders, and influencers to exchange ideas and comment on the news cycle. Post what you’d normally share on Twitter: A witty quip, a photo or video from an action, a link to your op-ed, or a meme about being the first to the party.

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Twitter Org Meme Alternative 102

Candid

JULY 28, 2022

In a world where we’re always quick to “get down to business,” I appreciated the space to reflect on my own cultures and values and how they have influenced my professional journey. Land acknowledgements are important, but they also need to be accompanied by action and commitment.

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Reflection Philanthropy Participatory Culture 111

NonProfit Hub

JUNE 29, 2017

“Sticking to the basics, getting those calls to action right and having clean data, those are the important things. We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. You have VIP’s, media and everyday influencers.

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Influence Podcast Campaign Social Media 34