M+R
APRIL 24, 2024
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. About half of M+R Benchmarks participants reported working with social media influencers in 2023.
M+R
JUNE 5, 2023
Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. Looking for benchmarks?
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Whole Whale
APRIL 5, 2024
TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. They can analyze the ad copy, visuals, calls-to-action, and other elements to identify best practices and adapt them to their own context. May not allow visibility into US ads.
Bloomerang
AUGUST 21, 2023
This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.
EveryAction
JANUARY 11, 2023
The results will help you gain a better understanding of how much grassroots muscle you have in each district and uncover action takers who might be ready to take that next step up your volunteer engagement ladder. Report #1: took one to three actions in the past six months. Report #2: took four or more actions in the past six months.
EveryAction
MAY 30, 2023
Email isn’t just a great tool for sending out your RSVP form and managing other administrative processes for your event, it’s also an effective method of educating and engaging your base so when the day comes, they’re enthusiastic and prepared to take action. Email is also a great way to engage anyone who can’t make it to your lobby day.
M+R
AUGUST 23, 2023
Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022. How nonprofit organizations choose to utilize trends can bring awareness to their organization, aid in calls to action, and even fundraising (we’ll save that for another day).
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