Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Finally, come prepared with the resources your committee members might need to spring into action. Create a Volunteer Committee.

Tips 338

Tips Fundraising Management Cancer 338

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers.

Organization 52

Organization Online Influence Metrics 52

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email is also a great way to engage anyone who can’t make it to your lobby day.

Virtual 163

Virtual Advocacy Channel Mobile 163

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. By meeting supporters in the moment, you have a better chance at driving them to action.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. Clear calls-to-action (CTAs).

Audience 82

Audience Tips Fundraising Social Media 82

M+R

JULY 6, 2023

Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Here’s what we like about Threads: Easy, captive audience. If you have an Instagram presence, you can quickly build your Threads audience based on your IG following. Threads has a built-in audience and simple integration with Instagram.

Twitter 101

Twitter Org Meme Alternative 101

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. What factors influence first time attendees? Let’s take a look at how event data can be put into action. This is a valuable group.

Associations 318

Associations Data Registration Analytics 318

sgEngage

NOVEMBER 30, 2022

No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. Reference thought leaders and influencers. Always remind your audience that meaningful change can only happen with their assistance. Reference thought leaders and influencers.

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Storytelling Support Influence Voice 88

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Don’t just tell your audience what you do—show them the impact of your work. Tell the story of those impacted by your organization.

Marketing 52

Marketing Tips Influence Nonprofit 52

Media Cause

OCTOBER 7, 2021

Social media is one of the most powerful tools for activating people to take action. The best time to drive action is when an issue is in the news or trending on Twitter. Tag the campaign target—and influencers, journalists, and partner orgs. A critical piece of advocacy is reaching the target you are trying to influence.

Social Media 102

Social Media Advocacy Campaign Create 102

Amy Sample Ward

OCTOBER 15, 2009

Today is Blog Action Day and this year’s theme is Climate Change. What’s Blog Action Day? Blog Action Day is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking discussion around an issue of global importance.

Action 100

Action Change Create Environment 100

Nonprofit Tech for Good

MAY 13, 2022

You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. How each traffic source is influencing sign ups for your peer-to-peer campaign. Investigate how well your audiences perform. Are your conversion rates different for different audiences? Parameters in action.

Donor 292

Donor Track Campaign Facebook 292

ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Of course, not everyone on this planet is your audience. Know Your Goals. Choose the Story Type. Create Visuals.

Storytelling 45

Storytelling Audience Channel Story 45

Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. Social media is powerful because it leverages social influence – people trust information from those within their networks. To leverage the influence of social norms, nonprofits can use social media to show the types of volunteer activities they value.

Social Media 327

Social Media Support Media Social 327

.orgSource

NOVEMBER 7, 2023

Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. Both participants must be aware of context, or unspoken emotional dynamics and backstory, that might influence the outcome.” became part of our call to action.” The shared challenge bonded a lot of folks.

Virtual 251

Virtual Lesson Experiment Learning 251

Association Analytics

AUGUST 15, 2022

Who are the community influencers on trending topics? Data analytics are future-focused, giving you information in near-real time, to help you take action. Additionally, looking at the overlap of actions people take and their next actions can help you build personas and lists. Who is likely to attend an upcoming event?

Analytics 169

Analytics Associations Demographics Picture 169

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. Previous engagement. Sponsor connections.

Game 52

Game Marketing Change Tips 52

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 78

Audio Podcast Content Phase 78

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. What it means for Candid (and your nonprofit) With this information, here is what Candid is planning to test to reach and engage Gen Z audiences online.

Advice 98

Advice Social Media Media Meme 98

Media Cause

JUNE 22, 2021

Why leveraging different calls-to-action actually deepens relationships with your constituents and supporters. According to the IRS, “no organization may qualify for section 501(c)(3) status if a substantial part of its activities is attempting to influence legislation (commonly known as lobbying). Action Center.

Advocacy 101

Advocacy Digital Fundraising Global 101

NonProfit Hub

JUNE 23, 2017

Welcome to the world of social media influencers. A social media influencer is essentially someone with a large following on social media platforms who has the ability to influence their followers. As a marketing tactic, they use this to persuade their audience to buy or use a product or service. So let’s recap.

Social Media 39

Social Media Influence Media Help 39

M+R

AUGUST 7, 2023

All free, one hour each, and jam-packed with information and ideas and actionable steps. More Answers When you don’t really know your audiences and what motivates them, you start making assumptions. Spoiler alert: we’ll be talking influencers, creative testing, Scout Quest, and more.]

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Test Broadcast Influence Fun 52

Connection Cafe

NOVEMBER 4, 2019

Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. Social Listening – Tune into Your Audience. The Untapped Potential of Influencers. Your social media influencers are power users who represent your institution online.

Student 22

Student Influence Social Social Media 22

The Storytelling Non-profit

JUNE 1, 2022

This may mean abandoning “traditional” newsletter content (like an update letter from your Executive Director) in favor of content that engages and inspires your audience to action. This is a way to feature someone whose opinions might be of interest to your audience. Consider curating a useful resource for them each month.

Newsletter 86

Newsletter Profit Content Ideas 86

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Know your audience. The City Health Dashboard team regularly considers more than ten primary and secondary audiences.

Story 67

Story Data Storytelling Lesson 67

Bloomerang

OCTOBER 5, 2021

To tell a story that attracts, inspires, and influences action , you need to start by tackling the self-limiting belief I mentioned above. You may take your knowledge and lessons for granted because they’re so ingrained in you and who you are, but they could influence others in a profound way.

Story 104

Story Community Lesson Influence 104

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

Forum One

AUGUST 16, 2023

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. Analyze with actionable data in mind Once you have the numbers, how do you know which numbers matter more, and how to glean insights?

Story 60

Story Report Data Blended 60

Bloomerang

DECEMBER 2, 2022

Dear Emotionally Suspenseful, It’s great you’re thinking this way, as there are multiple ways to trigger human feelings and actions. So, think carefully about your audience. It can be challenging when you don’t really know your audiences well, so you might consider a survey before crafting your messaging.

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America Charity Mail Channel 93

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience.

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Fundraising Law Mail Donation 347

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. What about calls to action?

Technique 327

Technique Design Websites Brain 327

Qgiv

APRIL 11, 2023

When you have fundraising goals, it can be difficult to pause the action and focus on reading donor signals. Examples of indirect donor signals include: Social Media influence of your supporters Geo-Targeting Social and Wealth scoring data Website activity How do you track Donor Signals? What are Donor Signals?

Donor 104

Donor Survey Social Media Database 104

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. When first starting this process, look for opportunities to segment your audiences based on the marketing vehicles you’re already using.

Personal 101

Personal Test Demographics Analytics 101

Bloomerang

NOVEMBER 29, 2023

This insight into donor behaviors and preferences helped the Altru team tailor their fundraising campaigns to resonate better with the target audience. Synergy in action: A tale of two functions The true synergy between CRM systems and fundraising platforms emerges when using these tools in tandem.

Fundraising 91

Fundraising Relationship System Integration 91

Forum One

NOVEMBER 10, 2021

It aims to help people become more aware of or engage in something and can be applied not only to external audiences but internal ones too. Audiences are increasingly more savvy and sophisticated. By using behavioral science principles, you can design your messages to be more impactful and drive greater actions and better behaviors.

Communication 55

Communication Strategy Audience Press 55

Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Bottom of Funnel: At the bottom of the funnel, users have signaled that they are ready to take a conversion action.

Digital 52

Digital Practice Donor Strategy 52

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. And in a digital world where 55% of people who engage with nonprofits on social media take some action, that’s a substantial missed opportunity. Let’s dive in!

Social Media 52

Social Media Media Build Social 52