Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone. ."

Web 114

Web Norway Russia Mexico 114

Connection Cafe

DECEMBER 15, 2010

When it comes to your fundraising events, if you were starting over, how different would they look? Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Drive fundraising productivity.

Marketing 55

Marketing Tips Online Analysis 55

Wild Apricot

JUNE 22, 2011

Two new research reports - Heart of the Donor (Grey Matter/Russ Reid) and 2011 donorCentrics Internet and Multichannel Giving Report (Target Analytics)- offer interesting insight into donor behavior.( read more ).

Research 106

Research Donor Help Analytics 106

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." The price is lower than the recently reported $800 million figure, but still a formidable investment from the enterprise software giant, which is on a seemingly never-ending acquisition spree.

Web 117

Web San Francisco Bookmarking Search 117

Nonprofit Tech for Good

FEBRUARY 1, 2011

I use a combination of Postrank analytics, Topsy, Addthis and many other tools to calculate the interaction portion, and the other two are simple to find through website analytics and social site updates like Nutshellmail or Facebook’s Insights. We include everything from industry trends to fundraising numbers based on web analytics.

Social Media 190

Social Media National Interview Examples 190

Care2

MAY 18, 2012

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Overall revenue from nonprofits in Target's index declined again in 2011. The full report is here. More key findings. The median drop was 2.1

Donation 72

Donation Studies Headline Washington 72

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. So multichannel marketing is key to a fertile fundraising landscape.”.

Channel 118

Channel News Mail Blogger 118

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

Amy Sample Ward

JUNE 15, 2012

Semphonic Web Analytics Consulting: The X Change Non-Profit Analytics Challenge – "The Non-Profit Analytics Challenge is a rare opportunity for the brightest analysts in the digital measurement field to collaborate & assist non-profit organizations to optimize their websites.

Hunger 120

Hunger Web America Case Study 120

DNL OmniMedia

FEBRUARY 3, 2023

These tips can apply to any type of nonprofit event: whether you’re hosting a charity auction , a fundraising 5K, conference, webinar, and so on. Launch a peer-to-peer fundraiser ahead of your event. Peer-to-peer fundraisers pair well with fundraising events such as walk-a-thons or 5K races. Let’s get started!

Strategy 52

Strategy Nonprofit Audience Hosting 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

And since, the busy season is coming up for all you nonprofit fundraisers – year end giving and Network for Good has just announced a Year-End Giving Challenge , I thought a guest post from Michael Hoffman about you can incorporate video to power your campaigns was in order. That shouldn’t come as a surprise.

Video 106

Video El Salvador Donation Fundraising 106

Care2

APRIL 5, 2012

Kudos to Vinay Bhagat of Convio for winning the 2012 Care2 Impact Prize for his outstanding impact in online advocacy and fundraising. billion in 2011 alone. Paull Young of charity: water and Marc Sirkin of Autism Speaks. Below is a brief video shown at the awards luncheon just before Vinay Baghat accepted the prize.

Convio 65

Convio Award Impact NTC 65

Connection Cafe

MAY 23, 2013

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. Assuming you’re using Google Analytics*, here are 4 steps you can take: Year-Over-Year Comparison. Setup Google Analytics to do a year-over-year comparison. Examine Visits.

Websites 44

Websites Comparison Analytics Search 44

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

The topic we explored was mobile fundraising, ranging from best practices, integration and why applications on phones haven’t taken off. Also, fundraising may not be your first objective with mobile. You need to ask and answer the same questions you would for any communications, marketing, or fundraising strategy.

Donor 98

Donor Summary Mobile Phone 98

Care2

JANUARY 24, 2011

Facebook’s analytics are very limited. Words and Phrases to Avoid in 2011. Raising money during recessions are tough on nonprofits but that doesn’t mean fundraisers have to always remind people of “these economic times&# when sending out fundraising appeals. Read the full article here. More than ever.

Offline 64

Offline Facebook Analytics Websites 64

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Geoff Livingston recommended that in addition nonprofits look at their web site analytics, google analytics for example can tell the percentage of referral traffic. Understand the process of text to donate campaigns if your goal is fundraising.

Integration 97

Integration Mobile Conference Strategy 97

Care2

JUNE 21, 2013

Current Shifts and Tips in Online Marketing & Fundraising Thursday, 6/27 at 2pm ET. At Blackbaud, Dennis has managed the Strategic Services Practice, comprised of consultants in Business Analytics, Design & Information Architecture, Deployment Services and Agency Services. How Do You Measure Up?

Benchmark 56

Benchmark Measure America Blackbaud 56

ASU Lodestar Center

MAY 24, 2016

In some cases, fundraisers become casino nights or raffles drive donors to purchase family vacations for two to three times more than their standard price, all just to support a charity. Fundraising is a way that gamification can be utilized, but it’s not the bottom line for the social sector. Target Audience. Player Goals.

Game 56

Game Change Arizona Badge 56

Connection Cafe

JANUARY 17, 2012

In no particular order, here they are, 12 in 2012: books that nonprofit/marketing/fundraising nerds like us should give a gander. The Art & Science of Multi-Channel Fundraising : An e-book with the latest and greatest best practices and case studies. ” By Chip Bell, Summit 2011 keynote speaker.

Case Study 55

Case Study Org Nonprofit Chapter 55

NTEN

SEPTEMBER 17, 2010

In addition to our archive of free for Members webinars , we have a lot of other content coming up, as well, including: Ask the Expert: Geoff Handy and Carie Lewis on Social Media Fundraising (9/23). Intro to Google Analytics (9/24). Ask the Expert: Marshall Kirkpatrick on the Real-Time Web (10/14).

Doc 57

Doc Org NTEN Movie 57

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago.

Donor 58

Donor Offline Mail Channel 58

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

But they are looking at associated metrics such as: downloads, user comments, sharing, and google analytics to show dog searches… then data collection (emails and mobile optins), microdonations, and buzz via earned media. Specific measurable objectives included: Increase page likes to 12,000 by 12/31/2011 (achieved on 12/1/11).

Turkey 101

Turkey Social Media Mobile Oracle 101

Care2

FEBRUARY 13, 2013

All across the fundraising landscape, donor retention is falling. Amy began her career with The Nature Conservancy four years ago building their social media, online advertising, and web analytics strategy. Since joining Care2 in 2011, Ashley has strategized with many nonprofits on the most effective way to engage with Care2's members.

Support 52

Support Conservancy San Diego Gartner 52

Connection Cafe

DECEMBER 2, 2013

Overall fundraising revenue for 334 churches, synagogues and other faith-based organizations representing nearly $1.2 target="_blank">The Blackbaud Index that tracks fundraising revenue for congregations and other faith-based organizations. .” After flat years in 2011 and 2012, giving to religion has grown slightly in 2013.

Organization 36

Organization North Carolina Blackbaud Dallas 36

NTEN

MARCH 16, 2011

The 2011 Nonprofit Technology Conference kicks off tomorrow and one of the key elements to Community Day is the Science Fair. Demo participants are eligible to receive up to 4 free iPads® if their organization purchases ClientTrack by July 31, 2011. This grant can be used on any team fundraiser on Razoo.

Ipod 47

Ipod Amazon Green NTC 47

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

When Goodwill was planning their mobile site, they knew from their web analytics that their most popular feature would be the store locator; more than 7 million visited the Goodwill website in 2011, and more than 6 million of those visited the locator. Developer conf coming up in SF this summer, includes hackathon. Not cheap, but good.

Mobile 99

Mobile Conference Resource Social 99

Tech Soup

MAY 7, 2013

This month the news is about WiFi embedded in a magazine, Braille smartphones, ultramobile devices, innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the mobile app of the month. NPTech Online Fundraising Trends. Strange News.

Phone 48

Phone News Technology Free 48

sgEngage

MARCH 7, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Key Trends in Nonprofit Peer-to-Peer Fundraising Posted by Steve MacLaughlin on March 7th, 2011 Blackbaud has released two new groundbreaking research studies that reveal insights about peer-to-peer event fundraising.

Trend 72

Trend Blackbaud Fundraising Benchmark 72

Nonprofits Source

OCTOBER 12, 2023

One of the greatest challenges causing nonprofits and schools to fall short of their matching gift potential is a lack of knowledge surrounding the programs⁠—on the side of the donor and the fundraising workforce. This includes but is certainly not limited to, free eBooks, checklists, templates, case studies, and other in-depth guides.

Review 52

Review Gift Resource Knowledge Base 52

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. Blogging: 10 Hours Weekly.

Social Media 258

Social Media Social Chapter Media 258

Tech Soup

MAY 3, 2011

At this month's packed Online Community Meetup (also referred to as #OCTribe), Jen Burton , director of Community and Support at Causes.com , spoke about Facebook's largest fundraising platform and its role in supporting nonprofits. Causes' goals for 2011 include a redesign and a deeper focus on key features.

Causes 64

Causes Community Online Fundraising 64

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. Blogging: 10 Hours Weekly.

Social Media 207

Social Media Social Chapter Media 207

Nonprofit Tech for Good

OCTOBER 22, 2012

In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely.

Social Media 247

Social Media Social Chapter Media 247

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

charity:water continues to be an innovator in the area of online fundraising. The 2011 September Campaign. In September 2009, we launched mycharitywater.org , a website where anyone could give up a birthday, or run any type of fundraising campaign, for clean water any time of the year. To pass our $1.2

Interview 101

Interview Central African Republic Ethiopia Metrics 101

Tech Soup

MAY 24, 2011

Bad Websites, Good Fundraising When people look at the website of a nonprofit organization, they're looking for evidence that it's a real organization with real people with whom they can really communicate, not necessarily the most professional website. Week 5: Metrics and Analytics. But which web analytics tool should you use?

Websites 48

Websites Open Source Library Analytics 48

Connection Cafe

MAY 6, 2013

The session was based on an initial three-part fundraising series (see posts: #1 , #2 , #3 ) late last year in preparation for year-end giving. Our analytics team looked at Convio Luminate Online email performance data from 2009-2011 to identify trends for organizations to enhance their existing year-end fundraising efforts.

Program 39

Program Online Test Mobile 39

NTEN

OCTOBER 9, 2012

An expanded breadth of focus areas include Analytics, CRM, Event Fundraising, Nonprofit Management, and Integrated Marketing, to name a few. Need to convince your board members to play a more active role in your organization's fundraising efforts? Interest piqued? Start engaging here. Anything we missed?

Research 67

Research Ideas Tools Survey 67