An Analytics Consultant’s Recommendations for Fundraising During COVID-19

Connection Cafe

In the past, members of the analytics consulting team at Blackbaud have written on this subject matter in the 2009 publication Building Fundraising Momentum in a Recession and the 2011 article Raising Money During Challenging Times. As consultants, we give advice for a living.

Why Healthcare Nonprofits Need Analytics-Driven Fundraising

Connection Cafe

The most successful healthcare nonprofits and foundations are laser focused on this and have shifted from fundraising for “nice to haves” to focusing on day-to-day priorities. And speaking of that… Analytics inform the use of resources. Analytics help get ahead of those steps.

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Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

Connection Cafe

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. What are Google Analytics goals?

Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics

Connection Cafe

If you’re like most peer-to-peer fundraising (P2P) staff, you’re drowning in data. Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit. But what about P2P fundraising?

How Small Organizations Can Be Successful with Analytics

Connection Cafe

W hen thinking about how to evolve, mature, and grow, it seems few small shops consider the potential and possibility analytics could bring to the ir work because : . With only a few people on staff , they’re concerned the office is too small for analytics .

Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. ” What is fundraising data analytics?

Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

As a fundraising analytics consultant, I see a variety of development program structures and fundraising strategies. Here are a few tips and recommendations on how to approach analytics projects to enhance your major giving program.

Why Advanced Analytics Are ?Critical for Healthcare Fundraising Improvement 

Connection Cafe

Understanding how organizations can leverage analytics and data is critical to fundraising success. . In this blog post, we will cover the ways that advanced healthcare analytics can be used to: Understand constituents. Develop an analytics-driven strategy.

4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI

Connection Cafe

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. It is appropriate to expect positive ROI from data analytics, but remember that expectations must be fueled by actions!

The Self-Taught Analytics Professional

Connection Cafe

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics.

Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Key Numbers in Peer-to-Peer Fundraising. Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic.

5 New Google Analytics Statistics For Nonprofits


Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. What more can you learn from Google Analytics?

Why Higher Education Institutions Need to Leverage Data and Analytics

Connection Cafe

Using analytical, data-driven insights enables you to reinvent the way your institution operates. Data analytics and business intelligence tools are no longer nice to have, they’re a prerequisite for success. Data Analytics is Important for Admissions.

5 Google Analytics Stats To Track Fundraising Success


Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them.

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Analytics: Taking the First Step

Connection Cafe

I remember when I first started to incorporate analytics with prospect research… I was terrified! I was also shocked to realize that I had been doing a form of analytics all along. Attend conferences that include analytics.

The Analytics Forecast:  Cloudy Days Ahead!

Connection Cafe

While these are all important, there is another benefit of the cloud that excites me even more—analytics. Cloud analytics offer unrivaled opportunities to pinpoint the most effective ways to accelerate the mission of your specific organization and enable the highest quality solutions.

Intro to Predictive Analytics: Improving Nonprofit Fundraising

Exactask Technology

One way to make this distinction is by implementing the use of data and employing predictive analytics. Predictive Analytics Fundraising TechnologyMarketing agencies are always looking for new ways to differentiate their clients from the competition.

Data Dictionary: Variables and Analytical Learning

Connection Cafe

Analytics can be overwhelming or confusing without the proper context. So let's build our understanding of various types of analytics you might use in your fundraising. Data Mining & Modeling analytical learning term definitions variables

Setting up Goals in Google Analytics


There is a lot of confusion around goal tracking and funnels in Google … Content Marketing Interactive Online Fundraising Goals Google Analytics

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Analytics: It’s About More Than Just the Data

Connection Cafe

As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. What is “Analytics”? . Analytics can change the way you move forward and improve your results.

Utilizing Analytics to Upgrade Your Annual Program

Connection Cafe

Let’s say you just starting looking at the results of an analytics project. Whether or not you did an internal or externally-procured predictive analytics endeavor, the same issue comes up time and again: How can I utilize this to upgrade donors and increase my annual giving program?

Take Your Major Donor Prospecting to Warp Speed with Analytics

Connection Cafe

Major donors are an imperative part of many nonprofit fundraising efforts. A single, … Analytics Data Mining & Modeling Identifying Prospects

Using Predictive Analytics to Cultivate and Convert

Connection Cafe

Analytics Data Mining & Modeling Donor Strategy communication eMail marketing fundraising individual fundraisingClassifying constituents is a great way to ensure the right communication gets to the right constituent. Here's how.

Analyze This - Event Fundraising Analytics

Connection Cafe

And after I started to get sleep in blocks longer than 4 hours, I realized the same applies to metrics tied to fundraising events. This realization about event fundraising analytics was reinforced during recent conversations with Alan Cooke at Convio and Jeff Shuck at Event 360.

Becoming the Analytics Expert (or at Least Intermediate Data Nerd)

Connection Cafe

During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. The area of analytics and data consumption is still evolving.

8 Nonprofit Website Analytics to Find Gems From Your Web Engagement Data : FundRaising Success

AFP Blog

8 Nonprofit Website Analytics to Find Gems From Your Web Engagement Data : FundRaising Success : "8 Nonprofit Website Analytics to Find All the Gems From Your Web Engagement Data" ''via Blog this

Performing Arts Fundraising: How to Target Life-Long Supporters

Connection Cafe

Fortunately, there is a way to help you target your marketing and arts fundraising resources and begin fostering relationships with potential donors. There is a fundraising adage that says that all fundraising begins with a relationship.

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Moving Beyond Descriptive Analytics to Maximize your Donor Strategy

Connection Cafe

Analytics Donor Strategy communication data mining fundraising individual fundraising Non-ProfitInstead of focusing on what happened and why it happened, many nonprofits are looking at what might happen or how it might happen.

8 Things Resilient Fundraisers Should be Doing Now

Connection Cafe

Resilient fundraisers stand ready to take on whatever the day brings, even if it wasn’t part of the plan. We talked about the tactics that resilient fundraisers should be embracing and they offered advice on how to build new processes and define strategies differently.

Valuable Fundraising Lessons We Learned in 2017

Connection Cafe

The challenge ahead is how to adapt and develop your fundraising practice based on the trends we can see now, and still be agile moving forwards. Many npENGAGE contributors shared about the ever-increasing role of big data and analytics this year. This is vital to any fundraiser.

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New analytics technologies transforming the face of fundraising | TMA Resources

AFP Blog

New analytics technologies transforming the face of fundraising | TMA Resources : One example of an association that was able to leverage technology effectively is the Childs i Foundation. According to The Guardian, the agency has focused on social media to build a strong and highly active online community to raise more money for child abandonment in Uganda. The source revealed that more than one quarter of the Childs i Foundation''s funds are produced through these efforts.

5 Research-Backed Lessons on Major Gifts Fundraising

Connection Cafe

Arts & Cultural Foundations Healthcare Higher Education Nonprofit Nonprofit Fundraising Nonprofit News big data charitable giving Major gifts Major Gifts Prospecting Major Giving predictive analytics Prescriptive Analytics prospect research The Blackbaud Institute

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Making Sense of Social Media Analytics


At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Whew, it’s been a busy few weeks.

Making Sense of Social Media Analytics


At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.

It Slices, It Dices … It’s Google Analytics Advanced Segments!


This post is part of an ongoing series about getting the most out of Google Analytics. If you’d like to start with the basics, read Intro to Google Analytics or Understanding your Audience through Analytics. Or, check out all of My Posts on Google Analytics.

Amp Up Your Digital Marketing with Google Analytics

Byte Technology

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.”

Understanding Conversion Rates in Google Analytics

Byte Technology

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered. Digital Resources Fundraising Web Design

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Is it the Best of Times for Nonprofit Fundraising?

Connection Cafe

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%.

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Four Trends to Follow at AFP’s 2017 International Fundraising Conference

Connection Cafe

This year’s AFP fundraising conference is all about disruption. How are the rules of philanthropy changing, and what does that mean for fundraisers and the supporters they’re accountable to? Fundraising Bright Spots – Jeanne Bell, CompassPoint and Kim Klein, Klein and Roth Consulting.

Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters.

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A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? Predictive Analytics: Lighting the Way.

Postage Savings Through Analytics

Connection Cafe

percent) and the second being the recent blog post by Roger Craver questioning whether the top 83 direct response fundraisers should be fired. So, how can we use analytics to reduce postage costs in acquisition without harming results? After considering long-term value and narrowing the field to worthy acquisition lists, the next step is to use additional data analytics to eliminate unresponsive donors. Author: Michael Rogers. Are you mailing to all of them?

Event Fundraising Analytics for Nonprofits

Wild Apricot

Analytics? It doesn’t have to be scary-hard to deal with, even if you’re a small nonprofit’s part-time fundraiser who’s just kind of figuring it all out as you go along. Tags: Fundraising nptech Best practices case studies event management Donor management analytics Metrics?