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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. Before we get into scoring models and best practices, let’s take a look at the purpose of engagement scoring. Let’s get started!

Analytics 169
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. Set up your KPI and metrics! Probably not, right? Sound familiar?

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Google Analytics and Benchmarks: HAWK

M+R

So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! You can use this handy template as a model of relevant UA data to archive (monthly total visitors, organic visitors, pageviews and donations) and follow the Benchmarks instructions on how to pull this data.

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How to Prepare Donor Data Reports for Your Board Members

Bloomerang

As a fundraising coordinator who prepares these reports, you work with this data every day. However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . Additional information to share.

Report 121
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Yet, today’s consumers are no stranger to the membership model. Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

Create 169
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Metrics for Building, Scaling, and Funding Social Movements

Beth's Blog: How Nonprofits Can Use Social Media

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. What is needed to achieve it?

Metrics 114
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Find the Silver Linings in GA4

Forum One

From a steep learning curve to having to interpret new metrics, the frustration is real. The data isn’t apples-to-apples We knew this going in, but organizations are still having to adjust to learning and setting up new metrics, while data like unique pageviews and bounce rate are gone. GA4 is built with a different approach.