Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. Was the recent direct mail you sent worth the investment? How much is your online fundraising augmenting offline efforts? Rather than trying to measure everything, start small. Measure actionable items.

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ROI Social Media Measure Metrics 51

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Pay attention to the “change&# in weekly numbers and measure it against activities or messages you were pushing that week. Nutshell Mail – [link].

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Tools Tech Map RSS 162

Neon CRM

OCTOBER 31, 2023

Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization. Embrace Analog Donor Engagement Strategies When was the last time you got a card in the mail? Can you remember the last time you got a phone call that wasn’t spam?

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Donor Strategy Nonprofit Phone 98

CauseVox

OCTOBER 21, 2021

Measurable: Ensure it’s trackable and measurable Attainable: The goal must be achieved through reasonable effort Relevant: The goal should match the needs of your cause Time-bound: Set a start and end date. There are a number of ways you can tell your supporters “Thanks” on Thanksgiving, including: Social Media Email blast Direct mail.

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Campaign Fundraising Calendar Template 80

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Email click-through rate measures the percentage of individuals who click through the links included in your emails.

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Analytics Org Adwords Metrics 52

Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

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Online Giving Offline United States 36

Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

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Mail Social Media Advocacy Online 34

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. As the first step to developing a strategy, set clear, measurable goals. Did retargeted ads see more conversions than direct mail solicitors? A KPI measures how effective your marketing efforts have been.

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Marketing Social Media Nonprofit Integration 52

Get Fully Funded

OCTOBER 21, 2021

In general, offline fundraising activities refer to phone calls, mailing solicitations, events, and other similar donation generating practices. If your nonprofit has any European supporters, you’ll need to take measures on your website and in your emails to follow the GDPR’s guidelines. The GDPR protects EU citizens’ data.

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Course Online Fundraising Law 64

Tech Soup

APRIL 1, 2013

The npEXPERTS e-book includes Forbes’ most influential, top bloggers, CFRE/ACFREs, animal lovers and association pros, pioneers and innovators, peer-to-peer fundraisers and direct response agitators, online fundraisers and direct mail gurus, all in one place. Pitman , author of the Ask Without Fear! by Roger M.

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Ideas Fundraising Effective Blackbaud 55

Tech Soup

OCTOBER 30, 2015

Wonderful letters sent to the wrong mailing list. Are you cross-promoting your campaign across mobile, social, online, and direct mail so your message will be tailored to generational and behavioral differences in your audiences? Are you coordinating email with direct mail? A few of the more common missteps include.

Fundraising 36

Fundraising Philanthropy Mail News 36

See3

DECEMBER 2, 2008

A couple of points he makes: “Direct mail-based donor acquisition has been getting more difficult and more expensive due to postage rate increases, mailing list fatigue, postal mail delivery challenges, and shifting consumer preferences.&#. Online donors are typically 15 years younger than direct mail donors.&#.

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Online Time Convio Mail 40

CauseVox

JUNE 9, 2021

You can add these into your virtual fundraising campaign site on CauseVox as an offline donation to showcase fundraising progress! Try using Gamefly to rent games for the tournament for participants — it works just like the old Netflix (where they send you the game via mail and you mail it back). Virtual Gala Fundraiser.

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Ideas Online Fundraising Charity 98

NTEN

NOVEMBER 2, 2009

Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful.

Convio 76

Convio Mail Newsletter Game 76

Care2

NOVEMBER 11, 2009

Number of mailings (enter the number of appeals sent per year). A second challenge is that organizations vary greatly in how they measure this value. In some respects answering the donor value question by measuring donations is the easiest, or at least most easily quantified, approach. Q: How is drop-off measured?

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email Benchmark Measure Advocacy 56

Connection Cafe

SEPTEMBER 23, 2010

Measure – look at social activity data to learn who you are influencing, what is causing activity, what content is effective and what you can optimize. Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success.

Social Media 54

Social Media Tips Media Social 54

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2009

While it’s not a new term, a few months ago, “slacktivism” became the topic of a firestorm debate among nonprofit advocates, online marketing professionals and social change proponents after a series of media stories including an article by Warren Clements of Toronto’s Globe and Mail, “A slacktivist and his crackberry are seldom parted.”

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Kiva Myspace Mail Action 94

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. How can I leverage online and offline giving for better fundraising results? is the answer to all of your fundraising woes.

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Channel Fundraising Blackbaud Advocacy 58

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Care2

MARCH 25, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. A second challenge is that organizations vary greatly in how they measure this value. FAQs Q: How is drop-off measured? Q: Does this include offline giving too? And we should.

Advocacy 44

Advocacy Social Media email Online 44

Connection Cafe

MARCH 2, 2011

If you’ve had your finger on the pulse of constituent communication recently you know that the big term being thrown around is “integrated marketing/fundraising” Basically this is the concept of interacting with your constituents both online and offline and everywhere in between wherever that may be.

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Integration Convio Measure Retention 40

Connection Cafe

FEBRUARY 13, 2014

I rarely get mail that I want to open, but when I get a card it makes me smile. It can be hard to measure the impact of cards, but we need to keep in mind that people sign up for events because they care. Check out this post by Jennifer Peters, she shared several ideas for strengthening online fundraising with offline activities.

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Exercise Offline Fundraising Interaction 34

Care2

APRIL 16, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. A second challenge is that organizations vary greatly in how they measure this value. FAQs Q: How is drop-off measured? Q: Does this include offline giving too? And we should.

Advocacy 44

Advocacy Social Media email Online 44

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. Define Success and Then Measure, Measure, Measure! Our mailing list of 800+ subscribers had a 36% Average Open Rate (compared to 20% Industry Average.).

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Arts Public Philadelphia Artist 20

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

Kicking off the effort was paired with an e-mail to a list of about 30 classical music bloggers. Measure those elements as well. Dutch native Marc van Bree is a public relations practitioner with more than 5 years of experience communicating—on and offline—in the nonprofit and cultural environment.

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Nashville Twitter Blogger Contest 97

Have Fun - Do Good

JANUARY 25, 2012

When I signed up for her mailing list in the fall of 2010, I received a PDF of the first chapter of her book-in-progress with the working title, The Team: How to Live an Abundant Life by Healing Yourself and the World. How can folks connect with you and your work (online and offline)? Finding Your Own North Star , The Joy Diet ).

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Interview Brain PDF Amazon 78

Amy Sample Ward

FEBRUARY 19, 2011

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. And finally, measuring impact as it reflects back on the priorities for responders as well as those working to engage the rest of the world in targeted support.

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Disaster Social Media Haiti Media 206

Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. KPIs give your organization a way to measure the success of campaign-specific goals and your nonprofit’s long term goals. Common channels include email, direct mail, social media, phone calls, your website, etc. Set S.M.A.R.T.

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Raise Strategy Help Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

How might you measure it? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Some strategies for offline/online engagement were discussed. Then, in 3 months I would put their index card in an envelope and drop it in the mail. What's the outcome? Observations.

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Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). annually; this is 46 percent more value to a nonprofit than direct mail only donors. [See

Channel 104

Channel Giving Donor Offline 104

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. And one of the best ways to do that is through integrated, consistent messaging across all channels – online and offline.

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Channel Marketing Fundraising Nonprofit 59

DNL OmniMedia

FEBRUARY 16, 2022

Step 7: Measure the success of your nonprofit digital strategy. Offline goals and campaigns. Your donor database is useful at this stage for segmenting your mailing lists, which can then boost open rates and click-through rates to your website. Step 7: Measure the success of your nonprofit digital strategy.

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Digital Strategy Create Phase 98

Care2

MAY 15, 2009

They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. We are all after real world changes, so how do we measure our use of these tools on real world impact? Link to things that can be measured. Dont measure things for the sake of measurement.

Social Media 34

Social Media Tools Online Advocacy 34

Connection Cafe

AUGUST 4, 2017

Median Online Gift Size was $178 in 2016: Online gifts tend to be larger than traditional offline fundraising gifts, especially direct mail giving. As a point of comparison, in 2016 the median offline gift less than $1,000 was $20. Here are 5 facts about online average donations: 1.

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Gift Online Statistics Trend 41

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. 3: Have a measurement strategy on the front-end, not the back-end. Many nonprofits are not measuring their integrated social media campaigns and often push the task to the backburner. Measure your results, not just numbers.

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Facebook Network Metrics Nonprofit 101

Connection Cafe

DECEMBER 8, 2014

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Start at the beginning and implement an offline and online donor welcome series for first-time givers.

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Retention eBook Donor Offline 49

sgEngage

APRIL 29, 2021

Telemarketing and direct mail followed. Automated e-mail donor welcome series included a conversion ask. In direct mail, the conversion ask is included in most solicitations and as soon as within the gift acknowledgment letters. Creating digital and offline impact reports for sustainers. New Sustainer Acquisition Trends.

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Retention Gift Rate Conversation 47