NTEN

NOVEMBER 2, 2009

Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful. Built total housefile of 4,312.

Convio 76

Convio Mail Newsletter Game 76

Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

Mail 34

Mail Social Media Online Advocacy 34

See3

DECEMBER 2, 2008

A couple of points he makes: “Direct mail-based donor acquisition has been getting more difficult and more expensive due to postage rate increases, mailing list fatigue, postal mail delivery challenges, and shifting consumer preferences.&#. Online donors are typically 15 years younger than direct mail donors.&#.

Online 40

Online Time Convio Mail 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

They found that: “Personal solicitations to pre-existing networks of donors and friends through multiple channels were rated as the most effective methods for fundraising. Kicking off the effort was paired with an e-mail to a list of about 30 classical music bloggers. Measure those elements as well.

Nashville 97

Nashville Twitter Blogger Contest 97

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Care2

NOVEMBER 11, 2009

Number of mailings (enter the number of appeals sent per year). A second challenge is that organizations vary greatly in how they measure this value. In some respects answering the donor value question by measuring donations is the easiest, or at least most easily quantified, approach. Q: How is drop-off measured?

email 56

email Benchmark Measure Advocacy 56

Connection Cafe

MAY 10, 2016

In 2015, we celebrated the 50th anniversary of the historic Voting Rights Act, yet voter participation rates in the U.S. In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. Define Success and Then Measure, Measure, Measure!

Arts 20

Arts Public Philadelphia Artist 20

Care2

MARCH 25, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. A second challenge is that organizations vary greatly in how they measure this value. FAQs Q: How is drop-off measured? Q: Does this include offline giving too? And we should.

Advocacy 44

Advocacy Social Media email Online 44

Amy Sample Ward

FEBRUARY 19, 2011

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. As we saw with the Haiti response, language can be a huge barrier to response rate as we rely on people to help translate messages at an un-approachable rate.

Disaster 206

Disaster Social Media Haiti Media 206

Care2

APRIL 16, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. A second challenge is that organizations vary greatly in how they measure this value. FAQs Q: How is drop-off measured? Q: Does this include offline giving too? And we should.

Advocacy 44

Advocacy Social Media email Online 44

Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. KPIs give your organization a way to measure the success of campaign-specific goals and your nonprofit’s long term goals. Common channels include email, direct mail, social media, phone calls, your website, etc. Set S.M.A.R.T.

Raise 98

Raise Strategy Help Fundraising 98

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. And one of the best ways to do that is through integrated, consistent messaging across all channels – online and offline.

Channel 59

Channel Marketing Fundraising Nonprofit 59

DNL OmniMedia

FEBRUARY 16, 2022

Step 7: Measure the success of your nonprofit digital strategy. Offline goals and campaigns. Your donor database is useful at this stage for segmenting your mailing lists, which can then boost open rates and click-through rates to your website. Step 7: Measure the success of your nonprofit digital strategy.

Digital 98

Digital Strategy Create Phase 98

sgEngage

APRIL 29, 2021

Telemarketing and direct mail followed. Automated e-mail donor welcome series included a conversion ask. In direct mail, the conversion ask is included in most solicitations and as soon as within the gift acknowledgment letters. The median retention rate for multi-year sustainers was 85% in FY2020. Expanded use of vlogs.

Retention 49

Retention Gift Rate Conversation 49

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. 3: Have a measurement strategy on the front-end, not the back-end. Many nonprofits are not measuring their integrated social media campaigns and often push the task to the backburner. Measure your results, not just numbers.

Facebook 101

Facebook Network Metrics Nonprofit 101

Bloomerang

DECEMBER 10, 2021

Harvey: As most nonprofits have these days is that renewal rates have been declining and that’s been consistent. In direct mail and digital fundraising, you can often base it on money targets, $82.57 If you invest that money in fundraising, the rate of return is going to be 10 times what it is in the stock market.

Money 109

Money Question Raise Video 109

Bloomerang

AUGUST 21, 2021

It might be a little tight because we’ve got a lot of good stuff to share with you, but ask questions anyway because we might be able to get to your question offline as well. And usually expenses are increasing at a rate that’s higher than revenue, all things being equal. So you project that out.

Video 131

Video Giving Gift Donor 131