Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts. Robin L.

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Nonprofit Tech for Good

SEPTEMBER 23, 2020

From GivingTuesday : 1) The estimated total of online and offline giving across sixty countries on GivingTuesday 2019 is $1.97 Direct/Post mail (credit or debit card, cheque) – 12%. A handwritten note sent through the mail asking me to give – 12%. Public media and communications – 0%. PayPal – 12%.

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Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” And even digital fundraising powerhouse NextAfter has conducted studies that reveal that multichannel has 212% more revenue than offline only. Direct mail and digital work side by side to ensure your best campaign.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Research the steps needed to create a direct mail fundraising program (e.g. bulk mail permits, rules and regulations, mail houses). your neighbors.

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NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. In fact, online donors are worth a lot more than offline donors. Unless you can convert them to offline (that’s right, OFFLINE) giving channels. Download Now!

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Connection Cafe

SEPTEMBER 5, 2017

At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. While the effort to recruit offline volunteers is never easy, the timing for such a campaign has never been better. How to Use Online Channels to Build Offline Support. Let’s get started with some general tips.

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NTEN

MARCH 13, 2012

Online, we look for the same things we look for offline: connection to something genuine, and a way to share that connection with other people. It's the stories of people overcoming odds, of what happened to a neighborhood when something drastic changed, of how an environment is poised to bounce back from a disaster.

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Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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Bloomerang

AUGUST 7, 2023

If they made an offline gift, mail a personalized thank you letter within 48 hours. Some organizations send this to their entire mailing list annually or biannually. If it’s an offline gift, mail a personalized thank you letter within 48 hours, or pick up the phone. Send a welcome package within two weeks.

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fusionSpan

JUNE 14, 2023

Choosing Refund Method: Staff now have the flexibility to not only return the refund to the original form of payment, but now they can also select offline refunds, including, among other things, checks, which can then be returned by mail!

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NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. Retention rates for both new online and offline donors are bad.

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The Fundraising Authority

DECEMBER 5, 2020

If you want to know how to run an amazing year-end fundraising campaign (both online and offline) for your organization, check out our three part series How to Do Year-End Fundraising the Right Way. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. The Background Behind the Letter.

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Mail Sample Profit Fundraising 199

Bloomerang

DECEMBER 13, 2021

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. Tip 2: Send online and offline appeals. According to direct mail expert Mal Warwick, the follow-up letter can boost your overall return by 15-25%. .

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Kindful

JUNE 15, 2021

Although many nonprofits still report receiving more donations offline than online, online fundraising is too valuable to ignore. Direct mail. Some people prefer to make a donation by mail. You should also provide a link to your donation page to minimize the work the recipient needs to do in order to donate.

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Nonprofit Tech for Good

APRIL 15, 2020

10) Include a phone number and mailing address. For those donors that prefer to give offline, they may visit your nonprofit’s website and click the “Donate” button only become frustrated that the primary donation page does not include information on how to give via mail or over the phone.

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NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. For example, while online is far and away the giving channel of choice for new donors under age 65, those same donors renew via offline channels 40% of the time. The report, which covers 15.6

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Offline Channel Fundraising Mail 153

NetWits

AUGUST 8, 2012

Online donor solicitations are powerful. Such messages are able to reach large audiences, present …

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Offline Online Donor Fundraising 102

Greater Giving

NOVEMBER 15, 2022

Ambassadors are supporters of your organization that may have a broader reach, either online or offline. Include Direct Mail and Local Media Outreach in #GivingTuesday Fundraising. Direct mail is a more expensive approach to promoting your GivingTuesday campaign, but it can get the word out beyond your existing supporter list.

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Bloomerang

JULY 26, 2021

Is it easy to join your mailing list? Is it easy to see how to give offline? It’s still a much smaller percentage of giving than offline giving, but you don’t want to ignore it. Do donors receive a mailed thank you card? Does the organization look trustworthy? If so, how? If not, how can you appear more trustworthy?

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Strategy Online Fundraising Plugin 142

Byte Technology

OCTOBER 21, 2015

Don’t ignore the offline elements of an online campaign. Those running the program discount the importance of face-to-face meetings and phone calls believing a strong social media presence and e-mail marketing push is all it takes for success. Stay in constant contact with your supporters throughout the crowdfunding process.

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Nonprofit Tech for Good

NOVEMBER 8, 2018

Baby Boomers are the generation most likely to give as a result of direct mail/post (18%) , but overall, all generations are becoming more homogeneous and tech-based in their giving habits. 11) Donors are very involved with their favorite causes and charitable organizations offline.

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South America Global Trend North America 261

NetWits

JUNE 13, 2011

on the NTEN Blog , NTEN’s Holly Ross writes: “For those of you waiting for the direct-mail death toll, it looks like you’ll be waiting a while longer. The study confirms what we already know: online donors are younger, have higher incomes and give larger initial gifts than offline-acquired donors. Where to go from here.

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NetWits

FEBRUARY 27, 2012

Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. direct mail) you’ll increase the lifetime value of that donor from $128 dollars to $197 dollars – An increase that any nonprofit organization would love to see. The catch is that only 32% of online acquired donors make the switch.

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Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. Most of the communication at this point will happen online via e-mails, social media, and your website. Direct mail response rate.

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Guide Giving Nonprofit Metrics 109

NetWits

JUNE 23, 2011

Print: Direct mail is far from dead. The majority of gifts are still received offline and with an integrated approach the average donor value is shown to be higher. Timing: Time your emails and print mailings to go out in a consistent manner. Create your mailing schedule in a spreadsheet that can be shared with those involved.

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Campaign Fundraising Maryland Channel 253

NetWits

DECEMBER 2, 2010

Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail will allow you to try similar segments as you might use for a direct mail program, and allows you to test new segments at a low cost. E-mail Schedules & Strategies. direct mail, e-mail, telemarketing, etc.)

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email Marketing Mail Metrics 149

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Said another way – what works offline also works online. Maybe a hat or pair of gloves? It usually doesn’t work out so well.

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Amy Sample Ward

MAY 3, 2011

Keep doing the offline stuff for the offline people! Get free postage and mail books you can spare to a child in need. | To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). What do you think?

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NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

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Relationship Raise Tips Fundraising 208

NTEN

JUNE 8, 2011

Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. Donors acquired by direct mail very rarely convert to online giving channels. The number of donors that give both on and offline is less than 10%. The lesson?

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Connection Cafe

JANUARY 29, 2015

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. It still surprises me how many organizations don’t solicit their online constituents more than once a year, yet many will send numerous direct mail appeals in the next 12 months.

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Offline Support Online Strategy 20

CauseVox

AUGUST 10, 2021

The most effective way to increase the number of touches you have is to share your invitation in a wide variety of channels , both online and offline. Your invitation on Twitter will look different from a direct mail postcard. . What To Include In A Fundraising Event Invitation?

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Examples Create Fundraising Cancer 97

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

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Pamela Grow

JANUARY 13, 2021

We continue to solicit donors using direct mail and emails. This slide from Steve MacLaughlin of Blackbaud displays the differences in donor retention rates between online-only, offline only, and multichannel. I suggested that her organization segment their mailing. A copy of our summer newsletter is attached for your review.

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Newsletter Donor Retention Nashville 52

Bloomerang

AUGUST 28, 2023

Be sure your nonprofit CRM can create both: Letters and mailings. Design and save direct mail communication documents like solicitations and acknowledgments. Similar to direct mailings, make sure you can create and save templates for your nonprofit’s emails. Engaging emails. Are there internal controls to ensure data security?

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Profile Software Nonprofit Donor 93

NetWits

AUGUST 8, 2011

What I do have, though, is a family, a best friend, a neighbor (an Aunt Mabel, if you will) that I’d much rather receive an e-mail, Facebook post or Twitter mention from than pretty much any non-profit organization. — Full disclosure: I don’t actually have an Aunt Mabel.

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Kindful

AUGUST 19, 2021

They can be reached through: Either online socially or offline socially, including the online advocate program, events or speaking engagements (church or other places). You can use direct mail and email to reach them, but more than likely they will donate online and not mail in a check.

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