Why Segmentation Is So Important in Email Marketing
NetWits
DECEMBER 2, 2010
Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea. Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail Schedules & Strategies. direct mail, e-mail, telemarketing, etc.)
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