NTEN

NOVEMBER 2, 2009

Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful.

Convio 76

Convio Mail Newsletter Game 76

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. Define Success and Then Measure, Measure, Measure! Our mailing list of 800+ subscribers had a 36% Average Open Rate (compared to 20% Industry Average.).

Arts 20

Arts Public Philadelphia Artist 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? How might you measure it? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Some strategies for offline/online engagement were discussed. Tags as a metric. What's the outcome? What's your strategy map? Observations.

Reflection 50

Reflection Slides Metrics PowerPoint 50

DNL OmniMedia

FEBRUARY 16, 2022

Step 7: Measure the success of your nonprofit digital strategy. Analyze key metrics in your database. Offline goals and campaigns. Your donor database is useful at this stage for segmenting your mailing lists, which can then boost open rates and click-through rates to your website. Phase 3: The Execution Stage.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). Adding digital channels does not materially cannibalize revenue from direct mail.

Channel 104

Channel Giving Donor Offline 104

Care2

MAY 15, 2009

They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. We are all after real world changes, so how do we measure our use of these tools on real world impact? Link to things that can be measured. Dont measure things for the sake of measurement.

Social Media 34

Social Media Tools Online Advocacy 34

Connection Cafe

AUGUST 4, 2017

I used to believe that online average gift size was a vanity metric. Over time I’ve learned to love the online average gift size metric. Median Online Gift Size was $178 in 2016: Online gifts tend to be larger than traditional offline fundraising gifts, especially direct mail giving. I have a confession to make.

Gift 41

Gift Online Statistics Offline 41

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. SMART Objectives are specific, measurable, attainable, relevant, and timely objectives.

Facebook 101

Facebook Network Metrics Nonprofit 101

sgEngage

APRIL 29, 2021

Emerging best practices for conversion at organizations with strong conversion metrics: The largest source for conversion in FY2020 was digital efforts with the most growth in email and digital ads. Telemarketing and direct mail followed. Automated e-mail donor welcome series included a conversion ask. Sustainer Upgrades.

Retention 49

Retention Gift Rate Conversation 49

Connection Cafe

AUGUST 21, 2017

If you are concerned about older donors that prefer print communications, work with a designer to create something you can print on a standard piece of paper or on a jumbo postcard that you can send via direct mail, but I would still include a message in the print materials that encourages supporters to go online for more information.

Gift 27

Gift Digital Online Pledge 27