Beth's Blog: How Nonprofits Can Use Social Media

APRIL 6, 2009

It's a very tangible measure and they have a goal for victories. . How do you analyze the use of social networks/social media in the context of online/offline activism? How to weave the two in order to scale.

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Offline Map Activities Active 67

TechImpact

JULY 22, 2014

Integrate with offline campaigns. Your direct marketing and other offline marketing campaigns can help support your online campaigns, too. You’ve been told over and over about the importance of nonprofit social media marketing, but measuring ROI can be difficult. Ask for non-financial support.

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email Offline ROI Hunger 170

NetWits

MARCH 25, 2013

Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign. by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? by Roger M.

Ideas 262

Ideas Fundraising Blackbaud Sample 262

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. At e-metrics, I shared a story about DoSomething.Org’s recent “Text Pregnancy Campaign ” for teens and how they used measurement.

Data 100

Data Change Boston Literacy 100

Care2

APRIL 6, 2010

While benchmarks should be set realistically based on each organizations goals and year-to-year metrics, it’s always important to know what the average benchmarks are for the nonprofit sector and compare how your own metrics measure up. Don’t know where to look?

Benchmark 71

Benchmark Measure Organization Convio 71

Get Fully Funded

MARCH 8, 2023

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets.

Mail 75

Mail Integration Digital Strategy 75

Neon CRM

NOVEMBER 15, 2023

It enables: Offline relationship building with donors and the community Creative materials that leave a lasting impression on donors Highly targeted and personalized messaging (when done well—more on that below!) Before you send direct mail, establish a few KPIs (Key Performance Indicators) to help you measure their success.

Mail 52

Mail Campaign Donor Tips 52

Candid

JULY 26, 2022

With that in mind, the overhead myth refers to a pervasive understanding across organizations’ support bases, through which donors and funders use the overhead ratio to measure an organization’s effectiveness. Work with a nonprofit accountant to create an ironclad budget and stick to it.

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Course Ratio Fundraising Statistics 122

Qgiv

MARCH 25, 2024

Once you’ve established your budget, you can set the rest of your SMART (specific, measurable, achievable, realistic, and timely) goals. You can also market your concert offline as well. How to Maximize Offline Fundraising Events in an Online World. Watch this webinar to learn how to boost fundraising for your offline events!

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Hosting Benefit Music Registration 52

NetWits

MARCH 8, 2012

And because fundraising continues to shift from offline to online nonprofits are faced with a growing need to find new and innovative ways to do fundraising through online sources. The move towards a multichannel fundraising approach (online and offline) is becoming more and more critical to long-term success.

Social Media 200

Social Media Raise Washington Online 200

TechImpact

JULY 30, 2014

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Implement offline conversion tracking. Image courtesy of Google User Content. Google Analytics, where would I be without you?”.

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Analytics Statistics Google Demographics 223

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2014

This is not a recently published book, but it is one of the better ones that I’ve discovered recently that provides frameworks and tips for leveraging your professional network both offline and online. This book is how to create a data-informed culture in your organization that values outcome based measurement.

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Network Data Chart Case Study 134

Amy Sample Ward

SEPTEMBER 20, 2013

Why are you measuring or tracking something that you can’t (or don’t want to) impact? When looking at all of your various metrics, be sure that you are measuring things you want to impact and that you are focused on the data points you can and will change. Is data helpful if you can’t change it?

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Metrics Impact Change NTEN 158

Nonprofit Tech for Good

APRIL 3, 2022

Approach area businesses to donate items to an online or offline silent or live auction. If a candidate won’t run again or if a political committee for a ballot measure or some other effort is winding down, approach them about distributing some funds to your charity. Approach companies to help donate the above items or services.

Fundraising 350

Fundraising Mail Law Donation 350

Amy Sample Ward

FEBRUARY 29, 2012

We should approach offline action as one of many channels available to us to reach our mission. We should expand that view and definition of multi-channel to include offline action and mobile messaging/text. For many organizations and groups, the offline actions are most critical and yet most often forgotten.

Community 179

Community Organization Online Netsquared 179

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Edutopia , a project of the George Lucas Educational Foundation, is an online web site that creates and curates content that is distributed through mobile, social media, video, and offline channels. While technical topics such data and measurement processes emerged, so did a lot culture change issues. Data Measurement'

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Design Marketing Metrics Measure 99

NetWits

NOVEMBER 22, 2011

Improve Fundraising Performance with Insightful Reporting, Measurement and Analysis. In this session, we’ll talk about how to create an effective event fundraising website, how to raise more funds online, and how to integrate online and offline efforts. Download session slides. How Can My Events Raise More and Utilize New Strategies?

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Consultant Free Strategy Slides 196

Amy Sample Ward

APRIL 28, 2011

Some of the past chats have discussed strategy, philosophy, and best practices, but this time we were all excited to share our tips and tricks for measurement, goal-setting, and specific tools to help us do it all! The April Community Builder chat zeroed in on data and tools. Get the full archive here! Hope to have you join us in April!

Community 111

Community Offline Linkedin YouTube 111

Amy Sample Ward

JUNE 3, 2010

I’ve had experience organizing communities offline in local communities, and organizing community online – but the kind of organizing that inspires me the most is combining online and offline. What metrics are valuable in measuring success of social media tools for organizing? How to Participate.

Local 145

Local Community Organization Netsquared 145

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

” That panel marked the beginning of my friendship and collaboration with KD Paine which lead to our book, which is going to be entertaining and practical look at how to measure all things networked nonprofit. .” The description: Social Media Nonprofit Measurement: Beyond the BS.

Doc 101

Doc ROI Measure Austin 101

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1.

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ROI Social Media Measure Metrics 51

The Modern Nonprofit

APRIL 6, 2021

In this blog, you’ll learn about: Social Media Marketing & Measurement, Network Building, Tech Tools for Nonprofits, Company Culture, Donor Engagement, and Data Science. If you’re not afraid of getting into the nitty-gritty of network building, both online and offline, this is the blog for you. BETH’S BLOG.

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Bookmarking Storytelling Nonprofit Social Media 98

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. It's offline fundraising tools were built for development pros. Higher Conversion Rates = Raising More Money. It's actually a unified CRM.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 6, 2013

Note from Beth: I’m headed down to Austin, TX for SXSW where I will have the pleasure of facilitating a workshop on measuring social media with KD Paine with case studies by David Neff and Carie Lewis. They build up an online and offline community, create great projects, and then ask the community to fund them through donations.

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Austin Minnesota NPO Offline 108

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. The first step is to get organized.

Social Media 126

Social Media Integration Tools Tips 126

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

One thing that is important to point out is that built their network before they needed with years of offline organizing with young people. Years of network building, offline organizing with young people. Building relationships with online/offline influencers and getting them to be messengers for the cause.

Network 119

Network Children Offline Storytelling 119

Amy Sample Ward

MARCH 2, 2009

Given the answers to 1-4 of our example, some of the metrics we could use to measure our success and ROI include: volunteer participation, online “chatter,&# and program growth. So, how do we measure those items? We can measure how many people are reading the blog and sharing the information across the web.

ROI 135

ROI Case Study Metrics Student 135

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. What goes in an Idea Dashboard?

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Content Ideas Calendar Plugin 108

sgEngage

MARCH 30, 2021

It also points to the accelerated shift in funds from offline to online. You’ll also find: Analysis and breakdowns of each P2P category to see how your specific campaign measures up. Online Fundraising Averages. Overall, the online fundraising average was up 35% year-over-year.

Blackbaud 65

Blackbaud Studies Fundraising Registration 65

EveryAction

MAY 4, 2016

goals for your campaign to ensure you're measuring ROI for next time. Offline elements. In many instances, however, video may not provide the best bang for your nonprofit buck. Regardless, if you decide to employ video, make sure to set S.M.A.R.T. Dessert - Microsite.

Campaign 106

Campaign Digital Nonprofit Social Media 106

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications?

Content 120

Content Marketing Free Fundraising 120

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

NTEN

SEPTEMBER 9, 2010

The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. Multichannel donors are more loyal than offline or online donors alone.

Trend 86

Trend Online Fundraising Offline 86

Care2

DECEMBER 21, 2010

“Is it even possible to measure online influence, divorced from offline influence,&# asks Tom Webster over at BrandSavant [link]. Advocacy - People taking action both online and offline. Nope, it’s not possible. Are you advocacy goals being met? Volunteers - Is your nonprofit generating volunteers?

Influence 78

Influence Impact Offline Advocacy 78

NetWits

AUGUST 23, 2011

Online, offline, in social media, at the event, after the event and everywhere else – tell your heartfelt stories and explain how donations would/could be used. Measuring Success. To close out I’d like to leave you with a simple way to measure success. Make sure your event is all about your cause.

Raise 209

Raise Money Fundraising Social Media 209

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

We’re trying to understand what continues work and what doesn’t and evolve practice. You need to be nimble and not blindly follow a template because it worked in the past. Measurement and learning are now more important than ever for success. And, that is how they measure success. This advice still holds true.

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Facebook Results Change Organization 135

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2013

He’s one of many four-legged and fine feathered fans of ” Measuring the Networked Nonprofit.” I decided to go offline and take a break from blogging, pinning, Facebook, Twitter, and all the rest. That’s Hank, a dog that belongs to Ryann Miller from Care2 Network.

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Tunisia NGO Facilitation Calendar 99