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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 169
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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 192
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition.

Donor 294
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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. If you don’t have a process in place to get your info, we suggest that you implement a workflow for your email list requests. Testing – You can always run an A/B test to see what is working best. How are you tracking success?

Analytics 169
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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. Steer clear of info@ABC.org.

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Developing staff technology skills in your nonprofit

NTEN

Here are three tools I created or co-authored that can help you match skills to roles: Nonprofit Data & Tech Skill-Building Checklist — a worksheet that provides an inventory of technology and data-related skills and a way to rate your skills or those of a team member or job candidate.

Skills 88
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Are Multistep or Single-Step Donation Forms Better for Nonprofits?

Qgiv

Splitting them into multiple steps will have a positive impact on your completion rates! Building multistep donation forms is a great way to improve your fundraising by increasing your forms’ conversion rates. You could also try running an A/B test. How to set up an A/B test. You’re ready to A/B test your forms. .