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Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Rate your CMS! They are doing a CMS satisfaction survey, and the more info that they get, the better. So go rate your CMS ! { April 23, 2008 NTEN is doing some great work getting information about the use of different kinds of tools in the sector, and how people are using them. and how they like them.

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Retaining Revenue and Providing Stakeholder Value for Your Virtual Event

Cadmium CD

This will help you make up revenue loss from cancelling your in person event by giving you the ability to provide access to nonmembers or non-attendees at a premium rate. Product Info Event Management Speaker and Presentation Management Sponsorship Sales and Expo Management


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Retaining Revenue and Providing Stakeholder Value for Your Virtual Event

Cadmium CD

They can then take the next step and reach out to the company by requesting more info or seeing if a sales rep is available for a video chat. Written by CadmiumCD Contributor Pamela Shigeoka.

Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? If I have to spend more than 15 minutes creating a report or query to see the info I need, I’ve done something terribly wrong. Want to improve your donor retention rates? For additional insight to boost your donor retention rates, check out the latest npEXPERTS eBook! .

Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders.

A Guide to Donor Retention


Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. because of this higher repeat retention rate. . . .

How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

TechSoup is a nonprofit that partners with corporations, like Google, to help bring technology tools and other resources to nonprofits at a discounted rate. Fill out your personal contact and organization info and agree to be contacted by Google.

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How Greenpeace & Other Environmental Groups Are Using Technology to Build a Better World


Send them some of your greatest successes or any actions you have with high engagement rates, but most importantly use this welcome series to convert them into new donors! After filling in some basic info—ta da! There are thousands of nonprofits changing the world in big and small ways every single day. The best of these nonprofits know that one of the major keys to success is using top-notch nonprofit tools to run smart, creative, and impactful campaigns.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Is the donor renewal rate low?

How To Write A Great Donation Receipt For Your Nonprofit


With automatic donation receipts, you have the ability to immediately acknowledge your donor’s gift, which has been proven to increase donor retention rates 400%. Here’s your contribution info: {{transaction_info}}. transaction_info}}.

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What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond


The overall 2020 donor retention rate was 43.6%, a 4.1% drop from the 2019 rate of 45.4%, likely brought down due to the 2020 first-time donor retention rate dropping 9.2% Despite falling donor retention rates, FEP found that giving in the U.S.

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Raise More By Avoiding “One Size Fits All” Email Appeals


Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Several of our Blackbaud nonprofit customers have recently had incredible success using a personalized approach to email: 1) An animal rights organization doubled click-through rates by personalizing an event email invitation with: The last year people attended. Capture more info during event registrations. Ever buy something that’s “one size fits all?”

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5 Ways Mobile Giving Can Boost Your Nonprofit Fundraising

Nonprofit Tech for Good

Text messages have a 98% open rate. Nonprofits can use text messaging to send updates, pertinent links, important info, provide links to donation pages and so much more. Use this info to optimize your communication strategy and usage of mobile messaging.

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Nonprofit Transparency Best Practices: Building Donor & Public Trust

Whole Whale

Your organization’s public disclosure of financial and tax documents can help instill confidence in donors, yes, but also grant making foundations, future hires, journalists, charity rating organizations, and the general public more broadly. Charity Ratings.

Are Multistep or Single-Step Donation Forms Better for Nonprofits?


Splitting them into multiple steps will have a positive impact on your completion rates! Building multistep donation forms is a great way to improve your fundraising by increasing your forms’ conversion rates. Which form had the highest conversion rate?

34 Clever Summer Fundraising Ideas

Whole Whale

Think a walk-a-thon meets those highway sponsorship programs: Get supporters to sponsor teams at a rate of $X per pound of trash collected. Combine local businesses, a boardwalk, info booths, and a nice day for a good cause.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

In short, one in one hundred of your followers will click on your first two posts in any given week and then the click-through rate drops steadily after that.

Every Time You Buy An Email List - A Puppy Dies!


It might not be true that a puppy dies every time you buy and email list, but your open rates and email reputation sure will. A 1% open rate is common for purchased lists. Compare this to open rates nonprofits see from groups like Care2 which is between 20%-40%. Remember the more info you ask for on sign up forms, the less of a response you will get. As you build relationships with these people, you will be able to gather more info about them.

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5 Google Analytics Stats To Track Fundraising Success


Image courtesy of Info Trust LLC. Understanding which traffic sources are generating the most donations already is key to determining where you should be focusing your efforts to bolster, and improve donation rates. Having a tough time tracking the analytic behind your last fundraising campaign? You’re not alone.

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Three Ingredients for Successful Year-End Fundraising


Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks. On average fundraising responses rates range from.08% to.13% – eNonprofit Benchmark Study. Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog.

How To Choose The Best Platform For Your Nonprofit Fundraising Event


Donors don’t have to enter credit card information and they can make their gift more easily and quickly, meaning you get a better conversion rate. No more looking through page after page to find the info you want. .

How to Get More Donations in 5 Minutes or Less


But, by the time they’ve entered their payment information, dug through their wallet for their debit card, typed in their info, and completed the rest of your form, they may have disconnected a little from the emotional connection that inspired them to give in the first place.

13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals


This contains things like technical information, event details and schedule, general tips, and team contact info. These emails had much higher open and click-through rates than other email sends.

Custom Facebook Landing Tabs Convert 47% of Your Visitors


Those ad-driven visitors converted to fans at a rate of approximately 47% WITH a landing tab. That type of conversion coupled with the fact that Facebook continues to push the limits, innovate and grow at a staggering rate (they’re over 550 million now) should convince you to at least explore creating a custom Facebook landing tab for your non-profit organization. In the tab section where you see Info, Wall, etc … click on the plus sign (+), which should be the last tab in the row.

Nonprofit Social Media Benchmarks Study


Generating a high fan rate is important, since news feeds carry that activity to potential new fans. The overall fan churn rate is 24% per year, which is higher than the eNonprofit Benchmarks Study email churn rate of 19% per year. Engage and provide interesting and useful info to your fans. Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start?

Free Digital Storytelling Online Event

Robert Weiner

My friends at TechSoup asked me to pass along info about their upcoming digital storytelling event. Whether you're a nonprofit video veteran or you're just starting to share your mission through online images and audio, the Digital Storytelling Event will provide you with information about the latest digital storytelling tools and how to acquire them at a discounted nonprofit rate through our TechSoup Stock program. More info: The event webpage is [link].

12 of Your Email Deliverability Questions Answered


How can I convince my nonprofit that list size isn't nearly as important as open rates and an engaged list?". I think the info you find will surprise you when it comes to that. When I ran programs, I loved to scrape the info from those responses and use it down the road. Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study.

How to Protect Yourself Against Online Blackjack Scams

Connection Cafe

Shady casinos usually hide essential info from the players. Read reviews, player feedback, and ratings from top industry experts. RTP (Return to Player) represents the rate of funds you can expect to retrieve throughout a gaming session. Best Blackjack Online Info and Resources.

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Live blogging from the 2011 Millennial Donor Summit: Exploring the Latest Millennial Research

Amy Sample Ward

Smaller requests with appropriate frequency – Millennials said they want to hear from organizations, but not get asks all of the time (want info on programs and services monthly). Track your open rates and conversions (do they open the email and then do they actually make a gift) – open rates are important to measure, not just conversions and gifts. Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit.

The Elements of a Successful Monthly Giving Program

Network for Good

Track your response rates and revenue, as well as retention over time. If that doesn’t give you a ton of info to keep you busy for weeks to come, there are some tried and true segments that may be more likely to become sustaining donors: One-time donors who give less than $200 per year.

The Elements of a Successful Monthly Giving Program

Network for Good

Track your response rates and revenue, as well as retention over time. If that doesn’t give you a ton of info to keep you busy for weeks to come, there are some tried and true segments that may be more likely to become sustaining donors: One-time donors who give less than $200 per year.

Drive Action by Optimizing Your Online Giving Page: 6 Simple Steps


Imagine then, if by optimizing your landing page you could increase the conversion rate to 5%. A study by Jakob Nielsen showed that web users spend 80% of their time focused on info above the page fold. Optimizing your online giving pages should be at the top of your priority list (as far as online goals go), that is, if you’re a non-profit and you’ve got a website. Hopefully you agree. If not, drop me a note in the comments.

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Phonathons: The Fundraiser’s Ultimate Guide & 15+ Top Tips

Double the Donation

But if your organization can be even 10% more deliberate about who you’re calling, it can have a great impact on your call conversion rate. Phonathons are a tried-and-true resource for all sorts of nonprofits and higher education institutions to engage donors and raise money effectively.

9 questions to help you align your mission, fundraising and marketing to attract donors more effectively

Get Fully Funded

You can create a Google Ads account (no payment info. Con: very low conversion rate (avg is less than 0.5%). Pro: strong conversion rate (avg is 3% – 4%). Pro: highest conversion rate (avg is 6% – 8%).

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Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

Open rates are flat. For last several years we’ve seen a precipitous drop in email open rate. Email open rates are actually up slightly across all four email categories – donation, enews, advocacy and other (please see the report for a definition of email categories). Flat open rates represent a very big change from the recent past. For more info on the Benchmark’s email findings tune in today for our webinar “ Why You Shouldn’t Stop Sending Email ”. .

3 Ways to Ruin Your Donor Database Before Entering Any Data

NonProfit Hub

Contact Info. Email open rates. Direct mail response rate. Steven Shattuck is a guest contributor for Nonprofit Hub, and VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Content Marketing Institute and Business2Community.

How to Write Fundraising Emails That Get Results

Get Fully Funded

For example, seven word subject lines have the highest open rates. You might want to review some past emails to see what fundraising email subject lines have gotten the most opens and use that info as a guide for going forward.

Why Segmentation Is So Important in Email Marketing


Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. Using segmentation can drastically improve your response rates, increase the value of your communications for the recipient, help reduce unsubscribes, and prevent list fatigue. Warm your audience up first with a newsletter or general info communication.

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[VIDEO] Where to Find Potential Donors to Support Your Cause


Just be willing to explain that, but that relentless contact info capture at events is essential. We’re going to brainstorm, find these donors, and we’re going to identify connections, we’re going to prioritize and rate them, and we’re going to set goals and act.

Nonprofit Technology News for January 2014

Tech Soup Blog

Sensoria makes a smart fitness bra that allows wearers to track their heart rate. Though Microsoft didn’t exhibit at this year’s CES, they’ve also developed a smart bra that is designed to help control the wearer's appetite and prevent emotional over-eating by monitoring heart and skin activity and making the info available on your Windows phone. smart socks generate heat maps of how a runner’s foot strikes the ground and sends the info to a phone app.

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Six Tips to Get the Most Out of Your Nonprofit Website

ASU Lodestar Center

A few other things to do: Add trust indicators – use badges, financial info, human quotes and ratings on your donation page to help increase your conversion rate. posted by Chris Pontine Digital Marketing. Many nonprofit companies are getting onboard in the digital world and have found the website builder which best fits their needs and budget.

6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. And the lower the retention rate, the more work fundraisers must do to keep the bottom line above water. Do You Know Your Donor Retention Rate? but what’s your organization’s donor retention rate?

Six Tips to Get the Most Out of Your Nonprofit Website

ASU Lodestar Center

A few other things to do: Add trust indicators – use badges, financial info, human quotes and ratings on your donation page to help increase your conversion rate. posted by Chris Pontine Digital Marketing. Many nonprofit companies are getting onboard in the digital world and have found the website builder which best fits their needs and budget.