article thumbnail

Maximize the Google Ad Grant with Keyword Research

NonProfit Hub

It all starts with finding the right keywords through keyword research. This is where keyword research comes in. What is Keyword Research? Keyword research is all about figuring out what people are searching for on Google. How to Perform Keyword Research. How to Create Effective Ads from Keyword Research.

Grant 54
article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Do the Research Favorite playlists change quickly. Industry events—Monitor the headline speakers and their audiences. Industry publications and research—Identify which authors are most visible and command the greatest credibility. YouTube—Research who is featured on TED Talks or other video productions.

YouTube 221
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

So, if your nonprofit works in environmental conservation, use a keyword research tool to identify common questions like “how to support local environmental initiatives.” Page Titles : These are the clickable headlines you see in search results. Over time, that can improve your organic ranking.

Action 259
article thumbnail

6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Do the research. Use the “mullet” philosophy when writing website and blog headlines. Use your keywords in front (the business), and the rest of the headline (the party) in the back. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

St. Louis 247
article thumbnail

Direct mail built the conservative movement. Can influencers beat it?

M+R

Research : get ready to spend (even more) time on TikTok (and Instagram). It’s at this point I have to bring up Betteridge’s law of headlines: “Any headline that ends in a question mark can be answered by the word no.” Search key terms and hashtags and see whose content grabs you. Looking for benchmarks?

article thumbnail

Research Friday: Controversial Nonprofit Compensation: Are We Missing the Point?

ASU Lodestar Center

Welcome to Research Friday ! highlight current research reports or studies and discuss how they can. While no one supports wasteful public spending or abuse of power, the cases that grab headlines and provoke legislation are actually far from the norm. Angela Francis , Senior Associate. Nonprofit Finance Fund. As part of a.

Research 104
article thumbnail

Is climate change action the new face of natural disaster relief?

Candid

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. Whether it’s global heatwaves, flooding in Pakistan, Canadian wildfires that block out the sun, decade-long droughts in Africa, or ever more powerful hurricanes, natural disasters have our attention.