NetWits

JANUARY 3, 2011

Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. A golf course photo is tested against a photo that connects visitors back to the need for pediatric cancer research. While we may have a hunch, content testing provides answers. Below are four ways to test an event landing page.

Rate 134

Rate Content Conversation Test 134

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Thorough understanding leads to big ideas. Creativity matters only if it sells.

Lesson 59

Lesson Fundraising Digital Test 59

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Public ideas about health are changing rapidly as a result of technology, medical research, and preventive and wellness services. 5 Ways Brands with a Purpose Make Positive Impact.

Companies 106

Companies Alaska Malta Philanthropy 106

Achieve

AUGUST 19, 2014

That quick bit of research is actually what spurred this fun little exercise. Newsprint black-and-white image. A good sense of hierarchy—IMAGE, then COLA BOTTLE, then HEADLINE, then COPY—across the page with some consideration of white space. Fun exercise over all, especially in the research phase. Sounds awesome.

Headline 40

Headline Exercise Empowerment Fun 40

The Fundraising Authority

MAY 8, 2021

Do you have a strong logo and some images on every page? Format Format - Google offers three formats - text ads, video ads, and images (called 'badges'). Keyword Research is the Key When you’re building your keyword list, it can seem overwhelming. Do you have Google Analytics Installed? Does your site use HTTPS encryption?

Grant 152

Grant Google Search Application 152

Connection Cafe

APRIL 2, 2014

Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. We like to work on mood boards in parallel with the User Research and Information Architecture phases so that the aesthetic is already defined by the time the Wireframes are complete. User Research.

Design 34

Design Process Web Photography 34

Pamela Grow

DECEMBER 14, 2023

Include images of people. Research has found that emotion-based storytelling in communications can trigger positive reactions through the release of brain chemicals like dopamine and oxytocin. Audience research is key to any effective marketing campaign. Include images of people. Understand your audience.

Tips 59

Tips Storytelling Images Camera 59

Nonprofits Source

NOVEMBER 3, 2017

Image Alt Tag. As it turns out, relevant images get 94% more views than content without images. This is because people process images 60,000 faster than they do words, making it easier to understand and retain information. Add your keyword to an image alt tag. Instead, they rely on image alt tags to index them.

Beginner 91

Beginner Digital Marketing Guide 91

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Some nice research here from marketing automation company Eloqua on optimal number of fields.

Donation 53

Donation Online Donor Blackbaud 53

Michael Stein's Non-profit Technology Blog

JUNE 15, 2007

Headlining A List Apart, a site devoted to website design and technique, focused recently on some very non-technical aspects of online marketing: the effective writing and and layout of web pages that sell your message. Non-Profit Market Research. Before you start writing, editing, and launching campaigns, do a little research first.

Headline 40

Headline Beginner Technique Profit 40

NTEN

JULY 28, 2010

Since we are a culture of acronyms, I fondly call it the “PREP” method: Plan – Research – Execute – Proact. (I Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more. Keep this in mind when you begin prioritizing the messages and ask(s) on your homepage. .

Method 52

Method Audience Design Question 52

NTEN

SEPTEMBER 23, 2010

" And he had the research to back himself up. The better the image quality is, the more reading from screen resembles reading from paper and hence the performance differences disappear." He is, of course, correct. For the most part, we don't read a lot of what we come across on the Web word-for-word. I certainly don't.

Web 70

Web NTEN Alternative Headline 70

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

If you've been following my widgets category , you know that I'm working on a screencast and have been researching and playing with widgets. Wikipedia's definition of widget also points to some popular, cultural, and technical, including: A comic book character and copyrighted image. A reference to gadget in the Delta Airlines Logo.

Widget 61

Widget Screencast Wikipedia Headline 61

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Decrease image sizes to promote faster load times. Try It on Classy . Trim unnecessary text .

National 71

National Raise Headline Campaign 71

M+R

JANUARY 26, 2023

After hours of waiting, days of preparing testimony, decades of leading researching — I was finally getting my chance to lay out exactly how serious the climate threat truly is. Rip from the headlines The news is urgent, tangible, and real. It was cold in the Senate hearing room, but I was sweating.

email 110

email Work Sound Hurricane 110

Care2

MARCH 4, 2009

5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives. Try to attach at least one compelling image to each page. Also try and use headlines, par"you" or "your" where possible.

Social Media 38

Social Media Content Practice Web 38

NonProfit Hub

NOVEMBER 3, 2022

They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. We changed the headline to convey value, gave the copy contextual placement near the form, and moved the email acquisition form into the eye-path of the visitor.

Donation 51

Donation Giving Headline Conversation 51

Nonprofits Source

JANUARY 23, 2023

After all, nonprofits can increase donations by an average of 126% by featuring a mobile-responsive design, according to online giving research. 5) Test different headlines and descriptions with RSAs. Think of headlines as a way to grab readers’ attention. You enter a variety of headlines and descriptions.

Grant 52

Grant Google Guide Nonprofit 52

Care2

JANUARY 15, 2009

Headlines should be short. Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email. 60) Search « What Makes A Campaign Go Viral? Ask them what they like and dislike about your current e-newsletter. by age, interest, activism level).

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. AI is becoming the ultimate nonprofit personal assistant.

FAQ 52

FAQ Language Model Nonprofit 52

Nonprofit Tech for Good

MAY 18, 2020

Although the program has been available for over a decade, our research shows that more than half of all nonprofit professionals are not aware of the Google Grant and how it can help nonprofits of all sizes. In contrast, well-researched, in-depth pages tend to perform much better with the Google Ad Grant (and Google organic search as well).

Google 331

Google Grant Guide Adopt 331

sgEngage

MARCH 22, 2023

Use striking images and give your page a compelling headline but keep all copy simple and short. Some final reminders: Conduct quality prospect research. Make a Crowdfunding Page Reach a wider prospect pool and raise fast cash for your next big project by creating a crowdfunding page. Make a fundraising plan.

Fundraising 81

Fundraising Gift Nonprofit Raise 81

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

Flickr Image by theamarand. Headlines are really tweets and more recently good headline writing is an essential skill for nonprofit marketers who embrace social a la “ the Upworthy headline.” The e-book covers examples of micro-content on different social media platforms and channels, pretty much the usual suspects.

Content 105

Content Arts Headline Map 105

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? You’ll be able to persuasively make the case for what you do, like the Gulf of Maine Research Institute has done so well, even in a small popup. For example, look at the (anonymized) donation page below. See how there’s only a tiny amount of text here?

Donation 92

Donation Question Effective Test 92

Nonprofits Source

OCTOBER 11, 2017

Research – Learn what customers want and how they behave/interact with your brand. Planning – Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor. Outline And Research Before You Start Writing. Conclusion.

Process 98

Process Content Digital Marketing 98

Nonprofits Source

MARCH 21, 2018

You’re not just limited to what everyone else is doing—make sure you explore all the features available to you with a little research. According to one study from the University of Massachusetts’s Center for Marketing Research , 71% of charities and nonprofits say social media is useful for driving online donations.

Social Media 109

Social Media Resource Marketing Media 109

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? You’ll be able to persuasively make the case for what you do, like the Gulf of Maine Research Institute has done so well, even in a small popup. For example, look at the (anonymized) donation page below. See how there’s only a tiny amount of text here?

Donation 41

Donation Question Effective Test 41

Bloomerang

AUGUST 28, 2021

Board members are a great target to having you assist with this, and this is actual research from Penelope Burk. You want to use the best photo image that you have. I would like for you to use images of people looking directly at the camera. . Compelling images to use. I love this image from Hope Services.

Video 77

Video Fundraising Guide Test 77

NTEN

MAY 27, 2010

Consider these keyword research tools to help you: Google keyword research tool (sktool). Alt tags for images. If it is an image link, then ask them to make the alt text include your target keyword. Compete.com Search Analytics. Search Engines' "Related Searches" Suggestions. BUILD WITH SEO IN MIND.

Search 65

Search Site Content Web 65

Neon CRM

JULY 14, 2023

Visuals: Also include images that journalists can use in their pieces about your organization, like logos, key personnel photos, and event pictures. Headline: Create a clear, compelling headline that covers the most important aspect of your message. Thought leadership content should be authoritative, engaging, and unique.

Public 52

Public Build Strategy Press 52

Whole Whale

NOVEMBER 12, 2023

It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. Give them something to do Don’t be afraid to ask for a little something extra in your recap: According to Network for Good’s research, 12% of annual giving occurs in the last 3 days of December. it reads at the top.

Sound 52

Sound Review Organization Hints 52

DNL OmniMedia

OCTOBER 22, 2020

Lupus Research Alliance. Check out the embedded video in the image below. Large photo headers overlaid with headline text can be a visually appealing way to catch the eye without overwhelming readers. Top Nonprofit Website: Lupus Research Alliance. North Shore Animal League. Mustard Seed Communities. Project Open Hand.

Websites 52

Websites Organization Nonprofit Site 52

Bloomerang

SEPTEMBER 6, 2021

And these are all very complicated topics sometimes, and so I started researching ways in which communication can help us explain very complex topics in very simple ways. And here’s some headlines of some news I found. And this also led me to work with a lot of social projects because it happens a lot of times the same, right?

Community 64

Community Video Broadcast Phone 64

Connection Cafe

DECEMBER 22, 2013

What donors can teach us about making more money, Penelope shares 3 key research driven insights around donor-centric fundraising. Frogloop’s Allyson Kapin gives advice on how to get on your target audience’s radar by improving image content. In this presentation, Counter-Intuitive or New Path to Profit?:

Story 54

Story Nonprofit Social Media Content 54

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 26, 2012

Being part of the Friending project opened our eyes to the vast amount of research and guidance that could help us make. fans and followers, tailoring messaging to be platform-appropriate, and using images and eye-catching headlines to make sure our messages are seen and read. against the wall to see what stuck.

Children 106

Children Voice Social Media Utah 106