ASU Lodestar Center

AUGUST 10, 2012

Welcome to Research Friday ! highlight current research reports or studies and discuss how they can. While no one supports wasteful public spending or abuse of power, the cases that grab headlines and provoke legislation are actually far from the norm. Angela Francis , Senior Associate. Nonprofit Finance Fund. As part of a.

Research 104

Research Survey Retention Nonprofit 104

The Fundraising Authority

MAY 8, 2021

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. There aren’t many requirements to get started.

Grant 152

Grant Google Search Application 152

Nonprofit Tech for Good

AUGUST 9, 2021

To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. According to HubSpot Research , Linked Pages that have 100 followers or more earn a median of two clicks on the first two posts that a nonprofit shares on LinkedIn per week.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

Candid

FEBRUARY 23, 2023

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Create a simple design Research suggests that a website’s homepage has 50 milliseconds (0.05 Be mobile-friendly.

Effective 119

Effective Create Strategy Nonprofit 119

Achieve

AUGUST 19, 2014

Google search “ads from the 1950s” and brush yourself up on the iconic advertisements that once graced the pages of magazines, periodicals, and outdoor boards of the time. That quick bit of research is actually what spurred this fun little exercise. Fun exercise over all, especially in the research phase. summerglamor-collage.

Headline 40

Headline Exercise Empowerment Fun 40

Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. With search engine optimization. Why nonprofits should be investing in SEO.

Beginner 91

Beginner Digital Marketing Guide 91

NonProfit Hub

OCTOBER 26, 2016

We focused on research, expert opinions and our own experience to generate regular content in those areas. Captivate with headlines. Headlines are another great way to split up your content. Take the Nonprofit Hub site: we built it as an educational resource for nonprofits and other organizations. Add some visuals. Make a list.

Content 28

Content Headline Captivate Nonprofit 28

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Participating organizations can spend these ad credits to promote their landing pages within Google search results for mission-related keywords. Google essentially pays for the clicks you receive.

Grant 52

Grant Google Guide Nonprofit 52

Nonprofit Tech for Good

DECEMBER 6, 2018

Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. Over a 12 month period for one charity I work with,13% of all goals were driven by Google Ads (noted here as Paid Search); over four times as many as by social media. .

Grant 260

Grant Google Profit Adwords 260

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

If you've been following my widgets category , you know that I'm working on a screencast and have been researching and playing with widgets. so I go search for some music for the soundtrack.). Streaming Headlines or Other Content from other Blogs or Links. - one whose name is not known or cannot be recalled."

Widget 61

Widget Screencast Wikipedia Headline 61

Nonprofit Tech for Good

MAY 18, 2020

Although the program has been available for over a decade, our research shows that more than half of all nonprofit professionals are not aware of the Google Grant and how it can help nonprofits of all sizes. In short, the Google Grant provides nonprofits with $10,000 each and every month to spend on ads in Google Search.

Google 331

Google Grant Guide Adopt 331

sgEngage

AUGUST 23, 2023

Low search volume. Alternatively, you might’ve picked countless keywords with low search volume. However, not very many people will search those terms and encounter those ads. Then, research those terms with Google Keyword Planner. Aim to strike a balance between search traffic and competition.

Grant 69

Grant Google Guide Management 69

NTEN

SEPTEMBER 23, 2010

" And he had the research to back himself up. I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. He is, of course, correct. For the most part, we don't read a lot of what we come across on the Web word-for-word.

Web 70

Web NTEN Alternative Headline 70

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. One of my favorite sections of the site includes the benchmarking data for foundation use of social media by channel which makes it very easy to do research.

Studies 116

Studies Research Trend Fund 116

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 2, 2007

I also search through their networks if I need to find a contact or source for a blog post, research, or other task I'm doing on for a project. I recently did an interview with a HBS student who was researching MySpace and Second Life (looking at Second Life from the standpoint of social networking).

Linkedin 50

Linkedin Myspace Second Life Widget 50

Qgiv

MAY 11, 2021

Instead of bidding on sweet auction items, you’ll be bidding on keywords, which are the search queries your potential supporters put into search engines (in this case, Google). When a donor clicks on your ad, search engines determine how much to charge you based on your maximum bid, which is how much you’re willing to spend per click.

Google 52

Google Grant Rate Headline 52

Care2

MARCH 4, 2009

4) Search Engine Optimization: Integrate keyword-rich content into your website that your target audiences want to read. 5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives. Also try and use headlines, par"you" or "your" where possible.

Social Media 38

Social Media Content Practice Web 38

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Give your campaign some juice by prioritizing your page’s search engine optimization (SEO). .

National 71

National Raise Headline Campaign 71

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

The Journal of Computer-Mediated Communication October issue is devoted to scholarly research on social networks. The article says that new research suggests that social networking sites will help humans surpass this limit. Perhaps there is a lot to learn from headline writing skills. This is a must-read. There are 18 articles.

Social Network 50

Social Network Nptech Tag Network 50

Care2

JANUARY 15, 2009

60) Search « What Makes A Campaign Go Viral? Headlines should be short. Ask them what they like and dislike about your current e-newsletter. Short And Scannable: Develop a style guide and make e-newsletters concise, to the point and scannable. Many e-newsletters are too long and not well organized.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

FEBRUARY 7, 2009

60) Search « Why Every Nonprofit Should Embrace the Web 2.0 Surprise, surprise, a lot of people were searching on keywords like “register to vote” in September and October, and we got our highest numbers yet. Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.)

Google 31

Google Grant Adwords Social Media 31

Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. AI is becoming the ultimate nonprofit personal assistant.

FAQ 52

FAQ Language Model Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Inferring intent from search keywords. Young Einstein.

Screencast 50

Screencast Analytics Measure Web 50

NTEN

MAY 27, 2010

There's not a single client we work with who doesn't want to be catapulted to the top of search engine rankings. Unfortunately, the old days of simply adding meta data to your pages or "submitting" them to search engines no longer works like a charm. Search engine optimization (SE0) is like a moody tween at best.

Search 65

Search Site Content Web 65

Beth's Blog: How Nonprofits Can Use Social Media

JULY 1, 2005

I am 28 years old and am just beginning to work in consulting and training in the use of new web tools for research and communication. More specifically, I help non-profit, small business and academic groups and individuals learn how to use web applications and services like RSS, blogs, wikis, search, social bookmarking, podcasting and more.

Wiki 50

Wiki Technorati RSS Nonprofit 50

DipJar

MAY 3, 2022

A web design firm can help you conduct audience research, map out the site’s content, optimize the branding, and create a strategy for promoting the site. . You will want to design your site with that audience in mind, so adjust your tone, color scheme, imagery, and headlines accordingly.

Fundraising 52

Fundraising Audience Websites Design 52

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Does anyone know of resources to help me learn to track and do this kind of research/outcomes work?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Does anyone know of resources to help me learn to track and do this kind of research/outcomes work?

Social Network 74

Social Network ROI Social Media Network 74

NonProfit Hub

AUGUST 12, 2021

You’ll be able to persuasively make the case for what you do, like the Gulf of Maine Research Institute has done so well, even in a small popup. The next example is a landing page linked from a Google search of “donate to save wildlife.” What other assumptions am I making? Action Item #4. Reflecting your donors’ values and beliefs?

Donation 92

Donation Question Effective Test 92

Care2

FEBRUARY 3, 2008

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Does anyone know of resources to help me learn to track and do this kind of research/outcomes work?

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofits Source

FEBRUARY 25, 2017

How content marketing impacts search ranking results (and why that matters). How to set up Google Search Console. No marketer would disagree in the benefits of content marketing or Search Engine Optimization (SEO) for nonprofits. How Content Marketing Impacts Search Ranking Results. How to set up Google Analytics.

Content 40

Content Leadership Marketing Files 40

Media Cause

JUNE 16, 2022

The Conscious Kid —The Conscious Kid is an education, research, and policy organization that supports families and educators in taking action to disrupt racism, inequity and bias. How To Deconstruct Racism, One Headline At A Time, Baratunde Thurston. We’ve highlighted a few events local to our offices: Bay Area Juneteenth Events.

Resource 52

Resource United States Movie Louisville 52

NonProfit Hub

AUGUST 12, 2021

You’ll be able to persuasively make the case for what you do, like the Gulf of Maine Research Institute has done so well, even in a small popup. The next example is a landing page linked from a Google search of “donate to save wildlife.” What other assumptions am I making? Action Item #4. Reflecting your donors’ values and beliefs?

Donation 41

Donation Question Effective Test 41

Nonprofits Source

OCTOBER 11, 2017

Research – Learn what customers want and how they behave/interact with your brand. Planning – Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor. Outline And Research Before You Start Writing. Introduction. Conclusion.

Process 98

Process Content Digital Marketing 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2006

Technorati Search Widget : If anything else, I use the search widget on my blog to retrieve posts I wrote about a while ago, but can't quite remember when or what category I filed them in. Visitors or readers might find the search useful as well. It searches searches only a smaller portion of the Internet.

Widget 50

Widget Typepad Badge Aggregator 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2007

Here's his definition: A Widget is a piece of code that enables a non-technical website publisher to pull in data and a display for that data from another website, so they can have, say, news ticker headlines or a personal horoscope, or local weather or an RSS feed. Visitors or readers might find the search useful as well. Act 2: Why.

Screencast 50

Screencast Widget NTEN Badge 50

DNL OmniMedia

OCTOBER 22, 2020

Lupus Research Alliance. Thanks to a custom integration with Luminate Online , this site can support complex sponsorship search and eCommerce tasks while reporting all-important engagement data directly back to the central database. Top Nonprofit Website: Lupus Research Alliance. North Shore Animal League. Project Open Hand.

Websites 52

Websites Organization Nonprofit Site 52