Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. Now more than ever, nonprofits need to share stories of how they’re making the world better.

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Channel Sierra Leone Story Digital 247

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Social proof is particularly powerful when famous people are setting the example.

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Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Conversation starters are questions, visuals, anecdotes, stories, or other snippets of content that you share on social channels to ignite engagement. This list should be with you when you are planning out your content and engagement for your social media channels. Craft good headlines. Avoid giving it all away in the headlines.

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Social Media Headline Media Social 101

Get Fully Funded

MARCH 14, 2022

Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. The fewer words you use the better, but you will need words to tell your story. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters.

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Profit Websites Build Work 124

Nonprofit Tech for Good

OCTOBER 31, 2011

Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. The home page of today should have large, powerful images and minimal text. Images should be consistent in size and resolution and should be placed in the same location on every page.

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Design Websites Practice Widget 260

Whole Whale

SEPTEMBER 8, 2023

Repeat what works – Keep using effective stories, calls to action, and emotional appeals. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Personal stories, donor benefits, time sensitivity? Passionate explaining of impact?

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Lesson Fundraising Digital Test 59

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action. No matter what’s on your fundraising to do list this fall, there’s one must have that you can’t afford to leave off that to-do list – stories. 15 Minute Storytelling Workouts.

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Storytelling Fundraising Calendar Map 46

Bloomerang

OCTOBER 4, 2021

There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There are no images to tell a story explaining why they’re sending this appeal. The paragraphs aren’t indented so the text is hard to read. Our Incoming 1L class.” This isn’t compelling as a fundraising appeal.

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Question Donor Test Student 142

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. Human interest stories and good news from the organizations generated more interaction than others. So, do businesses then need to turn to ads/sponsored stories? And now to end with a shaggy dog story. But I also love animals.

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Facebook Change Profile Impact 112

See3

OCTOBER 3, 2014

Use your computer’s screenshot feature to capture an image from your video that is emotionally compelling, and upload it in your video settings. Upworthy headlines are a good source of inspiration.) In your video description, consider telling people a story instead of describing what’s happening in the video.

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YouTube Free Headline Search 40

Have Fun - Do Good

SEPTEMBER 6, 2006

They are accepting film, audio, images and text on these issues: War & Dialogue : Women's Perspectives Deadline for submissions: October 1, 2006 Let us take you beyond the headlines and show you how war is affecting the lives of young women around the world-both in conflict zones and outside them. Tell us yours.

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Museum International Story Music 40

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Watch a video (could be a training or story of impact in the community). Pin something you pinned or an image from your site.

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Build Online Donor Newsletter 36

Pamela Grow

DECEMBER 14, 2023

In this guide, we’ll highlight the following tips to help you improve your nonprofit website’s emotional appeals: Tell compelling stories. Include images of people. Tell compelling stories. Data is a powerful way to add credibility to your content, but it’s especially impactful when contextualized through impact stories.

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Tips Storytelling Images Camera 59

Care2

AUGUST 22, 2013

Share a story, donate money, sign up for a contest, watch a video, etc.). Test 3-4 new Facebook Ads: Test different ad types (promoted post, sponsored story, etc.), test different images, ad copy, and targeting. topic, draft headline, and bulleted ideas to expand on. Who are the target audiences? Constantly.

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Online Tips Calendar Test 71

Connection Cafe

DECEMBER 1, 2017

When visitors reach your landing page there are certain things they must see in order to be prompted to give you their email address: The headline on your landing page should match the ad or post it’s linked to, otherwise people will be confused as to why they’ve reached that page in the first place. Keep them short.

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email Build Guide Social Media 29

Connection Cafe

JUNE 22, 2015

In the old days, the “Body” would be where you’d create your Web Page by inserting all of your text, images, headlines, etc. Content Model Success Story. I told the story of the National Military Family Association and how I worked with them to define one of the most complex Content Models I’ve seen.

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Model Content Minneapolis Structure 20

NonProfit Hub

JANUARY 9, 2015

Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). Realize right now that what you do is important to the community, and you need to let people know your story. But you probably haven’t heard that yet.

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Trend Benefit NPO Nonprofit 28

Get Fully Funded

JUNE 11, 2023

8 Keys to Writing the Perfect Fundraising Letter Your fundraising letter must quickly grab the reader’s attention, tell a story , and ask for a gift. They’ll skim through photos, images, and quotes that stand out. Continue by telling more of a brief but moving story that demonstrates the need met by your nonprofit.

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Fundraising Guide Mail Gift 111

Care2

JANUARY 14, 2009

Headlines should be short. Get Interactive: Ask people to take a poll or share a story. Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email. Ask them what they like and dislike about your current e-newsletter.

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Newsletter Tips gMail Headline 51

NTEN

JULY 28, 2010

Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more. For example, try to keep all general information about who you are on one “About Us” page instead of breaking it out into multiple pages (Our Mission, Our History, Our Staff, Our Story, etc).

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Method Audience Design Question 52

Get Fully Funded

AUGUST 1, 2022

Set her heart on fire with stories of real lives and real change – it’s what she wants to know after giving. ONE Success story. Kick off your newsletter by sharing one good story that shows how your nonprofit is making a difference. Don’t let a story go on and on. Good images. Less is definitely more.

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Newsletter email Create Template 124

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Tell your story with a sense of urgency to motivate immediate action. Try It on Classy.

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National Raise Headline Campaign 71

M+R

JANUARY 26, 2023

Person] is a person whose story I am going to tell you now A powerful way to communicate authenticity is to tell a true story about a real person and provide real details about the way your reader’s action will have an impact. Rip from the headlines The news is urgent, tangible, and real. We know that.

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email Work Sound Hurricane 110

Nimble AMS

DECEMBER 1, 2023

Using a theme helps you craft a story across your annual report and ensures members and stakeholders connect with your report. In addition to including the statistics, highlight some of your new members, featuring a Q&A that tells their membership stories. For example, did membership increase this year?

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Report Headline Associations Picture 140

NTEN

SEPTEMBER 23, 2010

The better the image quality is, the more reading from screen resembles reading from paper and hence the performance differences disappear." I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. I certainly don't.

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Web NTEN Alternative Headline 70

Classy

APRIL 5, 2021

Use high-quality images or graphics to support your call to action. To get started, here are a few campaign elements we recommend: Create a clear custom headline . Their page draws donors in with a strong headline image and branded visuals. . Enable domain-masking to match your website branding. Consistency is key.

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Campaign Fundraising Strategy Headline 64

Neon CRM

JUNE 6, 2023

You include images of Ruby as well as a video from the news clip when she was rescued. Ideally, the blog would be longer and include multiple images and pieces of media. Read Ruby’s story. This allows you to use her story to show the impact of your organization, which is typically the goal for a newsletter.

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Content Ideas Summary Metrics 52

Care2

JANUARY 15, 2009

Headlines should be short. Get Interactive: Ask people to take a poll or share a story. Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email. Ask them what they like and dislike about your current e-newsletter.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Tech Soup

SEPTEMBER 4, 2014

That’s why stories are important, especially if our goal is to build a social movement: stories help us understand and relate to each other. For example, World Press Photo put together this powerful series on life in North Africa, giving an inside perspective not found in headlines, soundbites, or protest clips.

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Story Iowa Social Libya 60

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Your nonprofit can also share stories of beneficiaries you’ve helped to make your cause even more compelling and inspire action.

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Strategy Nonprofit Guidelines Websites 59

Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. What do these new AI tools do?

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FAQ Language Model Nonprofit 52

Nonprofits Source

MARCH 21, 2018

They counteract this by telling the stories of people both past and present who have connections with the American Red Cross. Don’t be afraid to share people’s stories because it will make your organization feel a lot more friendly and open. Like the American Red Cross, they know how to use personal stories to promote their brand.

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Social Media Resource Marketing Media 109

Connection Cafe

DECEMBER 22, 2013

Baldrick’s Foundation shares expert story-telling advice. Creating share-worthy content means understanding your audience and the story they want to tell. Twitter and Facebook serve different functions, but two things should always be consistent: your ask and your story. What’s the story? It’s hot.

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Story Nonprofit Social Media Content 54

NonProfit Hub

JANUARY 14, 2016

You also want to have a strong headline that complements the anchor text that got them there. For example, if someone clicked on a link in an email that said, “Register for XYZ event,” then the headline on the landing page should reflect that anchor text. You want one call to action, and that’s it.

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Design Headline Reflection Action 28

Nonprofits Source

OCTOBER 11, 2017

Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. A good framework to follow, especially if you want to show the impact your nonprofit makes , goes something like this: Give an example of a success story by highlighting results. Write A Headline That People Want To Click.

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Process Content Digital Marketing 98

Bloomerang

AUGUST 28, 2021

And this is telling them exactly how they met the need by sharing these photos of these girls are getting their master fire-starting skills, and there’s photos of them, and it’s a really short story with a photo of how the need was met. . Have a short story with a photo if possible. Very short story about Ricky Bobby.

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Video Fundraising Guide Test 77

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Public Insight Network in Minnesota is a network of 75,000 people who help make Minnesota Public Radio News by sharing their observations, insights, and experiences with reporters and editors who may share these insights through a story or on the web site. How do you measure the impact of the crowd here?

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Measure Fund Impact Minnesota 96