TechImpact

DECEMBER 16, 2013

Image courtesy of Vudu Marketing. Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence. Have other tips you’d like to share?

Online 268

Online Strategy Headline Search 268

TechImpact

JULY 21, 2014

Image courtesy of Scorephoenix.org. Stock images. Nothing says “I took the easy way out” like using stock images in a newsletter. Show them how much they’re valued by using images taken of your team, from around the office, or from your last event. Come up with some snappy titles and headlines that will attract clicks.

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Newsletter email Meme Images 246

Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? Tip: Make sure that the names of your images, the captions of your pins and the descriptions of your pin boards are using the right keywords and search terms so that they can easily be discovered by potential supporters.

Storytelling 179

Storytelling Social Media Nonprofit YouTube 179

Nonprofit Tech for Good

JULY 4, 2021

It’s no secret that Generations Y and Z heavily rely on it, but you might be surprised to learn that more than half of Gen X is inspired to donate by a post or image they saw on social media. Connect your mission to headlines donors care about. Investing in social media is a safe bet. It pays to pay attention.

Ideas 358

Ideas Online Fundraising Social Media 358

TechImpact

JANUARY 13, 2014

Image courtesy of Inside Facebook. Each part of your posted link is highly customizable; from the image to the headline, every part can be changed to your specifications. Facebook is a powerful social outreach tool that is often under utilized. Pin to the top.

Facebook 180

Facebook Social Media Headline Nonprofit 180

Candid

AUGUST 2, 2023

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. Header image: Smoke from wildfires in Quebec, Canada shrouds New York City on Wednesday, Jun 7, 2023. July was the hottest month in the hottest year in recorded history. M1 Buses on Madison Av.

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Disaster Action Change Hurricane 98

Pamela Grow

JUNE 28, 2023

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Your header image: This is the graphic that appears at the top of your message. Subject Line: Your subject line determines if your email gets opened or not. It depends.

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email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. Avoid giving it all away in the headlines. Be visual. “If

Social Media 101

Social Media Headline Media Social 101

NetWits

JANUARY 3, 2011

Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”. While we may have a hunch, content testing provides answers. What results have you seen?

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Rate Content Conversation Test 134

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Testing several versions of your donation page will help you ensure the maximum amount of conversions.

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Test Digital Headline Language 84

EveryAction

SEPTEMBER 20, 2016

Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

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Metrics Social Media Measure Media 100

Candid

FEBRUARY 23, 2023

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Be sure to incorporate your nonprofit’s guiding principles and why these values are important to your cause on your homepage.

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Effective Create Strategy Nonprofit 119

See3

MARCH 3, 2010

It’s really the fine details that matter most when it comes to website design: the balance of text and images on a page, the user experience after submitting a form, how linkable text appears throughout the site. But think also about how your website appears when shared on other sites, like when someone shares it as a link on Facebook.

Facebook 71

Facebook Share Web Headline 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Social proof is particularly powerful when famous people are setting the example.

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Charity Lesson Marketing Digital 128

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. I can tell you that I almost instantly send those to the trash.

email 28

email Marketing Headline Ratio 28

Classy

JUNE 16, 2021

In your instructions, you can also include helpful tips for things like what campaign photo the fundraiser might want to use, or ideas for their campaign page’s headline. Explain the process step by step and have someone who has never done it before test your instructions to make sure they’re easy to follow.

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Fundraising Haiti Instruction Instructional 94

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

For example, my one colleague replaced her profile photo with a black and white image that states “Away.” But one thing I’ve been noticing about my friends on Facebook, particularly nonprofit professionals, is that they are signaling that they are spending less time on Facebook.

Facebook 76

Facebook Digital Strategy Social Media 76

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. We're now planning to expand this to the rest of our emails.

Rate 52

Rate Newsletter Adobe Headline 52

Nonprofit Tech for Good

OCTOBER 31, 2011

Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. The home page of today should have large, powerful images and minimal text. Images should be consistent in size and resolution and should be placed in the same location on every page.

Design 260

Design Websites Practice Widget 260

Get Fully Funded

NOVEMBER 2, 2021

Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. Spend the time to get this right – it’s THAT important!

Giving 119

Giving Design People Fundraising 119

Bloomerang

OCTOBER 4, 2021

There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There are no images to tell a story explaining why they’re sending this appeal. The paragraphs aren’t indented so the text is hard to read. Our Incoming 1L class.” This isn’t compelling as a fundraising appeal.

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Question Donor Test Student 143

The Fundraising Authority

MAY 8, 2021

Do you have a strong logo and some images on every page? Format Format - Google offers three formats - text ads, video ads, and images (called 'badges'). Be sure to set up an ad for each keyword that includes that keyword in the headline and the description. Do you have Google Analytics Installed? Visit your site.

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Grant Google Search Application 152

Classy

MAY 25, 2021

On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note. Check out how the Eat.Learn.Play. Foundation utilized Classy to elevate their donation form.

Donation 67

Donation Tips Rate Mobile 67

NonProfit Hub

JULY 17, 2017

Whether you want to quickly create professional images or design an entire website, there’s a template for that. The basic signup is free, but if you use their images, you may have to pay a small fee of $1 for each. The basic signup is free, but if you use their images, you may have to pay a small fee of $1 for each.

Marketing 39

Marketing Resource Doc Strategy 39

Tech Soup

JANUARY 19, 2017

Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. Write less lengthy copy and better headlines. Metrics show that images on social media platforms perform 300 percent better. Image : denizya / Shutterstock.

Digital 36

Digital Marketing Game Headline 36

Get Fully Funded

MARCH 14, 2022

Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. and it is communicated through your logo, typography, colors, photo style, and tone or voice.

Profit 124

Profit Websites Build Work 124

Achieve

AUGUST 19, 2014

Newsprint black-and-white image. A good sense of hierarchy—IMAGE, then COLA BOTTLE, then HEADLINE, then COPY—across the page with some consideration of white space. This viewer will first look at the eyes of the model, then the headline, “Naturally You.”, Sounds awesome. Gotta love the 50s. . summerglamor-collage.

Headline 40

Headline Exercise Empowerment Fun 40

Tech Soup

APRIL 14, 2015

Load keywords in all the important places — page titles, meta descriptions, and headlines. You also need a headline that is similar to the page title. Make sure you properly format headlines with an "H1" (headline one) tag. Image / Alexis Wilke / CC BY-SA. Tip 4: Put Keywords in the Right Places.

Search 36

Search Websites Tips Headline 36

See3

OCTOBER 3, 2014

Use your computer’s screenshot feature to capture an image from your video that is emotionally compelling, and upload it in your video settings. Upworthy headlines are a good source of inspiration.) Choose a good thumbnail. If you allow YouTube to automatically choose your thumbnail, it probably won’t be very interesting.

YouTube 40

YouTube Free Headline Search 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. Before the holidays, I wrote a post about creating branded cover images for your supporters to incorporate into their individual profiles. Last week, I had used a cover image from Surfrider because I truly love the ocean. But I also love animals.

Facebook 112

Facebook Change Profile Impact 112

Judi Sohn

JUNE 1, 2009

So if you have a line of text and select “bold blue headline&# the software would automatically throw in something like <h2 style=&# font-style:bold;color:blue;&# >Line of text</h2> around the line of text. Automatically insert images with absolute links, uploading as needed ( [link] instead of./images/location).

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email Test Template Convio 100

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Your landing page copy and images need to be consistent with your ask. Take 30 minutes to write out what the headlines will be, any additional copy, and create a list of graphic needs. Customize the Donation Page to Reflect the Story— Want to improve your donation page conversion rates?

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Storytelling Fundraising Calendar Map 46

Nonprofits Source

NOVEMBER 3, 2017

Image Alt Tag. As it turns out, relevant images get 94% more views than content without images. This is because people process images 60,000 faster than they do words, making it easier to understand and retain information. Add your keyword to an image alt tag. Instead, they rely on image alt tags to index them.

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Beginner Digital Marketing Guide 91

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. This post was originally published on 7/28/2019 and updated on 8/5/2022. 5 Ways Brands with a Purpose Make Positive Impact. These days, purpose is becoming increasingly mainstream.

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Companies Alaska Malta Philanthropy 106

NonProfit Hub

NOVEMBER 1, 2016

They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. We changed the headline to convey value, gave the copy contextual placement near the form, and moved the email acquisition form into the eye-path of the visitor.

Conversation 28

Conversation Create Donation Headline 28

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Takeaway #1 Know Your Donors Ogilvy had an “aha” moment when researching Rolls-Royce – discovering in a trade journal that their engineers focused extensively on reducing noise.

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Lesson Fundraising Digital Test 59

NonProfit Hub

DECEMBER 5, 2014

Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. Note the large image with interesting artwork that first grabs your attention. 2. Below in a gold box, you can read about the featured image and learn more about the singer, Stacy.

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Causes People Slides Online 52