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The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

Cost-to-Revenue Ratio. A cost-to-revenue ratio is a slightly different measurement than ROI that can tell you how much profit your event made versus the costs sunk into it, helping you determine whether the event overall showed a profit or a loss. The lower the ratio, the more effective your spending is. . Event Attendance Rate.

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Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event

Bloomerang

The second biggest mistake is not doing enough to retain event donors, who have some of the highest lapse rates of all donors. . When it comes to individual giving, an acceptable cost-benefit ratio can depend on a range of factors: Your organization’s history, age, and size. raised ratio? Honest number crunching.

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Supporting a Nonprofit Business Plan: A Leader’s Guide to Guiding Your Board

Neon CRM

To make it easier, we’ve organized the components of a nonprofit business plan into three categories based on your responsibilities: Board Support and Guidance Vision and Values Alignment Financial and Resource Planning Executive Summary: A brief overview of the nonprofit’s mission, goals, and strategies.

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10 Year End Fundraising Mistakes to Avoid

Get Fully Funded

You know, the kind where you get mind-blowing results like higher than average email open rates, more donations than ever on Giving Tuesday, and surprise donation after surprise donation the last week of the year. What’s your goal for year end fundraising this year? It’s a big mistake to go into fundraising season without a goal.

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Will Nonprofits Move Away from One Big Gala Every Year?

Greater Giving

To test the hypothesis that virtual events produced a better cost-to-revenue ratio, we asked fundraisers in the State of Nonprofit Fundraising report how their event costs changed between their live events and virtual events, in relationship to their fundraising goals. We were impressed!

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3 Ways to Incorporate Matching Gifts Into Your Fundraising Strategy

Classy

Mentioning matching gifts in your communications results in a 71% increase in email response rate from donors, so weave this into your outreach to boost donor engagement and funds. While most matching gift companies match at a 1:1 ratio, some even match at a 2:1, 3:1, or even 4:1 ratio. Strategize With a Developed Research Plan.

Gift 57