Get Fully Funded

FEBRUARY 22, 2022

If you are just starting out, you may have to build up to that goal. But your goal should be to spend appropriately on fundraising so you can bring in the money you need to fully fund your programs. What About Ratings on Sites Like Charity Navigator? No one wants a two-star or—God forbid—a one-star rating!

Fundraising 132

Fundraising Charity Mail Nonprofit 132

NetWits

NOVEMBER 14, 2010

43% rated their website as very effective in meeting their strategic internet goals. A ratio of 4:1 is a good benchmark: ensure that for every 4 emails you send out, you only have one that directly solicits funds. Consider your key online goals and make sure that your website reflects these.

Asia 109

Asia Activities Active Activism 109

Neon CRM

OCTOBER 5, 2023

What’s a fundraising efficiency ratio? And what’s a “good” ratio to try to maintain? Your efficiency ratio measures the amount of money you spend on fundraising against the amount of revenue generated by those activities. Why Is Understanding My Fundraising Efficiency Ratio Important? Why should you track it?

Ratio 52

Ratio Fundraising Metrics Raise 52

Connection Cafe

AUGUST 9, 2013

Delivering personalized content to your audiences can significantly increase click-through rates. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Connection Cafe

AUGUST 8, 2018

Include progress toward the goal of 100% support. Tip: A ratio of one champion to every 20-30 staff members is best. Publish participation rates (never total giving) from each department regularly throughout the campaign. Sounds too good to be true! So how do you do it? Recruit Your Champions! Work the Plan!

Campaign 24

Campaign Giving Strategy Pledge 24

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. For engagement, I looked at the Repin Ratio by board and select those with the highest ratio. Engagement.

Benchmark 102

Benchmark Photography Ratio Stats 102