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2 Arguments for Why Nonprofits Should Stay on Facebook

NonProfit PRO

Facebook seems to always make controversial headlines. Here's why your nonprofit should continue using Facebook despite these criticisms. When the platform created fundraising tools, it was an exciting new innovation for nonprofit organizations. However, this too was eventually regarded in a controversial manner.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 3) Understand Facebook Ad objectives.

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4 Ways Your Nonprofit Can Better Utilize Facebook

TechImpact

Image courtesy of Inside Facebook. Facebook is a powerful social outreach tool that is often under utilized. However powerful, Facebook seems to have become lost in the social media swirl of late. Here are 4 tips to customize your Facebook, and increase its reach in 2014 according to Kristi Kosak of Media Cause.

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Less is More: The Dos and Don’ts of Facebook Advertising

Byte Technology

That said, Facebook has certainly become a mainstay for businesses large and small seeking to enhance their profiles and promote their brands in a virtual world where “likes” can quickly convert to dollars and cents. Before you create a Facebook advertisement, consider your message carefully. Leverage the best possible imagery you can.

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Upworthy Type Headlines: To Like or Dislike?

Care2

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. But is this a signal that people are growing weary of the “and you won’t believe what happened next” headlines? What about Facebook?

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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

Usual suspects are headlines about post time, a hook, putting the right content in the right place and in front of the right people. Of course, posting a boring read with a jargon headline at 2 a.m. But you still have a jargon headline and a boring read. for your age 45+ audience is going to bomb. Certainly not Kathy.

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Facebook Usage Declines: What Does It Mean for Your Nonprofit’s Digital Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent. Increased discord on Facebook.