Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent. Increased discord on Facebook.

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Facebook Digital Strategy Social Media 76

Greater Giving

FEBRUARY 20, 2024

Essential Details for every gala invitation Headline: Captivate with a catchy title that reflects your event’s theme and purpose. Consider your audience and budget for the best delivery method. Weekdays often work if your audience tends to be younger or has flexible schedules. Let’s dive in! Digital or Physical?

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Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Pages.

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M+R

APRIL 29, 2021

This year’s big headlines are: . Audiences grew across all digital channels. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%. We have a few fun social media events coming up, so be sure to follow @mrcampaigns on Facebook, Twitter, and Instagram to learn more.

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The Modern Nonprofit

DECEMBER 4, 2023

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. The Impact of Tech Giants on Nonprofit Fundraising Tech giants such as Apple, Meta (Facebook), and Google play a pivotal role in shaping data privacy norms.

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Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? Pinterest often gets lost in the all the breathless media coverage of Instagram and Facebook, but it’s still a marketing powerhouse to be reckoned with. Also, p ins have a much longer shelf-life than tweets and Facebook posts.

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Tech Soup

MARCH 11, 2014

But when Facebook comes out with a new app, you should probably pay attention to it. Facebook Paper, released in February for the iPhone, is a whole new way to browse the social media network. While the Facebook app is more focused on personal interactions, Paper is centered around news and multimedia. How Paper Works.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. from Broad Match to Phrase Match) to help combat those errant searches.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). The art of writing good teaser headlines is critical to getting more interaction. Commenting on the posts in other aligned partner’s Facebook pages.

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Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit.

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Pamela Grow

JUNE 28, 2023

A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% of their total audience. In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%. billion by 2025. In contrast, social media algorithms will always limit your organic reach.

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email Rate ROI Social Media 52

Pamela Grow

MARCH 10, 2021

Your Audience. Begin with your audience. ” Focus on the stories that resonate most with your supporters (here’s where your data, including Facebook analytics, can come in handy). Then I’ll test them in the Advanced Marketing Institute’s Headline Analyzer, where I’ll get a score. I aim for over 50.

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Connection Cafe

AUGUST 23, 2013

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Dozer got his own Facebook page. Create a “surround sound” effect with Facebook and Twitter. Facebook: If a journalist checks Facebook for additional information, will they find facts, stories and other valuable information about your event?

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Headline News Maryland Cancer 39

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. If your goal is to engage + build relationships with your audience (hopefully it is!),

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Metrics Social Media Measure Media 100

NonProfit Hub

MARCH 12, 2019

A newsletter popup is one of the first things your audience should see when visiting your website. You want to call the audience to action without commanding them to action, so shape your message to sound like it’s coming from a very persuasive friend. That means… -Tweets and Facebook posts. Your pop-up matters.

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Newsletter Digital Captivate Headline 66

NTEN

NOVEMBER 7, 2012

To really engage audiences as activists and ambassadors, you have to equip them with a shareworthy message. While compelling characters and evocative details give our stories life, it is email subject lines, tweets, Facebook posts, and headlines that give them legs. The advocacy community has gone mad for story.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2013

What I love about FAQs is that you can easily transform them in Social FAQ s by adding real questions asked by your audience. ” 3. The “Best” Whatever List: This is a curation task – to find the 5, 10, 20, or 100 best of something.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Identify Your Unique Value Proposition & Broadcast it to Your Audience. Ideally it will appear in the headline on your homepage, but don’t stop there; follow charity: water´s lead and weave it into other parts of your site, your social media messages, blog posts and your explainer video.

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Nonprofit Tech for Good

JANUARY 7, 2024

In today’s digital age, nonprofit organizations are increasingly relying on online platforms to reach a wider audience and fulfill their missions. 5) Locations and languages Configure your campaign’s location and language settings according to your audience specifications.

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Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. There are tons of ideas that you can shop on Meta (Facebook) Ads Library.

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Lesson Fundraising Digital Test 59

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? topic, draft headline, and bulleted ideas to expand on.

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Online Tips Calendar Test 71

Qgiv

MAY 5, 2021

Today, we’re going to go over 15 different types of videos your nonprofit can use to connect with their supporters, and reach new audiences with this super-shareable format! . Let’s hear from the audience. For example, Facebook Live and YouTube Live benefit from being on platforms already familiar to your supporters.

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Connection Cafe

SEPTEMBER 8, 2014

Right as you’re digging up the last of your expense receipts and scraping together what looks like a favorable giving report, you look at Instagram ® , Facebook ® , or the news and see coverage of brilliantly executed events with tons of smiling volunteers, generous guests, and crazy amounts of press that people just can’t stop talking about.

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Headline Fundraising Press News 46

NonProfit Hub

MARCH 23, 2016

Billed as “The New Snapchat,” infused with parts of Facebook and Twitter, it took the online world by storm. Headlines like “Why the Peach app is suddenly the hottest thing in social media” and “Peach Is So Hot Right Now” could be found littered across newsstands and the internet. By the end of 2015, Facebook reportedly had nearly 1.6

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2008

Other then this practical reason, we also syndicate headlines from our blogs, podcast, and videocast in order to pull them into the Workshops resources and eventually to our flagship website to purchase our media guide, sign up for additional training, and subscribe to our electronic newsletter.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2008

Charback's witty post describes a fictional (but ripped from the headlines) situation of a corporate blogger who has to address a customer's negative, vocal, but accurate criticism on the customer's blog. " And I changed the word blogger to social networker or facebooker. What do you do as the social networking manager?

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Social Media Media Remix Social 61

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

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Google Grant Guide Nonprofit 353

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2008

Other then this practical reason, we also syndicate headlines from our blogs, podcast, and videocast in order to pull them into the Workshops resources and eventually to our flagship website www.newstips.org to purchase our media guide, sign up for additional training, and subscribe to our electronic newsletter.

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Ning Site Media Headline 50

Nonprofit Tech for Good

NOVEMBER 7, 2020

World Food Program USA (WFP USA), the US affiliate of the 2020 Nobel Prize-winning United Nations World Food Programme, has beautifully adapted the story of Rani—a precocious student in India who receives meals fortified with micronutrients—for their blog, Facebook, and Instagram. WFP USA also shared Rani’s story on Instagram.

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Channel Sierra Leone Story Digital 247

CauseVox

MAY 11, 2021

Not only that, 36% of social media users say that they have used social media sites like Facebook and Twitter in the past month to show support for a cause. But It’s not the size of your audience that matters – it’s how engaged they are. Visuals are imperative on social media channels. Pique Curiosity. Stay Relevant.

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Social Media Community Build Media 98

Nonprofits Source

MARCH 21, 2018

That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. The way Make-A-Wish win at social media is through their Facebook account. To connect with your audience you have to engage with them.

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Social Media Resource Marketing Media 109

Nonprofit Tech for Good

DECEMBER 6, 2018

If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience. If your organization is spending money on Facebook Ads, but haven’t yet applied for a Google Ad Grant, you definitely need to re-examine your priorities!

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

She notes that in the short-term Facebook isn't threatened -- for now. Application developers are going to go to where the heat is, and that heat is red hot at Facebook But longer term, this may change. Microsoft, Yahoo, and Facebook are not part of the announcement (yet). Charlene Li has an analysis of the impact. Platform???

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Remember, it's not the level , but whether it is a match to your audience. ve already partnered with 50 non-profits, like Care2 , Greenpeace , and Amnesty International The question it raises for nonprofits is, join an existing network like Facebook or MySpace or build your own social network or combination? For the launch, they???ve

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Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Demographics: is the audience youre recruiting from the social network appropriate for your organization? It takes a lot of work to build a quality audience.

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Social Network ROI Social Media Network 74

Media Cause

JANUARY 18, 2022

Introduced in May 2019, Google Discovery Ads are a relatively new ad format that allows marketers to get in front of their target audience in a different way—across various Google properties such as YouTube Home and Watch Next feeds, Gmail’s Promotions and Social tabs, and the aptly named Google Discover feed—all in one centralized campaign. .

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