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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 81
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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

“I hear people say all the time that email is underperforming or dying, but that certainly hasn’t been the case for us,” said Rebecca Sparenberg, vice president of digital marketing for the Humane Society of the United States in Washington, D.C. Email deliverability continues to be top of mind for digital marketers for these reasons.

Test 52
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

Lesson 59
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Do You Need to Register to Fundraise Online? A Crash Course

Get Fully Funded

In order to solicit donations, you’ll need to follow your state’s filing requirements and properly register before collecting donations. However, the fundraising compliance landscape still relies on old rules, despite the popularity of new digital methods. As a nonprofit leader, you are likely familiar with donation solicitation laws.

Course 64
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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g., Or, you could rally volunteers to phone their representatives if a regressive law is about to be passed in your state.

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Unlocking the Power of APIs: The SKY is the Limit!

sgEngage

There were a million scenarios and questions going through my head related to COVID-19, teaching remotely/hyflex/in person, reviewing assessment strategies, evaluating digital learning tools, maintaining student connection and community, etc. Luckily, after a few COVID-19 Zoom phone calls and a bunch of trial and error, we got the “Success!”

API 97
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5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! Digital communication that stands out. If your digital program is still struggling to boost engagement, ask alumni what they want to hear about from you!