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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. We identified 230,000 people on their file who were clicking on emails for other groups but not for them. Direct Mail Targeting!

Mail 73
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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 83
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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

Digital 52
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Doing Your Appeal In-house? 5 Tips to Save Time & Money

Get Fully Funded

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

Money 98
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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Digital privacy has become a major new fixture in public discourse across all sectors. Much discussion of digital privacy revolves around the buying and selling of data, which isn’t largely relevant to day-to-day nonprofit operations.

Law 59
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Where Do You Get Your Best Donors?

Bloomerang

of years on file x Avg. # Example: If your average donor has been on file for 5 years, gives an average of 3 gifts per year, with an average gift amount of $25 then their lifetime value is $375 A wise fundraiser once said “Finding new donors is like going fishing. Consider digital “engage then ask” 2-step acquisition campaign.

Donor 105
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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Need proof? The result?

email 124