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Ready to Declutter Your Digital Life?

The MatrixFiles

This past holiday season, I decided to declutter my digital life. Often, I needed the files for something quick and then never again. But those files stayed in Downloads. I realized I had old project files, and I don’t want those on my laptop; I want those files on our company intranet and nowhere else!

Life 246
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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. 2) Marking Events as Conversions If you want to track every Event of a certain type as a Conversion, such as every file download, you can mark the Event as a Conversion once as soon as it shows up in the Events tab.

Track 251
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Clearing the Air On Texting Changes

M+R

Until recently, cell phone carriers allowed organizations to get people to manually send millions of texts to folks who may not have opted-in (aka “peer-to-peer texting”). Now cell phone carriers such as AT&T, Verizon, and T-Mobile are cracking down by enforcing rules to track organizations and their texts.

Change 83
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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

The Science Behind Engaging your Supporters

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Nonprofits are crafting creative digital fundraising campaigns to recruit and upgrade monthly sustainers.

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

Even with double-digit, year-over-year increases, online donations have not cleared 15% and even have dropped for some institutions. Most organizations maintain valid home addresses, while email addresses and phone numbers may be less trustworthy. Ask for phone numbers and email addresses in face-to-face interactions.

Mail 77
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How Cell Phones and Tablets Enable Telework

Tech Soup

To be able to telework, people usually need five things: a computer or tablet, broadband Internet, access to work email, access to work documents, and a phone. The processing power of our mobile phones roughly doubles every 18 months as does storage capacity, as do Internet speeds with the advent of faster 4G and 4G LTE mobile networks.

Phone 67
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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!