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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels.

Analytics 169
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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52
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Beyond the Venue: Innovative Platforms for Charitable Events

sgEngage

There are always questions about the future of fundraising: What trends will take hold? Esports and livestreaming You would be hard pressed to find an organization that did not want to attract a younger donor base, as most organizations rely heavily on aging demographics, such as Boomers and Matures.

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A Step-by-Step Approach to Personalization

Forum One

our demographics and interest areas). This includes: Email databases Website analytics CRM systems Online giving platforms. Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data. Step 1: Crawl (basic personalization).

Personal 101
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Engaging Your Donor Community: 5 School Fundraising Tips

sgEngage

Promote your fundraiser across multiple platforms. Along with using data from previous campaigns, analyze your donors’ demographics, such as age group and average income. You can determine these by analyzing metrics like email open rate and social media engagement, or you ask supporters directly in a survey. Trivia nights.

Donor 74
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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Streamline the form to ensure you are only asking relevant questions like their name, email address, payment information, and whether they’d like to make the gift a recurring one.

Fund 52
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Don’t Fear Your Dirty Data

Association Analytics

Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.). For example, if you are hosting an in-person seminar ask the attendees to text questions to you (and give them an incentive to do it). Measure Progress: Stay on top of your data. Just get started.

Data 169