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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. K eep an eye on what leads to conversion.

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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

professionals

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Beyond Survival: Post-Disruption Nonprofit Culture Strategy

Bloomerang

This nonprofit culture strategy post is part 3 in a 3-part series. Let’s move now to the third and final pillar: nonprofit culture strategy. . Pillar #3—No More Othering: Your Nonprofit Culture Strategy in 2021 and Beyond. How do you work on a strategy of building a culture that not only promotes goodness but also does no harm?

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A Closer Look at Giving Contests: Free White Paper Examines "Give to the Max DC"

NTEN

In a new white paper, " How Giving Contests Can Strengthen Nonprofits and Communities ", long-time NTEN Member Geoff Livingston takes a look at the next level: coordinated integration. Conversely, only 23 percent of those that spent less than 10 hours netted $2,500 or more." You know about integrated fundraising campaigns.

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Change Management for Grantmakers: The Center for Disaster Philanthropy’s Journey to Better Grantmaking

sgEngage

This was a year-long project that required CDP to closely examine our processes and have bold conversations about how we wanted our grantmaking to look. Learn how with the white paper, How Grantmakers Can Improve Data Health and Maximize Impact. It’s difficult to undergo a significant organizational change without good data.

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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. pdf) starts the conversation and attempt to address a method to quantify influence. The white paper is based on a roundtable held last year with a number of social media experts. I mean, they're not called "intangibles" for nuthin'!

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Taking a Deeper Look at the “Social” Piece of ESG (Environmental Social Governance)

sgEngage

In our most recent white paper, “ Exploring Environmental Social Governance ” we include a section that picks apart the pieces of ESG, including a list of some of the items under the “social” category. Addressing Employee Needs by Normalizing Conversation of Different Abilities and Mental Health.