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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates.

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Why omni-channel fundraising works at year-end

EveryAction

If you think about the ways brands and organizations interact with you leading up to the holidays, you’ll notice how those communications are cohesive and accurate in real time—but they’re not coming to you in just one channel or avenue.

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Top technology trends to help your association personalize the member experience

Nimble AMS

Software products are now incorporating organic, user-generated content, ratings, reviews, and recommendations to personalize experiences and help people discover relevant products or services. Voice and conversational personalization. User-generated personalization. Privacy-conscious personalization. Social media integration.

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

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From Novice To Champion: Empowering Board Members

Bloomerang

Conversely, a toxic, dysfunctional, or low-performing board can destroy your nonprofit. How important is socially interacting with other members? Make time for networking, fun, games, play, and strategic conversations. Make time for strategic conversations. Allow time for social interaction and networking.

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Inspire Generosity with a Better Online Donation Form

sgEngage

By marrying design principles with insights from behavioral science, nonprofits can create more engaging and efficient donation platforms that enhance the donor experience and boost conversion rates. Month 6 Donors are invited to try out a fun, interactive online quiz.